Last week, I had an opportunity to attend a soap making class and discovered that it is quite an interesting niche. In fact, many of the students want to start a soap-making business from home. Are you one of them too? Great, because this article will show you exactly how it works.
Why Make Your Own Soap
First thing first, why do people want to make their own soap? I mean, you can get them easily from the stores and in fact, body shower cream seems like a more convenient choice. Well, here are some benefits to soap making that you need to know.
- You can custom made soap in terms of the ingredients, shapes, and smell.
- Homemade soaps are more tender to sensitive skin.
- It’s actually a very cost-effective way of producing good quality soap.
- They make great gifts for families and friends.
- It’s a blend of health and craft skills that people of all ages enjoy doing.
- And the process is actually quite easy (that’s why you can even do it at home).
Now that you know the benefits of this business, let’s get started.
Seven Steps to Start Soap Making Business from Home
Step #1 – Ways to Monetize
The best way to make money with soap is by selling them through a website. You can create an online store, conduct online courses/video tutorials or recommend the tools that you use for making soaps through affiliate programs.
Step #2 – Find a Business Name
What would you call your business? You can go for a brandable name or a keyword-rich domain. Either way, find something that’s easy to pronounce, remember and most importantly, available to use. SiteDomains is a great place to search for these names and they cost between $13.99 to $15.99/year.
Step #3 – Create a Business Website and Social Pages
My choice for a website would be to use the WordPress platform because it’s very versatile, powerful and it’s also free. SiteRubix hosting comes preinstalled with this software so you can set up a WordPress site easily with just a few simple clicks.
Now, go over to your favorite social networks, whether it’s Pinterest, Facebook or Google Plus and see if you can find a username similar to that domain. If they have not yet been taken, create a social account with that username for each network. It’s okay if you have nothing to post yet – your business brand will thank you later on.
Step #4 – Build Trust for Your Site
When it comes to running an online business, the first thing that you want to show people is that you are a real person behind the brand. Just like a business card, you should at least provide a contact name and email. If you are planning to extend your business to a physical location, consider adding maps on your contact page as well.
Besides that, you should also write an introduction about yourself and what inspires you to set up this site in an ‘About Me’ page. Adding a nice picture of yourself making some soaps is a great way to build trust with your readers too.
Step #5 – List Your Products or Courses
WordPress offers a lot of plugins and features for you to list your products online. If you are selling soap products, then setting up an eCommerce platform is vital. In the process, you’ll need to take pictures of your products, list the appropriate pricing and create a merchant account to receive sale orders.
When it comes to selling courses, it’s a good approach to offer a few free tutorials first so that people see the value of signing up to improve their knowledge of soap making. What you can do is to organize workshops in local hangouts because this would allow skills demonstration and improve interaction with your students.
Alternatively, you can also create a series of video tutorials and post them on your website or on YouTube (just like the one below)
Step #6 – Research Keywords in Your Niche
Whether you are selling your own products or recommending soap making tools, it’s important to find out what people are searching for online so that you know what to offer through your website. This can be done through 3 methods.
(1) Alphabet Soup Technique
If you are used to searching for information online, you would have noticed that every time you enter a word, Google would suggest a few terms in a drop-down box. These suggestions are based on popular searches and it is called the Alphabet Soup Technique.
In this example on ‘how to make soap f…’, Google is showing me four topic ideas that I can use for writing blog posts. Do you know how to make any of these?
(2) Related Searches
For the second method, scroll all the way to the end of the Google search result page and you’ll find a column that says ‘Searches related to…’ which looks something like this.
These are popular searches that you can use as keywords for your blogs too.
(3) Finding Your Competition
Now, we are going to go a bit deeper into the research by finding the level of competition for each targeted keywords. For this, I am going to use my favorite tool called Jaaxy. My first targeted key phrase is ‘How to Make Handmade Soap’.
The QSR column is the competition level, which means, you are going to compete with 158 websites that have been ranked for this term. Is that number difficult to beat? Most probably, since you are only starting out.
Let’s look at the second targeted keyphrase – ‘How to Make Soap from Coconut Oil’
The QSR for this term is only 14 and it certainly feels like an easier number to outrank, isn’t it? So the main point is, find a keyword that’s in demand and target the one with the lowest competition to get a more specific audience to your site.
Step #7 – Get Online Engagement
Once you’ve published the blog post, share them on your social networks (remember the social profiles that we created earlier?) and encourage people to leave comments on the article. When people see how active your site is, they would be more interested in buying things from you.
Rinse and repeat steps 5 to 7 every day and you’ll be on your way creating a successful soap-making business from home.
Is Soap Making Business Worthy of Your Time?
So what did I learn from my soap making class? It’s very addictive and everyone seems to have their own bar soap recipe that they are proud of. Out of curiosity, I checked out Google Trend for ‘homemade soap’ vs ‘commercial soap’.
I think it’s quite obvious which one is the winner here 🙂 So, if you are starting a business in this niche from home, the opportunity is going to be huge if you know how to leverage from keyword research and social engagement.
Can’t wait to get started? Check out my awesome online business program to learn more.
Do you have any thoughts or questions about this topic? Just leave them in the comment area below and I’ll get in touch with you.