Most of you don’t know this, but prior to blogging, I was involved in MLM for a short while. Tried it, but didn’t feel like it was something I would do long term. So last week, when someone offered me to become a Doterra consultant, I politely declined because I know very well the challenges that lie ahead.
How to Earn from Doterra?
Like most MLM, you earn through selling their products, predominantly essential oils and recruiting new consultants as your down-lines.
Often times, you are encouraged to approach family, friends and in this case, spa and even massage centers. Interested parties can buy directly from you or through your web store where you’d make commissions for every purchase. Watch this video as you learn how the (complicated) compensation plan works.
As for recruiting, you could search for potential candidates from your group of buyers or network with people who want to make extra income through a side business. Doterra seems like a perfect model for this because the job scope is flexible and it doesn’t require a lot of capital investment as compared to a traditional business set up.
Getting more consultants is equivalent to building a team. By expanding your down-lines, you are able to earn more through their purchases as well as qualified bonuses. MLM compensation plans are always attractive (at first, anyway) because you just need to multiply the numbers to get a projected earning figure.
However, whether you are selling or recruiting, you are essentially dealing with people at the end of the day and it’s crucial that you understand this thing called niche behavior before venturing into it full time.
#1 Not Everyone Is Into Essential Oils
It’s true. You might think that it’s a wonderful elixir that can ward off migraines and mosquitoes, but some people don’t believe in such things. I know this because none of my family members are interested. In fact, my dad who is all about health and wellness finds the smell of essential oils irritating. Strange, right?
Even for therapeutic purposes, not everyone believes that it will work. They would rather get advice from their doctors and take mainstream medication/treatment to rectify their ailments. It would take a lot of convincing (and patience) to get them to use the oils until they see positive results.
Chances are, you could be surrounded by these type of people which makes promoting Doterra a bit more challenging. We know for a fact that there’s a market out there, but they are likely not within your reach.
#2 Not Everyone Wants to Buy (Expensive) Essential Oils
Most MLM products are pricey and it’s largely due to all the labels that are being stamped onto their brands and I totally understand that. Good quality products always come with a price tag. But let’s not forget that a large sum also goes to pay for your commissions and bonuses. Some people are comfortable with that, some are not.
The point is, people might buy one or two bottles, but I wouldn’t be surprised if they choose a cheaper option down the road. For example, Doterra’s lavender oil sells for $28 for 15mls. For the same volume, one could buy from Mountain Rose at $12.75 and they are certified organic. That’s almost $15 dollars difference and for consumers, that’s a huge deal!
#3 One Bottle Can Last for a Very Long Time
In case you aren’t aware, essential oils are used in small quantities. Whether it’s for massaging or diffusing, it’s always recommended to use only a few drops into carrier oils or in the water. As such, it could take a few months or even a year, to finish an entire bottle.
From a sales point of view, it is a slow turn over product so in order to maximize profit, you actually need to sell A LOT of them to A LOT of people and that brings us back to the two main scenarios that I’ve mentioned earlier – audience interest and product affordability.
#4 Competing With The Online Market
If you’re planning to sell essential oils, you seriously need to look into what’s happening on the internet because 1) that’s where most of your targeted customers linger and 2) your competitors are using the online space to attract this group of people.
Nowadays, online shopping is a common activity and customers are fairly capable of deciding what they want by just doing some simple Google research. For example, a person who frequently experiences headache and is interested in essential oil remedy may type in this keyphrase “what essential oils are good for migraines”.
Guess what are the top 10 sites that appear on the first result page for that search term?
- #1 Independent Brand (your competitor)
- #2 Article Site
- #3 Article Site
- #4 Niche Blog (affiliate marketers, another competitor)
- #5 Niche Blog
- #6 Article Site
- #7 Niche Blog
- #8 Article Site
- #9 Niche Blog
- #10 Independent Brand
Viewers hardly go beyond page one to get their information so being among the top 10 is crucial if a brand wants to be discovered online. When we look closely, none of these sites are linked to the Doterra’s main website OR to any of the consultant’s webstore.
In other words, the brand is not ‘currently’ ranked for this term. Instead, you see more affiliate blogs and independent sellers dominating the results, for a good reason, because these sites offer so much (more) useful information and resources that help with the customer’s purchasing decision.
In case you don’t know, affiliate marketers are also bloggers who promote a certain brand and earn from sales commission (not recruitment) when someone purchase a product online through their unique referral link.
This list of affiliate programs actually shows that there are numerous brands worth considering other than just Doterra. Are you familiar with any of them?
- Eden’s Garden
- Axe Wellness
- Rocky Mountain Oils
- Plant Therapy
- Living Libations
- Heritage Oils
- Diffuser World
- Twenty 8
- Bulk Apothecary
- Starwest Botanicals
- Dr Eric Z
The other competitor that you’d be facing are those in the online marketplaces such as eBay. Now, judging from the numbers, it’s likely that this particular seller is making a lot, even when selling at a lower price.
For example, this lavender oil is almost $7 different from the ones on the original website. Whether it’s lawful or not to sell MLM products on these places is another matter altogether because I know for a fact that some companies prohibit their consultants from doing so.
So, Is Doterra Worthy of Your Time?
There’s no doubt that the essential oils niche is a huge one, but it has an extremely targeted audience that might also be very consumer savvy who prefer to buy online. So if you are still interested to become a Doterra consultant, you should pick up some online marketing skills instead of relying on a door-to-door type of business approach.
If you find the odds going against you, then it’s better to start an online business straightaway through any of the affiliate programs that I’ve recommended a while ago. That way, you have a better chance of making money, tapping on the hot market (people who are interested) versus the cold market (people who aren’t interested).
I hope this article has given you a better perspective on what to expect in an MLM venture. If you have any thoughts/questions, do get in touch with me at my recommended training platform or leave a comment below and I’d help out.
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