If you’re a parent blogger or aspiring to become one, one of the things that should be on your radar is educational tools because every child can benefit from them. Luckily for us, the internet has a ton of these resources — and no, I’m not talking about YouTube here. In today’s review, I’ll be introducing an interesting platform called DIY and show how you can make money with it online.
Are you ready? Let’s get into the fun part.
What Is DIY
DIY is basically an online education and community platform designed for kids aged between 5 to 15 years old. It purely teaches through videos so kids learn by watching and doing. There are two main sections to explore here; Courses and Challenges. Courses are lesson modules created around a particular theme, for example, Fitness, Cooking, Science, Reading and so forth.
Each course is a collection of topics and tasks kids can take part to earn Experience Points (XP) that measures the milestones of their accomplished learning. They can also upload projects to interact with other fellow students or get feedback from moderators who are adult teachers or facilitators at DIY.
Meanwhile, Challenges, are tasks designed to teach kids useful skills by following simple instructions. For example, they get to learn simple things like wearing a helmet to challenging stuff like making an animated movie (yup, kids can actually learn that too!) and then, they get to post their projects online for everyone to see.
When signing up for the first time, the adult parent will need to create an account using his/her email address. One ‘parent account’ gets full access to all DIY resources and can accommodate up to 4 kid users. The monthly subscription costs $7.99 while the yearly plan costs $79.99 (about $6.67 per month) – all of which comes with a 30-day free trial.
Introducing The DIY Affiliate Program
It’s important to note that even though kids are the main users here, your targeted audience is parents who’re interested in this type of educational subscription for their children. At this point of writing, the DIY affiliate program pays $5 for every free trial referred to the platform.
To apply, just go to the bottom page of the official website, click on “Become an Affiliate” and fill out the application form. Approval is almost instantaneous after which you’ll get a confirmatory email and a link to log into your affiliate dashboard. There are several useful features here to track your conversions such as the reporting channel and traffic tracking.
Seeing that the affiliate links are available in text, videos and banner formats, I find the program suitable for mommy (and daddy) bloggers and also teachers who blog. That way, you can walk through the DIY’s resources in-depth or share a child’s experience using the learning platform. There is plenty of good key phrases you can use for these type of blog posts, and I’ll show you what they are in a short while.
What’s Good About DIY
DIY stands out in many ways, and here are some features worth noting.
(1) Practical interactive learning – The educational approach is multi-spectrum, aiming to upskill kids to become all-rounders and not just academic smart. There are no boring homework or nerve-wracking exams to fulfil. Instead, kids get to watch plenty of short video courses and take part in challenges to stimulate their thinking mind and practice hands-on. I think this form of learning is more fun and should stick better in their memory.
(2) Safe environment – In compliance with the Children’s Online Privacy Protection Act (COPPA), there’s a system in place to alert the community about any inappropriate behaviours among kids. Emails will also be sent to parents regularly so they’ll get updates on what kind of activities/interactions their kids have been exposed to while using the platform.
(3) No ads – There are no ads on the platform to distract the learning process. Just a straightforward program to keep the young minds busy with educational activities.
(4) Don’t need a website – Unlike other affiliate programs, DIY doesn’t require a website presence before application. So if you’re already active on some social media or private forums, you can start promoting through these channels as long as it’s relevant to the audience. For the long term benefit, however, I would still recommend getting a blog because that will give you a longer marketing life span as compared to the nature of fast disappearing social postings.
(5) Embrace eLearning – As mentioned in my Pimsleurs review, online learning is fast becoming a trend, not because it’s cool but out of necessity. When the entire world succumbs to the pandemic last year, many schools were forced to close and children had to stay indoors.
This situation has triggered the need for remote learning in almost every household I know, especially those with young children. Nowadays, kids are learning how to do online assignments and even participating in their own Zoom meetings. Even after the pandemic is over, I think the trend is here to stay because everyone has already discovered a whole new learning opportunity and the benefits that come with it.
(6) Potential keywords – The search engines can reveal a lot about what parents are thinking in terms of their kids’ education or learning development. For example, parents who want to encourage their kids to learn something may search along these lines;
And parents who are looking for something creative to work with their kids may look for the following;
Or they may even search for a specific interest like Lego which we all know is a valuable educational tool. Most kids love them, right?
These search terms, aka key phrases, are unique because each of them targets a specific course or challenge that can be found within DIY’s resources. When writing on a blog, you also want to be using key phrases that are widely search but are low in competition because it will help to rank better on the search engines.
A good keyword tool can provide this data within seconds so if you’re not using one already, try Jaaxy by entering your keyword choices down below.
What Are the Downsides of DIY
Now, moving on to the not-so-good part about DIY. What kind of disadvantages could there possibly be?
(1) Competing with YouTube – When it comes to competition, nothing can really beat the selection found on YouTube Kids. It has equally good education resources (if not better) and the videos are probably more interesting to watch. Plus, it’s free, so who doesn’t like that?
Every child literally knows how to browse on YouTube these days. Heck, even teachers are using it as part of their teaching curriculum. So it only seems natural that that’s the go-to platform for kids/parents for learning something new than going for a smaller, paid platform like DIY.
(2) Increased Screen Time – With all the online learning buzz, there’s a huge concern about how much screen time kids are exposed to nowadays and its effect on their mental health. If they’re already attending hours of online classes from school, adding more online activities might not be the best thing to do.
Parents who are concerned are probably not going to be interested in subscribing to a platform like DIY because of its redundancy. So the matter here is more of a parenting preference rather than the platform quality itself.
(3) Small commission — If you aren’t familiar with affiliate payouts already, $5 isn’t a lot for a digital product commission. Plus, the payment is just one-time without any recurring revenue. That’s to be expected since it’s just a simple platform with kids being the main users here. However, if you’re interested in products with higher commissions, you can always check out these lucrative membership programs in other types of niches.
In Summary – Is DIY Worth It?
So far, more than 700,000 kids from all over the world are actively using DIY. Most parents have only good things to say about the platform – you can read all the positive reviews online — and are quite satisfied with their kids learning outcomes. Any parent who values eLearning but wants an ad-free and moderated environment for their kids can definitely trust what DIY has to offer.
I personally think the resources are fantastic, creative and engaging. It’s one program I wouldn’t hesitate to recommend and if you feel the same way too, then you should consider joining their affiliate program. Blogging is one of the best ways to highlight the platform’s features because the more details you can provide, the better you can convince parents to sign up for the free trial.
To learn more about becoming a successful affiliate in the kids’ education niche, feel free to check out my recommended training platform here.
So, what do you think about making money with DIY? Let us know your comments down below.