The Amazon associate program is a popular choice when it comes to making money online because it gives ample access to a variety of products. However, the same reason is what makes many people fumble at their first attempt too. You see, the program can be a bit complicated for beginners. What hurdle does it present and how can you become a successful Amazon affiliate for the long term? Stick around until the end as I explain the details.
The Common Problems With Promoting Amazon Products
Amazon is a jungle of information and there are a few crucial information that you should know from the very beginning.
- The cookie duration is one of the shortest – 24 hours. That means, if someone follows your affiliate link and doesn’t purchase anything from the marketplace in less than a day (or buys something at a much later date), you don’t earn any commission.
- For new sites, you need to make at least one sale within 90 days of signing up, otherwise, your account will be rejected.
- You also need to adhere closely to the program guidelines – the proper usage of affiliate links, where to mention the affiliate disclosure and etc. – or else, face the risk of getting banned.
- Having your account reinstated isn’t impossible, but that is entirely up to Amazon’s discretion and your ability to fix what’s wrong.
For some people, these scenarios could be a nightmare, but there are ways to handle and prevent the undesirable from happening. That’s where the training at Wealthy Affiliate (WA) comes in. It’s an online marketing course and a community place that help people as you succeed in any type of affiliate business.
So what’s in it for you? Let’s find out.
#1 – WordPress Hosting
It’s already 2018, yet some people are still using platforms like Blogger to create an affiliate site. Technically, it’s not wrong, but the program is somewhat dated and the minimal features are difficult to scale for an online business.
Nowadays, WordPress is the more preferred platform and there’s no reason why you shouldn’t be using this free software that is more search engine friendly. All you need is a custom domain and a hosting service that provide a one-click installation – both are available within WA – and your site can be up and running in less than 1 minute.
Along with the hosting, you’ll get technical back-up and a fast-loading website. If you want to venture into more niches, the service allocates up to 25 custom domains. That means you can potentially have 25 Amazon websites running at the same time!
But hold on to that thought for a moment. It’s not wise to create that many websites at one go if you don’t have a marketing strategy in place. When you are just starting, it’s better to focus on just one niche first and that brings me to the next point.
#2 – Niche Selection
With over 480 million products, finding a niche in the Amazon marketplace can be quite confusing. Often times, people would choose something that they are interested in, but their selection can sometimes be too broad or uses a combination that is completely irrelevant.
This results in a website that doesn’t interest the audience and when that happens, no one is going to follow your recommendation to buy from Amazon.
The first level of the Online Certification Course at WA will walk you through the process of niche selection without over-complicating the concept. By the end of the 10 lessons, you’ll know how to choose which products to promote using related keywords that can be found online. These keywords will, later on, become the foundation where content is built for your website.
There is a total of 5 levels in this main course and each will help you to acquire more traffic skills as you advanced through the training. You get a combination of textual and video information as well as tasks so that you can implement what you’ve learned.
If you like to check out the quality of the training, you can sign up for the course (for free) through this page.
#3 – Getting Traffic to Your Site
Acquiring traffic is important for a website to progress. It brings real human visitors that are interested in your niche and a particular set of products. Without traffic, you can’t earn commissions and that’s how most people got their Amazon account rejected by 90 days.
If you don’t want to end up in this frustrating situation, you may apply for the program when your website is more mature and traffic is starting to get some traction. Meanwhile, the main concern here is – how do you get traffic to your site?
Seeing that you are already on WordPress, the most natural thing to do is to publish content for on your website. In case you don’t know, the search engines can bring you a ton of free traffic and it is one of the most reliable ways to sustain an online business for the long term.
In Level 2, you’ll be learning how to create content using targeted keywords in your niche. Keywords serve a few important purposes here;
- It optimizes your website for search engine indexing, meaning it’s easier for Google to understand what your content is all about.
- It helps you, as an affiliate marketer, to identify which stage of the ‘customer buying cycle’ that is most likely to convert. Hint – target the ‘comparison’ and ‘purchase’ stages as these are the people who are ready to buy.
- Descriptive low competition keywords will rank your content faster on the search result page, hence giving your site more visibility and traffic.
WA has an in-house keyword tool called Jaaxy that’s really good at churning out targeted keywords in any niches. It’s easy and fast to load so you can actually do multiple research/brainstorming at the same time and come up with a ton of topic ideas for your content.
If you like to give it a go, just enter any keyword below and see the result for yourself.
In terms of other traffic sources, you can leverage from the community in WA to widen your social circle and exchange article comments with the members through the SiteComments feature, which is already included in your hosting plan. All these activities can create engagement for your site and send ranking signals to Google that you’ve got an active blog.
With good content and some social sharing, you are more likely to get real people visiting your site and purchase products from Amazon.
#4 – Creating Content That Converts
Product review is the bread-and-butter for every Amazon associate and it’s the ultimate page that must be tied to every other article that we’ve created using targeted keywords. The reviews contain important information that the audience is seeking for and it is the page that will see the most conversions from your affiliate links.
A lot of people are still using these links straight to a general blog post where the audience is lead straight to the marketplace WITHOUT reading any product reviews. While it’s not entirely wrong, it’s actually not good for the user experience. Customers are not empowered with product knowledge prior to their purchase and it looks as if you are just trying to push-sell to gain sales commissions. This is not going to work long-term.
Fortunately, at Level 3, you’ll be learning how to write convincing product reviews based on your own experience or that of others. By offering detailed product specification, pros and cons in an original tone, you are better at winning the audience’s attention and convincing them to buy without pressure.
#5 – Amazon Associate Resources
Perhaps one of the most challenging part for marketers is to find training resources that are related to the Amazon associate program. Even though they are available on YouTube, the video quality and topics can be quite random. Plus, it can also be difficult to keep yourself updated with the ongoing discussion on those channels.
Seeing that there are many active affiliates within the WA community, a lot of specific and up-to-date training is constantly being added to the archive. By entering the keyword ‘Amazon’ on the search bar, I can see what topics are available and even get in touch with a particular member for further discussion. It does make learning a lot easier when everything is in one place.
Meanwhile, you can also benefit from watching this live video class which will walk you through the process of finding Amazon products, how to implement OneLink and many more.
Where Do You See Yourself One Year From Now?
I’ve seen many people who make a full-time income from promoting Amazon products, but I’ve also seen people who quit halfway through. That’s totally understandable because making money online is never easy in the first place. However, what I want you to know is that there’s a systematic way to approach this business and as far as foundation is concerned, I can’t think of a better place than WA.
They will provide you the best support from website hosting to business training. So if you are still wondering how to become a successful Amazon affiliate, do have a look inside the platform and try it out yourself.
Question – What’s your experience with the Amazon associate program? And what tips do you have to offer for beginners? Please leave your thoughts and comments in the space below. Thanks.