Promoting big-ticket items online has never been easy because they require a larger amount of money to purchase and people can be hesitant to convert. But there’s one industry that is defying the odds and is currently making $15 billion dollars a year. Mattress-in-a-box, as they call it, is gaining a lot of popularity and if you are looking to start an online business in this niche, this article is going to show how you can earn big commission using the Nectar Sleep Mattress affiliate program.
Why Are More People Buying Mattresses Online
Before we jump into the details, there’s a need to understand the shift in shopping trend for this particular niche. Ten years ago, it would have been a wild idea, but nowadays consumers prefer to search for choices on the web than visiting the furniture shop. So why is that?
1) Modern mattress brands offer a lot of conveniences that are hard to resist. First, they come with free shipping and second, these products are packed in such a way that’s easy to carry. The hassle-free set up is what appeals to consumers, especially for young shoppers.
2) In most cases, the companies that sell are also the manufacturers themselves. That means shoppers are buying directly without the middleman, making premium mattress prices more affordable. This is something that retailers can’t compete with.
3) Besides integrating eCommerce, these companies are also good at using customers’ experiences to reinforce their brands. Many of these positive reviews are pretty much self-explanatory and they can be found all over the web, providing potential buyers with more product information before purchase.
4) While most retailers limit product returns, modern companies are bold enough to offer long free trial periods. So, in the event that you don’t enjoy sleeping on a particular mattress, you may return and get refunds without any questions asked. How good is that?
5) But most importantly, what makes these mattresses sell is their approach to solving sleep problems experienced by many. Using polymer chemistry technology, researchers are able to produce a product that is ergonomic with an improved thermoregulation surface that makes these mattresses superbly comfortable to sleep in. They even have sleep experts on board – not a salesperson – to educate about all things relating to improving one’s sleeping quality.
As you can see, the demographics of your targeted audience is pretty interesting and knowing what appeals to them will give you a better idea of how to promote this big-ticket item online.
Who Should Get Into This Niche
This niche is ideal for those who are in the sleeping business, especially professionals or store owners in the mattress industry. At the same time, people who are passionate about sleep (yes, they do exist) or living a healthy lifestyle can also try out this product idea.
Nectar Sleep Mattress at a Glance
Nectar Sleep is one of the new companies to enter the online mattress industry. Their foamed mattress is made up of 5 layers – one Tencel cooling cover, three layers of modified memory foam and lastly, a supportive base layer. The sizes range from Twin to Cal King and they sell between $500 to $900 dollars per unit.
Like most competitors, they ship for free, but the biggest perks for the customers is their Forever Warranty trademark and the 365 night home trial – the longest duration so far (others only give 100 to 150 trial days). As a result of these irresistible offers alongside strong customer reviews, Nectar managed to achieve more than $35 million in revenue in just one year.
To boost sales even further, they have partnered with ShareASale to get affiliate marketers on board to promote their products online. This is where YOU come into the picture. In March 2017, they made into the Top 100, a ranking system awarded by ShareASale for top-performing merchants.
Since then, they have been growing at 20% each month and currently, sitting at position 13 with an EPC of $390. This value reflects the merchant’s funding for affiliates. Hence the higher the value, the more funds are allocated. The commission payout starts at $50 per sale and increases gradually as more sales are achieved per month.
- 10-19 sales/month – $70 per sale
- 20-34 sales/month – $80 per sale
- 35-54 sales/month – $90 per sale
- Over 55 sales/month – $100 per sale
- Financed sales – $50 per sale
The Nectar Sleep mattress affiliate program clearly shows that when you marry an innovative product with strong online marketing strategies, making money from big-ticket items online is not something impossible.
How to Promote Nectar Sleep Mattress
One of the best ways to promote the Nectar mattress is through blogging because there are many topics you can write about in terms of sleeping. Likewise, you can also make videos to walk through the detailed experience with your targeted audience.
A blog is something like a website so the first thing you need to do is to get a domain name that’s relevant to the niche. It can be a site about mattress reviews or one that talks about sleeping quality – either way, recommending a good mattress will make sense here. After deciding on a domain, connect to a WordPress blog and you are all set to go.
Each blog post should deliver a topic that people are interested in reading and come up with these ideas would require some keyword research. You see, every word that gets typed into the search engines is captured as a potential keyword. The more descriptive they are, the better they serve as a blog topic. Likewise, if you use a popular and long keyword, the more likely people will discover your site through the search results.
Thanks to the online mattress boom, finding these keywords isn’t that difficult as Google has a way of showing them immediately on your browser.
Let’s use ‘memory foam mattress’ as a base keyword and see what extends from there.
According to Google’s suggestions, there are 4 to 5 different types of ‘memory foam mattress’ queries that people are searching online. I bet you wouldn’t have thought of some of them if you are thinking all by yourself. Anyways, by using the same technique, you can dig into a variety of keywords to expand the content of your blog.
While these topics help to attract an audience to your site, the most important post will be the main product review where your affiliate link(s) resides because that’s where the sales conversion takes place. Essentially, this is how you would funnel readers into customers.
Relevant topics/articles > Product review > Purchase item (on the merchant’s site)
A good keyword to use for constructing such a post should have a high volume of monthly searches and a low number of competing websites. Fortunately for this brand, the keyword below seems like a viable one that still has many ranking potentials.
The best way to write a convincing product review is to deliver your own personal experience. So, if you’ve always been thinking about getting a good quality memory foam mattress that’s budget-friendly, this is a good time to invest and take note of every single detail from ordering to receiving the product in hand.
It is also good to compare two different brands side-by-side for more insightful product values.
When you do get the chance, look into other mattress-in-the-box companies and see how they stack up against Nectar.
Here’s a list to go through, just to name a few (hint – you can find more in ShareASale);
- Plush Beds
- Aviya Mattress
- Avocado Mattress
- Puffy Mattress
- Bear Mattress
- Luft Beds
Another way to promote Nectar is to stay tuned with shopping deals such as summer holidays, Black Friday and Christmas. At times like this, people are usually looking to change stuff in their homes and getting a new mattress would seem like a reasonable thing to do. Having discounts off the mattresses purchase will certainly get more people to buy brands like Nectar online.
Help People Sleep Better
At the modern pace of things, getting a night of good sleep is going to be everyone’s priority (it’s certainly mine). People are going to pay more attention to how they sleep and are much more willing to invest in products that can produce promising results.
The way I see it, Nectar Sleep mattress fits right into the market demand and by applying the tips that I have discussed, you could be carving yourself a very profitable affiliate business for the long term.
If you like to learn how to become a successful entrepreneur in the sleeping niche, please check out my recommended training platform for more information.