If you are thinking about doing network marketing online, this company that I am about to review would be in your list somewhere. Founded in 2008 by an entrepreneur called Barnardo Chua, they are one of the few brands that promote a healthy coffee range to the consumer market. What’s so different about their coffee and what does the Organo Gold home business opportunity has to offer? Let dig into the details.
Top 4 Selling Points
1# The Secret Ingredient
The ‘golden’ part about Organo’s gourmet beverage is that they are infused with Ganoderma Lucidum, a species of mushroom that is well-known in Asia for many health benefits. To raise the quality bar of the ingredient, the company took it a step further to cultivate this particular herb in a certified organic setting.
All their products – coffee, tea, protein shake and personal care – contain a tinge of this unique herb and a supplement preparation is also available for those who want to consume it undiluted.
2# Lucrative Income Plan
The second selling factor is obviously the compensation plan that’s the core income generator for every network marketing company. In short, there are 7 ways to earn and as their distributor.
- Up to 50% profit on retail sales.
- Earn between $20 to $120 on promotional product pack sales (i.e. distributor to new distributor).
- Business team bonuses.
- Multi-level bonuses.
- Personal team (down line) bonuses.
- Team leader bonuses.
- 3% commission from their worldwide bonus pool.
According to Organo’s income disclosure statement, active distributors who have reached the rank of leadership makes about $600 to $100K per year. For some people, that can be a very lucrative goal to aim after.
3# Philanthropy Work
Like most networking companies, Organo has their fair share of giving back to the community, from distributing meals at San Antanio to providing for the handicapped and orphaned children in India.
These activities are documented on their official homepage and they’ve also created a foundation that helps youth around the world to develop essential skills as adults. This goes to show that the company has the financial resources to do good things for the community and it’s important that they lead by examples.
4# Outshining Their Competitors
When it comes to the product features and promotional appeal, it’s not hard to see that Organo is ahead of their competitors within the coffee networking marketing niche. Their website is more established, the testimonials are more solid, and their activities are more transparent as compared to the others that seem somewhat outdated.
If I am keen to become a coffee distributor, this would be the company of my choice.
The Downsides Of Organo
I am pretty sure you know by now that success doesn’t happen overnight and that’s the same with Organo. Let me explain.
1# Pricey Start Up
The most basic business entry kit costs $49.95 but it doesn’t allow you to earn anything. To fully benefit from the compensation plan, you need to purchase product packs with bigger values because that will lead you to higher rankings and commission gains.
Here’s your minimum investment into the business;
- Gold pack – $1300
- Silver pack – $450
- Bronze – $150
Not only do they come with big price tags, there’s a minimum amount of sales to be generated in order to maintain (earning) at that level. This means, you need to actively buy, sell OR recruit throughout the year.
Now, it’s not difficult to find people who like drinking coffee, but it’s going to be a challenge to gain their confidence/loyalty towards a brand and be consistent with it. Would you agree? This brings me to the next most common circumstances faced by network marketers.
2# How Good Are You at Sales Talking?
By this, I don’t mean that you only share about product information, but you also need to talk about families, health, financial issues and etc. with those you come in contact with. Remember, you are selling AND recruiting at the same time.
Even in the face of rejection, you need to constantly make the effort to talk and show your sincerity. Every person is key to your business and you’ll be taught to view it that way by the company, whether you like it or not.
If you like public speaking, motivating others and feel that success can be achieved in this manner, then you probably have the skill set to succeed in the MLM business model. But if you don’t have the knack for this, it’s going to be an uphill battle trying to become an active distributor. That’s why so very few people ever make it to the rank of leadership within the system.
3# Competing With eBay
Talking about eBay makes no sense here, but there’s something you need to know. There are people who are actually selling Organo’s beverage online at a lower price than the original retail.
This is certainly targeting the end user and given the choices, I’m sure they would buy from eBay. So unless Organo does something about this, there’s a good chance that you are loosing a small chunk of retail customers here.
4# Lack Online Popularity
Recently, network marketers have started to go online to reach out to potential market and you can find some blogs through Google search. However, these sites are very product-centric and for me, that doesn’t provide a good user experience on the internet space.
Probably that’s one of the reasons why their online popularity has dwindled over the years according to the trend below.
Another thing that’s unpopular, or rather controversial, is about the Ganoderma and its miraculous benefits. There have been claims that it can cure diabetes and cancer, despite the lack of proven research. Yet, there’s another group of thought that long term consumption of this herb can lead to undesirable side effects.
Information like this is confusing and misleading. If you are planning to sell them, then be ready to confront these questions and do a thorough research to get the facts right.
Is Organo Gold Worthy of Your Time?
After explaining the pros and cons, you should know by heart if the Organo gold home business opportunity is your cup of coffee or not. Consider your resources (time and money) and your skills – if you have what it takes, go for it.
If you don’t, do not despair. It’s not the end of your journey towards ‘financial freedom’. There’s another business model called affiliate marketing that’s more beginner friendly, less costly to start up and definitely more flexible in terms of niche choices.
Interested to learn more? Then join the training at Wealthy Affiliate to get started for free. I’ll be there to help you out too. If you have any thoughts or questions about this topic, feel free to leave your comment in the space below.
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