So this offer came through my email the other day. Just when I thought content spinning is dead, here comes a program that promises to churn ‘human-quality articles’ using the latest technology. Wow, seriously? Inside this Spin Rewriter 9.0 review, I spun a snippet of my own content just to show you what the results typically look like. Have a read and decide whether this tool will benefit your business or not.
What Is Article Spinning?
Article spinning – in case you don’t know – is the act of manipulating one form of text/article into another using specific programs that can replace similar words and rearrange sentences in the hope to create more unique yet readable content for search traffic and ranking.
This tactic was once very popular among webmasters who were interested in building backlinks and hence, creating massive content in the shortest amount of time using computers seems like the best option available.
Nowadays, you are more likely to find non-English speaking writers, freelancers and to some extent, affiliate marketers using this method instead. There are reasons for this and I’ll come back to that in a short while.
Spin Rewriter at a Glance
Spin Rewriter is a cloud-based software marketed under a company called SmileyTech Solutions and sold by INFINET LLC, a limited liability company registered in Slovenia. Aaron Sustar is presumably the creator as he seems to be the main advocate on the sales page.
Based on its copyright information, the program has been around since 2012 and is currently in its 9th version. Inside the user dashboard, you have the rewriting features, video tutorials, WordPress integration and also support.
The rather sophisticated software comes with 3 licensing membership plans;
- Monthly – $47
- Yearly – $197
- Lifetime – $497
In the process of signing up, you’ll also encounter 3 more upsells;
- Become a Gold member to get help from SEO professionals, access the system from mobile apps and experience faster-spinning speed for $35 (instead of $97).
- Integrate Spin Rewriter into your WordPress blogs for $37 (instead of $97).
- Get monthly link building campaigns for either $27, $47, $97 or $197 per month, depending on the size of your sites.
The Selling Points
First, let’s take a look at what this program claims to do;
- The Emulated Natural Language (ENL) Semantic Spinning technology integrated into the software can apparently understand the context of an article and rewrite in such a unique manner that it would pass the CopyScape test.
- The spinning features can alter sentences and paragraphs several layers deep while keeping track of grammar and spelling errors. If you are not happy with the end result, continue to spin for more variants of the article.
- At any one time, you can spin up to 10 articles and it only takes 2 minutes to do so. This means you can produce more content, rank for more keywords and get more traffic to your site.
Sounds like a pretty smart system, uh? Well, I decided to take it for a test run and see to what extent it can make my article unique.
Spinning a Content – An Experiment
Recently, I wrote about monetizing from Harry Potter merchandise and thought the rather candid content would make a good sample to test the intelligence of this software. Without overcomplicating stuff, I only used two paragraphs from the article.
In the first experiment, I chose to rewrite the text using synonyms instead of the original words. This is how it reads.
In the second experiment, I requested changes to the sentence structure and paragraph orders, just to give it a little more twist. This is the final result.
Now, I am not sure about you, but the two spun text sure read awkwardly. Calling Harry Potter’s books as ‘publications’ – sounds too tertiary – and I think ‘blanket’ is more commonly used than ‘covering’ to describe the material used to keep ourselves warm. If you read the entire thing, the awkwardness of the text just goes on and on. And unlike what it claims, there were some minor grammar mistakes that I ended up correcting using the Grammarly app.
Honestly, I am not surprised by the outcome. The last time I use Word AI to spun content – I was doing it out of curiosity, in case you are wondering – I wasn’t impressed either. Spin Rewriter certainly has a better user interface and more features, but it doesn’t change the fact that the content output reads like crap.
If this is the kind of quality you are getting with 80+ words using so-called intelligent technology, imagine what it would be like for a 1,500+ word article. I am pretty sure the context will be equally as twisted and messed up beyond comprehension. And that leads me to the next point.
The Consequences of Using Spun Content
This simple experiment using my own content is valid proof to show that spinning software doesn’t really work the way you think it should. Amid the drawbacks in terms of the content quality, there’s a bigger issue here we need to address. You are spamming the web and it’s not going to do you any good.
Maybe it all started with good intentions. You wanted to make money from a blog, but don’t have experience writing articles. So you went to buy PLR articles for cheap, give them a good shake through a program like Spin Rewriter and voila, you get yourself an article!
Before you know it, you are churning out tens of articles per week which certainly looks like an impressive amount of content for a new site. Traffic may start to trickle in, you wait in anticipation for months, but nothing happens. No skyrocket traffic and no conversion.
And here’s where the trouble begins;
1 – Google Knows
You’ve been hit by the Panda update, one of Google’s biggest algorithms that aim to weed out poor quality content from the web. This search update is able to detect synonyms and the unnatural use of words within a suspicious content. That’s how most blog networks got wipeout, giving way to original content to rise higher in rankings.
On the sales page, Spin Rewriter was praised by many users who left their website addresses on the testimonials. Ironically, when I checked on those sites, their domains have either expired, the sites haven’t been updated for years or the content was simply poorly constructed.
If the software was so effective as they have said, why didn’t their sites perform better or sustain longer? I wonder…
2 – The Audience Knows
Unlike Google, most readers can’t really tell whether the content is spun or not, but they have an innate ability to pick up what’s not human, read between the lines and decide whether something is trustworthy or not.
After reading my two spun content, do you feel compelled to leave any comments? Granted, you actually understand the whole context. I am guessing most likely not. If I am promoting something on the site with this type of text, will you be interested to buy from me? Probably not either as there’s so much awkwardness going on, you would think it was written by a robot.
And that’s precisely the point. It’s pretty foolish to think that a spun content can actually engage with a real human the way a human-written content would, much less rank on the first page of Google. It’s just not going to happen anytime soon despite how much sophisticated AI technology people try to inject into these programs.
So, Is Spin Rewriter Worth Your Time?
Look, I know we could all use some help in writing content. It’s tedious and mind-boggling so why not just use a cheap automatic tool to work on the job while we relax a little? If that’s the intention, you are heading for trouble.
The dangers associated with publishing poor quality and near-duplicate content on the web is so severe nowadays, there’s literally no value in creating them in the first place. So why would you want to do something like that?
The only reason Spin Rewriter 9.0 still exists is largely because it has an affiliate program that pays up to 50% commission for membership sales. Anyone who’s promoting this product will write what it takes to get their reviews ranked on Google AND chances are, they are doing it with original content, not a spun one.
Others who might be using it are freelancers who deliver gigs for cheap. These are the kind of services you should avoid too whenever you are planning to outsource writing tasks. If someone promises to deliver high volume content, in the shortest amount of time for a minimal fee, chances are he or she is using spinning software behind your back.
The worst that could happen is when Google finds out, it will break and burn down your website, and you’ll need to start all over again. So before that happens, let me reiterate this again – spinning content serves no value whatsoever for the web or for the readers. The only content worth reading is the one that stems from an original idea and pens from a human mind. Period.
So, hire a professional writer to get the job done instead. If you don’t have the budget, there’s one ‘good spinning program’ we can all learn to use more frequently – our brain. It has the capability to process complex data and create variants that are unique. It can be trained if you practice writing regularly and think more creatively.
Don’t let the beginner’s mindset hinder you from writing good articles and never take shortcuts if you want to succeed in the blogosphere. For more proof on how original content gets ranked and make you more money, check out my recommended blogging platform here.
Spun content definitely does not help at all if one is trying to rank on the search engines. Instead, it will do otherwise – ruining your effort and wasting money. We should always come up with original post articles and work on building the right foundation to create a great website. There’s no short-cut to that.
Wow! This must be the very reason my first website got burnt down by Google. I gave the website out to a freelance writer to manage and publish the contents due to my busy scheduled for 3 months.
My site was doing pretty well before the transfer but when I got back to the site, the quality of the articles he had supplied was bad, coupled with continuous repetition and minor tweaks differentiating each of the 25 articles he added to the site.
Even if the freelancer did not use Spin rewriter 9.0, I’m sure he would have used another rewrite just to get the writings at the detriment of my website. That’s so not cool!
You mean ‘magic sticks’ don’t sell as well as Harry Pooter’s magic wand?? HAHA –
I think this explains some blogs I have stumbled across before. I honestly thought the writers just had very poor English skills, but the vocabulary in these articles seemed impressive, although not used correctly. This must be the type of software they were using. It seems silly.
Honestly, the first typo, grammar or spelling I see on a page, a writer loses credibility in my mind. The article starts to become more of a joke than an authoritative post.
Thank you for digging into and actually trying this program out for us. Hopefully, no one falls for this BS!
Well, they never really work, that’s just the truth. I found out the hard way when I was working as a freelance writer. Then, I had a job and I found out about this software. Instead of doing a test run, I bought and used it on a client’s project. As you can guess, I didn’t get paid anything. So yeah, it’s just a waste of time and I so don’t recommend them to anyone.
As webmasters, we always want to take the easy way out but it’s often not the best solution. And I agree with the points you made about it not being a good practice. Even if the spun articles made any sense and you think they passed the Google test, the human audience will still know.
Spin Rewriters are horrible. They actually end up creating extra work than needed. I tried out Word AI too – it was doing unique content all right – which made no human sense at all. The one that made sense was 80% plagiarized. So no, I’m not a fan of these programs.
When people read content online, they want to see if it provides the information they are looking for. Unfortunately, rewritten/spun content does not make the cut. Even Google can tell if the content is being rinsed, repeated or twisted for the sake of ranking.
To be honest, I didn’t know about spinning using automation tools until I read this post. Once you explained what it was, I was very skeptical as to how good a job such a tool could do.
When you provided your examples, you reaffirmed my skepticism and I wish I could share the look on my face as I tried to read them. It was difficult to do so.
Although I see the desire for such tools, until they can actually do a good job, I’ll pass.
To be honest, I have wanted to use this program before, thinking that it can produce unique content in the shortest amount of time. After seeing the spun example, you’ve got me thinking twice about the negative impact it may have on my new website. Though I am making little progress, I think it’s much better than getting busted by Google for cheating.
Hey Cathy, I recently received a pitch for this software too. The idea of spun content is something I’ve always found appalling.
Like most bloggers, I occasionally struggle with the need to create new content on a consistent basis. But I’ve also bought into the philosophy that successful blogging is about adding value. In addition to the many other ethical concerns, where’s the added value in article spinning?
Your idea to provide specific examples of spinning was perfect. I’ve often wondered how a computer algorithm could possibly interpret the gist of an article well enough to do a massive re-write that made sense. My suspicions were confirmed today. The answer is, it can’t. The end results are little more than gibberish!
Yeah, I think the important thing is to write original content. Or at least if you are going to do spin content, do it ‘manually’ so that it still feels natural to read. I feel like a computer won’t be able to fully understand how to spin the content in a way that still reads naturally to the human mind.
Having said that, I wouldn’t really want to manually spin content either because if someone found my website they might catch on. That would be awkward! I mean, of course, I have considered doing spun content because I can make so many more articles. But I would rather just create my own articles. They might be similar to other articles in the same Niche anyway but if I did it myself then I feel better about that.
I thought your experiments were very interesting because the spun content sounded funny to read.