Are you a chocolate enthusiast who loves to share your passion with other people? What if I say that you can make some profit out of this passion too? Whether it is just a hobby or a business idea, this article will show you how to make money selling chocolate online in just a few simple steps.
Ways to Sell Chocolate Online
(1) Chocolate for Friends
If you are good at making chocolates, your family and friends are the first people that you should share your yummy creation. A good place to promote this is through Facebook because most people on that network know you personally thus getting them to buy directly from you is easier.
The other method is to collaborate with community events or fundraising projects that can feature your work during their online campaign. This will give your work some exposure and allow you to receive more orders prior or on the day of the event.
In the old days, people make posters. But now with the internet, you can create a webpage containing your contact information and a simple catalog featuring your chocolate creation. Promotional work is done through sharing this webpage link on social networks or online campaigns.
- Pros – Great online project to do during the weekend or on school holidays with the kids.
- Cons – Your customers are limited only to those people that you know.
Selling chocolate on a small scale will not make you a lot of money, but it can certainly showcase your skills to family and friends.
(2) Chocolate for Business
Let’s say you own a small chocolate shop that serves the local community and you’d really like to see more sales in the coming month. The first thing that you need to do is to create a business website with WordPress.
Well, it’s a free publishing platform that comes with a variety of plugins and widgets that can customize a site the way you want. In addition, you can create an online store that enables visitors to make orders and have the chocolate ship directly to the buyers for convenience.
Here’s an example of a chocolate business website from Compartes. Doesn’t the online store look appealing? Wouldn’t you want to buy one as well?
And it gets even better. As a small business, you want to be listed in the local directory so that whenever someone searches for “Chocolate shop in California” for example, your shop will show up in their result page. Not sure if you are listed? Here’s a little experiment.
Type “chocolate shop (your locality)” on Google Search and see what comes up. Sometimes, your business could be featured because some customers have mentioned about it on the web before. However, to get better control, you as the owner will need to claim the listing by clicking on this tab here.
Listing your business on Google offers a lot of advantages;
- Customers can easily find your shop through an exact location.
- Allow easy access for mobile users.
- Share photos and videos to build customer’s trust and confidence over your product.
- Highlight coupons and on-going special offers.
- Bring more traffic to your online and physical stores.
These are all small marketing efforts that can have a tremendous impact on your ROI. So if you haven’t already started, find out how you can list your business on Google here.
- Pros – Sell your chocolate 24/7.
- Cons – Make sure your customer service is tip top otherwise it will get mentioned on customer’s reviews.
(3) Chocolate for Reviews
What if you don’t own any business, but just like tasting a variety of chocolates? Well, you can write reviews, recommend them to online readers and when someone makes a purchase through your link, you earn a percentage of the sales. This is called affiliate marketing and believe it or not, there are a lot of chocolate companies that offer a lucrative commission for your work.
One way to search is to type “(Chocolate Brand Name)” + “affiliate program” on Google Search. The list below is a summary of some popular brands and their payouts that I have researched for you;
- Godiva – 7.0% of every sales commission
- Hershey – 7.5% of every sales commission
- Lindt – starts at 8% (private rates are available for performers)
- Ghirardelli – starts at 8%
Another method is to create an affiliate account with Chocolate.org which is a huge marketplace that offers a variety of brands for affiliate marketers. Here’s a snippet of what is inside.
And their commission rate? 10-15% 🙂 Sweet.
Now, all you have to do is to create an affiliate blog, write a good review about a chosen chocolate product and get readers to buy from you.
- Pros – There is a ton of reputable chocolate products that you can write about, or even cross promote with related items such as gift sets or chocolate drinks.
- Cons – It takes a while to build traffic to your site before you can start seeing some profit.
If you can master the technique of bringing good quality traffic to a website, you can earn a pretty decent income as an affiliate marketer, full-time.
What’s The First Step to Get Started?
All the 3 methods of selling chocolate online have one thing in common; they start with a website. But before that, you’ll need to select a domain name. For example, if you want to call your site or blog The Chocolate Flavor, then your domain would read as “thechocolateflavor.com”. Domain extensions such as .com, .org or .net are generally easier to remember, so I would encourage that you pick one of those.
At SiteRubix hosting, you can purchase a domain between $13.99 to $15.99 which also INCLUDES full privacy domain protection and email account. Right after the registration, you can connect to WordPress immediately to create your first website. It is very easy. Read this page for more information on how to build a WordPress website step-by-step.
I hope you’ve learned a few things or two from this article about how to make money selling chocolate on the internet. If you like to know more about turning your passion into something profitable, then you should check out the online training at Wealthy Affiliate. I’ll be inside to help out too so just give me a shout, okay?
Do you have any thoughts or questions about this topic? Just ask them in the comment area below and I’ll get back to you.