The online pet market is said to generate more than $85 billion in sales revenue this year and it shows no signs of slowing down. There is no doubt that many owners are more willing to spend on their furry kids nowadays than before, but what does that say about the Nevetica pet business opportunity? I am glad you asked because it’s about time we straighten out some facts.
Inside Nevetica Income Opportunity
Nevetica is an American pet health food company established by Dr. Lance London in 2016. Besides offering products such as multivitamins, oral care, and topicals, the aim was also to create a platform that can provide resources and supplies for pet owners.
On a closer look, however, Nevetica isn’t the typical online store like Chewy or Petsmart. To purchase something off the rack, you need to create a member account and inside the application, it would require the details of a pet consultant a.k.a the distributor of the company.
And that’s where the business model reveals itself.
At its core, Nevetica operates like an MLM, hence besides earning from product sales commissions, recruiting new consultants is necessary to grow a team and earn from bonuses. There are 14 levels in the distributorship bringing you from local, regional to international rankings.
Should you join, there are up to 9 ways to make money from the compensation plan;
- Earn up to 35% cash bonus per week.
- First-order Bonus
- Unilevel Bonus
- Turbo Infinitty Bonus
- Income Match Bonus
- Leadership Advancement Bonus
- Global Pool Bonus
- Nevetica Sponsored Incentive Trips
- The Executive Leadership Council
The Cost of Becoming a Distributor
While you don’t actually pay to become a distributor, you need product samples for promotional purposes so the startup cost here is more like investing in a mini inventory. There are mainly two choices to choose from;
- Nevetica Product Pack (includes all products in the shop) for $475 or
- Nevetica Tech Pack, free for 30 days and then $24.99 per month.
On top of that, you will likely need promotional materials that can be obtained from the business builder kit for the price of $200. I believe this kit also comes with a replicated website to be used for online marketing. As the site contains a unique URL correlating to your ID, you’ll be given credit whenever someone purchases products through there.
It’s quite obvious by now that anyone who’s interested to become a distributor should at least have a dog (or cat) and some degree of knowledge about pet health supplementation would be helpful when promoting the products to others.
Yet, Why You Should Be Wary About This Opportunity?
As a longtime dog owner, savvy consumer and a qualified professional in the veterinary field, I feel compelled to point out the weaknesses of becoming a pet consultant with Nevetica. The more I analyze from the aspects of buying and selling, the more concerning it gets.
(1) Who’s Qualified?
First of all, when the application doesn’t require any form of qualification, it makes the position vulnerable to anyone who thinks they are an expert. I know there are a lot of experienced people with pets out here but that doesn’t mean one can just pick up a brochure and start selling like it’s the best product in the world.
I’m quite sure you’ve seen such practice in many MLM related health products for humans and honestly, I think they can potentially send wrong messages to the consumers who don’t know any better. From my experience, responsible pet owners are more likely to take advice from the vets and if not, at least from reputable pet pharmaceutical brands like Bayer or VetriScience.
Would you buy pet products from an MLM company? Probably not.
(2) Questionable Quality Assurance
The company claims they are supported by a leading nutritional lab. Yes, they didn’t provide a name or studies for reference and apparently, there isn’t any panel of vets to endorse the products either. We don’t even know if it passed any quality assurance test required by the national standards.
I bet if you asked your vets, they probably never heard of this company before, much less recommend it. That’s how obscure the brand is to the market they intend to penetrate. At a glance, Nevetica has a minimum chance to compete with other companies that are more established in this product category.
(3) Dr. Lance Is Not a Veterinarian
Believe it or not, the founder who has the title of a Dr isn’t a vet. He is actually a serial entrepreneur and a restauranter who runs a food chain outlet called The Carolina Kitchen. So how does he ended up becoming the creator of Nevetica?
Well, the story has it that when his geriatric dog succumbed to a debilitating disease, he realized the importance of good nutrition and preventive care in pet dogs. Hence, he set out to create his own unique range of products in order to help other pet owners as well.
Indeed, it’s an inspirational and heroic startup story, but his lack of credentials and background in this field will still raise questions as to whether the products are authentic or not.
(4) Expensive Pricing
If you compare apple to apple, Nevetica’s products are generally more expensive than the regular pet supplements that can be bought online. Take for example the joint care products sold by VetriScience through the Amazon marketplace.
For $18.50, you can get 300 chewable tablets of 600 mg of Perna Canaliculus (a natural anti-inflammatory) in a big bottle. Over at Nevetica, the price is $45.99 for 60 tablets in which 2 tablets would give you 450 mg for the same ingredient.
The price and volume of ingredient differences are marked between the two. And with all the stellar ratings and reviews on Amazon, I don’t really have to convince you which is the better product for your bucks here.
(5) Cold Vs Hot Markets
When selling MLM products, the first group of people you are encouraged to approach is always friends and families first. And guess what, most will entertain just to ‘give face’ or show moral support. In actual fact, they aren’t really interested in what you are promoting – hence the term cold market.
Yet, we know there are a lot of people buying pet supplements out there and this is known as the hot market. You may not know them personally but they are actively searching on the internet every day on what’s best for their pet dogs.
They will read labels, compare prices and check reviews online before making the purchase. If they see what I see on Amazon, there’s no way they are going to buy from a random stranger coming from an MLM company.
Should You Become A Nevetica Pet Consultant?
Given the lack of credibilities and transparency offered by this company, I wouldn’t recommend joining. At this point of writing, their application to become a DSA (Direct Selling Association) member is still pending, so legally speaking, you aren’t fully protected as a distributor if someone files a complaint against you.
Practically speaking, the choices and quality assurance just couldn’t match what’s already out there. Other brands are recommended by the vets and can easily be purchased online without needing a referral. It’s less of a hassle and customers have more flexibility to choose what and when they want the orders to be delivered.
Running a business with the MLM model often makes people suspicious of your motives. Are you truly selling for the benefit of the customers or the other way round? Have you actually tried the products to see if it works? If not, then leave it to someone who knows better.
If anything, the Nevetica pet business opportunity sticks out more like an enthusiastic company that’s trying to latch onto the growing pet market. We already know that 99% of the people never succeed in this type of scheme and many companies will fizzle out after a couple of years. So why bother trying?
Better Alternatives to Make Money In The Pet Industry
Look, if you are really passionate about starting a pet business, you should take advantage of the online space to promote trustworthy products and services that matter. Here are some suggestions you could try;
- Rover – Offer pet sitting and walking services in your area and work within your own time schedule. Part-timers are known to earn about $1,000 per month while full-timers can make about $3,500 per month. When you sign up a new pet parent or a pet sitter using a unique referral link, you will earn $20 and $50 in Rover credit respectively.
- Dog Training Sites – There’s a huge demand for this niche as dog ownership continues to expand. Not everyone has the luxury of time and space to attend physical classes so empowering owners to learn the skills online and applying to their pet dog can be helpful. Here are some interesting dog training affiliate programs you should check out.
- Amazon Associate Program – Amazon is a popular place to buy things online and as an affiliate, you can earn up to 8% in commission from pet product sales. When other items (non-pet related) are added to the customer’s cart during checkout, the sales are also commissionable to you.
- Chewy – Not a big fan of Amazon? No problem. Try the Chewy marketplace for pet supplies instead. They not only have pet supplements, but also pet food, treats, and accessories. It’s a fun company that offers affordable deals for pet lovers. Their affiliate program is available through Partnerize, but I found it much easier to apply through the FlexOffers network. Unlike Amazon, they pay per new customer sign up and that’s between $12 to $15 per referral.
Bet you didn’t know there are so many ways to make money with the pet niche online, uh? These brands/platforms have so much more to offer compared to Nevetica so it’s very clear who’s the winner here.
I hope this review has been insightful and if you like to learn more about starting an online business with very little budget, feel free to check out my recommended training platform here.