This is an interesting niche to talk about because fashion eCommerce is so huge on the internet these days. From small to big brands, petite to plus size, there’s always something for everyone’s wardrobe. So, whether you are a fashion geek or a retailer, learning how to create a clothing website will help you to express your fashion statement better.
Sounds exciting? Great, let’s get started.
How to Create a Clothing Website?
Setting up a website isn’t as technically challenging as it used to be. Basically, you only need 3 things;
1) A Domain
What would you like to call your website? That would be the domain name, a.k.a. the website address. A subdomain is free ones that have the subdomain extension after the name of the website. On the other hand, custom domain names are paid ones and they always come with a domain extension such as .com, .net and .org.
At SiteDomains, you can easily check for a domain availability by typing in your desired website name. Here’s one that I’ve come up with;
2) A Hosting Service
After you decide on a custom domain name, you’ll need to connect it to a hosting company, a service that will be storing all the files related to your website. At SiteRubix, you have the privilege of using a powerful hosting platform supported by an efficient technical team and this process can be easily completed with just a few simple clicks.
3) A Publishing Platform
In this next step, you’ll need a publishing platform and if you are planning to make some money, I would recommend that you use WordPress. Although there are much simpler website builders out there, I find that WordPress offers more functionality and online visibility. So if you have never used it before, head over to SiteRubix and create a WordPress website for free.
How to Monetize Your Website?
When it comes to the clothing niche, there are basically two ways to monetize; build an online store and/or create a blog.
An Online Store
This method is great if you have physical products to sell. An online store enables you to display your items into different categories and accept orders from the customers right away. The good thing about using WordPress is that you can use plugins to organize your products and connect them to the themes that come pre-built with eCommerce features.
To look for these types of themes, simply go to Appearance > Themes at your WordPress dashboard and enter the keyword ‘eCommerce’ or ‘online store’. Either way, it would come up with some nice looking theme designs that you can use right out of the box.
Here are some examples;
If you are looking for something that is more gorgeous and has more extensive functionality, then you could consider premium eCommerce themes such as Shopkeeper, Uncode, and Divi.
Having a blog is a great way to constantly keep your website ‘fresh’ with new content and to attract more online traffic. You can use a blog post to feature your new clothing line OR recommend apparel through affiliate programs. The most important thing is to write the blog based on popular key phrases and this requires some niche brainstorming.
Ask yourself, what type of audience are you targeting? The clothing term by itself is TOO BROAD a niche so you’ll need to be more specific. Here are some questions that you can use to filter out.
- What type of gender is the clothing for? (Men or women)
- What age group would be interested in these clothes? (Children, teenagers, working people, large size group, etc.)
- What kind of style do you want to feature? (Stylish, casual, formal, etc.)
- What type of clothing material do you think is popular? (Leather, denim, laces, etc.)
An Example of a Niche Brainstorming
Let’s say my target audience is working women between 18 to 40 years old who are looking for office wear. What clothing term would you use to categorize this specific niche? I came up with ‘professional dress’, ‘women work clothes’ and ‘office blouse’.
Using Google Trend, we are able to find out which term is popular.
So it looks like all three have upward trends. I decided to go with ‘women work clothes’ because I find that the term is more versatile. The next step is to elaborate on this term so that we can find something more specific and get our blog to rank higher in the search results.
For this, I would use Jaaxy, my favorite keyword tool to dig into some ideas.
Obviously, ‘women work clothes’ is a popular search term with more than 600 searches per month. But it is also a competitive one with more than 100 websites ranking for that term. However, if you look down the list, you’ll find other interesting keyword ideas that have extremely low competition (look at the QSR column) which means, they would be easier to rank for.
Hence, when selling your own brand, you would use these keywords to point readers to your online store. And if you are interested in recommending other women’s workwear brands, here are 10 affiliate programs and their offers that you can consider.
- Amazon Associate – Earn from 4% commission per sale
- Banana Republic – Earn between 2% to 4%
- ASOS – Earn 5%
- BlueFly – Earn 6%
- NordStrom – Earn 5%
- Matalan – Earn 5%
- Boohoo – Earn up to 7%
- Oasis – Earn from 7%
- Missguided – Earn up to 8%
- Austin Reed – Earn 8%
What’s Your Clothing Business Idea?
So, out of all the topics that I’ve just brainstormed with you, which is likely YOUR clothing business idea? I hope you would dig into it and build an online business around that niche. Remember, you don’t need to be a fashion designer to get started.
All you need is to learn how to create a clothing website, promote your own product OR brands from other apparel companies and your business will eventually grow from there. If you are interested, visit my recommended training at Wealthy Affiliate to find out more.
Do you have any thoughts or questions about this topic? Just leave your comment below and I would be happy to respond.