Do you like to indulge in self-pampering or hang out with your girlfriends during the weekends, doing all things pretty? Well, now you can take it to the next level and do these online by writing about it.
In this week’s tutorial, I’ll show you how to become a beauty blogger in 5 days and beyond. So, let’s get started with what you have.
Day 1 – Narrow Down Your Niche
There’s always something – from head to toe – to talk about when it comes to beauty topics. But are you going to write about everything? I am guessing not. In fact, I would recommend that you pick one that you really like and focus on that.
For example, a big topic like makeup can produce different categories like products, techniques, and styles and within each, there are smaller topics to write about. In other words, your choice of niche should allow you to break things down but still keep them relevant.
A good method to do this is to provide solutions to existing problems or concerns. For example, if your interest is in the hair niche, you might want to help readers with hair loss problems or with hair extension techniques.
When you narrow down a niche, you can attract a specific audience that is interested in reading your content rather than having random visitors who are just browsing through things. This will give your blog a solid foundation before we move on to the next step.
Day 2 – Integrate Domain, Hosting and Website
A domain name is what you would call your blog (or a website) and choosing one very much depends on what your niche is all about. There are a few ways to create a blog name, but they are generally divided into two types; keyword-rich and brandable domains.
A keyword-rich domain is usually longer and has intentional meaning like howcanilookpretty.com. If you prefer something brandable, you can call it mybeautypouch.com instead. For example, mybeautypouch.com is currently available at the SiteRubix platform for $13.99/year.
Once you purchase that domain, you can move onto creating a WordPress website using the same platform.
Day 3 – Set Up Theme and Main Pages
Here is where the fun part begins. Within WordPress, you can customize a blog by choosing the type of theme that you like. Simply head over to Appearance > Theme and type in a keyword related to your niche in the search column.
For example, I searched for “makeup” and here are some of the results from over 128 themes belonging to this keyword. To download, you just have to click the install button.
After installation, the next step is to create a few main pages that will serve as your blog’s main content area. My suggestions are;
- Beauty Techniques
- Beauty Styles
- Beauty Products
- An About Me Page
If you don’t know what to write for these pages just yet, don’t worry. You can save as drafts and come back later to add the content. However, it’s important that you write something about yourself – who you are and what makes you create this blog – because people will want to know this detail when they visit your site.
And oh, adding a nice picture of yourself would make it more personal too. Selfie works just fine! 🙂
Day 4 – Write Your First Blog
Here’s where a lot of people shudder. Writing a blog isn’t like an assignment. Guided by a topic idea, you just need to write what’s in your mind. How do you come up with ideas? Well, what kind of problems do people in your niche face? Offer the solution in the form of an article.
An effective way of looking for ideas is through keyword research. With Jaaxy Keyword Tool, all you need to do is type in a “query” related to the niche and see what comes up. In a make up niche, for example, I am guessing that some people might want to learn “how to use foundation powder”.
Wow! According to Jaaxy, this term has an average of 196 searches per month, but only 6 websites are ranking for the exact keywords. If you can write a good quality blog showing people how to use foundation powder the right way, you can get a lot of traffic to your site. And, don’t forget to include pictures as well; this will help readers understand your content better.
Day 5 – Publish and Share
Once you have finished the article, just hit publish and share it with your social networks. Ask your friends to give feedback on what they think about your first blog post. You can learn a lot from their comments.
Another thing that you should also do is to reach out to other beauty bloggers and get them to leave comments on your blog. Good quality comments add values to a blog and you should do the same for others too.
A good place to start is Google Plus. Check out all these makeup communities that you can join for free.
At Pinterest, by searching for “makeup” alone – you get all these subtopics like tips, tutorials, and collection, etc. Just like how you create categories on your blog earlier.
Lots of sharing leads to lots of content ideas and that’s what you want to be doing every time you create a blog post.
Day 6 and Beyond
These are just some of the basic steps on how you can become a beauty blogger. If you are really into this niche, you can create video tutorials on YouTube, get involved with affiliate programs or even set up a consulting service to diversify your online income. As long as you keep driving the right traffic to your blog, the opportunity is endless.
So, are you excited to get started? Check out my recommended blogging platform for more tools and training resources to help you out.
Do you have any thoughts or questions about this topic? Feel free to leave your comments below and I’m more than happy to help you out.