Valentine is all about showing appreciation for our loved ones and although it only last for a day, it’s significant enough to trigger most businesses to capitalize on this special occasion. If you are a niche blogger or a small business owner, this is a great opportunity considering how popular online shopping has become over the years.
In this article, I will not only show you what are the things to sell on valentine’s day, but also how to attract more visitors to your site using some targeted keywords – granted, you already have a business website set up.
1) Red Rose
Flowers have always been the hallmark of Valentine’s Day, but there’s one that stands out above the rest. The demand for red roses have been consistent over the years (see the spikes on the trend below) and they make a very classic gift.
Whether they come in a single stalk, a bouquet or in a bottle, the smell and sight of this gorgeous flower will flatter most women of all ages.
Best for niches in gardening, lifestyle, aromatherapy/healing, craft and arts, flower delivery services.
Targeted Keywords (searched using Jaaxy Keyword Tool);
- How to Make a Rose Bouquet
- How to Grow Red Roses
- Best Rose Scented Perfume
- 12 Long Stem Red Roses Without Vase
- Red Rose Bouquet for Valentine
2) Dark Chocolate
There’s something about dark chocolate that melts the heart and people can’t seem to get enough of it even after the Christmas season is over. Online ordering has made it possible to order exquisite chocolates from all over the world so if you know of an online retailer that provides a good delivery service, check out if they offer any affiliate programs that you can monetize from.
Best for niches in cooking/recipe/baking, health and fitness, chocolate blog.
Targeted Keywords;
- How to Make Dark Chocolate Covered Strawberries
- Godiva Dark Chocolate Raspberry Coffee
- Best Dark Chocolate for Weight Loss
- Belgian Dark Chocolate Cake Recipe
- Personalized Dark Chocolate Bars
3) Diamond Ring
Valentine’s Day is a great time to propose and it wouldn’t be complete without a diamond ring. However, besides engagement, they also make a great gift for mothers, daughters and renewing marriage vows. Considering that this is a big ticket item (products with high value), writing a great review can potentially bring in some lucrative commissions too.
Best for niches in the jewelry business and beauty/fashion blog.
Targeted Keywords;
- Diamond Engagement Rings under 500
- Rose Shaped Diamond Engagement Rings
- What Diamond Color Is Best
- Diamond Necklace for Mom
- Black and White Diamond Rings for Women
4) Women’s Clothing
Since women shop for clothes all year long, this particular product category isn’t really unique for Valentine’s Day. However, there’s a tendency for people to indulge more in this department either to dress up for the occasion or just to take advantage of the shopping discounts available.
In fact, it is reported that people spent approximately $2 billion in clothing alone for Valentine last year. Since clothing are easy to pack and ship, they make one of the most popular buying products online.
Best for niches in women’s clothing, lifestyle and dating tips.
Targeted Keywords;
- Dress for Valentine’s Day Dinner
- What to Wear to a Date Party
- Blouses That Make You Look Slimmer
- Petite Dresses That Hide Your Tummy
- What Does a Red Dress Symbolize
5) Romantic Dinner
With all the dresses and jewelries, there must be a romantic dinner to complete the day. Any restaurants with great food, stunning views and good services should consider coming up with some Valentine packages to attract their local customers and this can be done effectively if they set up a restaurant website.
You can write a blog and share through social networks or create an advertisement, targeting certain demographics within your area.
Best for niches in the food service industry, lifestyle and travel blogs.
Targeted keywords;
- How to Plan a Romantic Dinner
- Candle Light Dinner Restaurants
- Rooftop Restaurants with a View
- Top 10 Romantic Restaurants NYC
- Valentine’s Dinner Menu for Two
6) Gift Cards
Up until this point, you are probably thinking, “None of these products fit my niche. Should I even bothered with Valentine?!”. Well, if you look again at the spending chart above, there’s one more item that can be the gateway to promote other type of products – electronics, home appliances and etc. – and they are gift cards.
This might not apply to affiliate marketers as most merchants don’t usually offer commission for selling gift cards, but if you are a business owner, you should consider using them alongside the following keywords.
Best for niches that offer merchandise that can be used as gifts.
Targeted Keywords;
- What Should I Get My Boyfriend for Valentine’s Day
- Unique Valentine’s Gifts for Men
- Buy Amazon Gift Card Online
- Spa Nordstrom Gift Card
- Valentine’s Day Gifts for New Boyfriend
Start Promoting Early
It’s a known fact that people shop early before a special occasion. If you look at most of the trends above, the surge occurs 1 to 2 weeks before Valentine’s Day arrive. During this period, most people are usually ready to buy; they just need to know what are their options.
So you need to understand the shopping behavior revolving a product trend and see what type of queries that could possibly lead them to your offers. Hence, using the right kind of targeted keywords to create your product review/promotional content will definitely make them choose your product over your competitor’s.
I hope this list, trends and keywords have given you some ideas on what things to sell on Valentine’s Day for your business. If you like to know the technique that I used to research for these trends and keywords, check out this online training program to learn more OR leave your comments below and I’ll help you out.
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Great ideas!
Usually it is easy to find gifts for women for Valentine’s Day; roses and chocolate are the most popular. Men on the other hand men are different: thank god for gift cards but sometimes I get complaints that these are not personal. Is there an opportunity for business for personalized gift cards? Thanks for this post.
Hi Dira, you might find this recurring trend interesting for personalized gift cards. The way I see it, there’s a lot of opportunity for the month of December.
I never really thought about niche marketing seasonal products. That’s actually really creative. I was working on a website that appeals to parents to teach affiliate marketing and entrepreneurship. When I get it set up, I am thinking about writing a blog on Christmas gifts for kids (the gifts would be entrepreneurial items like Robert Kiyosaki’s board game, or some kind related to kids educational material).
This is a very smart idea to consider Valentine’s day for your business. All of the major retailers capitalize from Valentine’s day, so we should too. I wonder how I could incorporate this theme into my niche, as it deals with music production. Maybe ten best Valentine’s day gifts for musicians? I’ll research this. Thanks for the idea.
Yes, that was an interesting post not only for the interest in the holiday but for overall buying tendencies. I would like to know what kind of clothing that would entail this time of year though. Would that include lingerie? That would be interesting to get a breakdown somewhere. The Rose I see is the valuable number 1.
Hey Cathy,
I love your entrepreneurial mindset. You’re always up to monetization opportunities. When it comes to celebrations like this, I usually end up being the consumer who spends money like crazy and never thought of taking advantage from a business point of view.
This inspires me to prepare promotions early for my niche blog. After all, Valentine’s is only next month!