Are you intrigued with programs that sell the lifestyle dream and claims to have ‘the formula’ to achieve online success? Well, I am – not because I want to chase that dream – but I wish to know what is actually being taught by these so-called experienced millionaires. My curiosity leads me to investigate the Six Figure Mentors cost of joining and the hype that surrounds it.
What’s so great about this program? Should you join? Let’s find out.
What Is SFM?
Created by Stuart Ross and Jay Kubassek in 2010, SFM portrays itself as an educational platform that provides high quality training, tools, resources and community support for anyone who wants to start or accelerate the growth of their online business.
What determines your success, as stated in their disclaimer, is ultimately how much effort you put into the program. Totally agreeable. Since this is not the typical get-rich-quick kind of thing, I thought I’d give the free trial a go and see what’s inside.
1) The program has a professional looking website (not a squeeze page) that explains what are being offered in great details.
2) There are quite a number of video clips from the members, used as testimonials and from Stuart himself for training purposes. At least you get to see some real people in action.
3) When you sign up, a consultant will be assigned to help you with sales related questions, but this only applies if you choose to promote SFM as an affiliate.
4) The program recommends using WordPress, which I think is a good foundation for any online business start-up. They even take away the technical side of things by using their own hosting system called the Digital Business Lounge.
5) The training are quite extensive, ranging from step-by-step modules to video tutorials facilitated by Stuart and other experienced marketers.
Next, comes the big question. How much does the program cost? Unfortunately, the answer isn’t as straightforward as you might think.
1) In the free trial application, you’d be asked for your credit card information before granting an access. Honestly, I am not a big fan of this because it gives the organization an upper hand to charge whenever they want and it’s cumbersome to go around and delete the account.
2) As far as knowledge gain is concerned, there’s very little to expect from the free trial. You only learned about the basics of online selling. No hands on whatsoever.
3) Clearly, this technique is to steer you towards buying their higher plans and/or other in-house tools. Do the math after you study the list below and see how much you are willing to fork out for the full features of the program.
- Essential Enrollment Fee – $297/time
- Monthly Membership – $97/month (gives FULL access to training and community support, but the Essential Enrollment is a prerequisite)
- ELITE Mastermind – $2500/year (gives MORE training coverage and commission perks, but becoming an Essential member is a prerequisite)
- Digital Business Lounge – $37 or $67/month (software that hosts and creates WordPress websites)
- Simple Lead Capture – $29.95/month (software that creates lead pages)
- Graphix Creator – $99 (software that creates designs for digital products)
- Simple Trakk – $9.95/month (software to track marketing efforts)
And as if those aren’t enough to confuse you, there’s more. The SFM also promotes a premium online education platform under a different brand called the Digital Experts Academy (DEA) that they hope to someday replace the higher education curriculum by 2025 (very ambitious).
DEA Membership Upsells;
- Silver – $3,000
- Gold – $8,000
- Platinum – $11,000
- Black – $20,000
Crazy price tags, right? Makes me wonder, who has that kind of money to spend online, anyway?
3) In the introductory module, Stuart advocated the importance of choosing high ticket items (preferably 4 figures) as the core selling products because hey, they make more profits, right? This gives me the feeling that he actually wants members to promote the Elite Mastermind more than anything else.
4) I am sure Stuart has a lot of knowledge under his belt and his training advice is probably worth a million bucks, but I was really keen to know if any of the in-house tools he recommends were up to standards.
Well, I discovered that the Simple Lead Capture is still in beta-testing, the Graphix Creator is so-so, the Digital Business Lounge is not really working and the Simple Trakk software is way outdated. Seriously Stu, is this what you are offering to people who are paying 4 figures for your program?
After these revelations, it seems to me that SFM has many red flags hidden behind what looks like a professional education platform on the outside. I would be very cautious before signing up for any of their products.
Demystifying The SFM Principles
Having started my own online business from scratch, I had to disagree with some of the things that were taught/recommended by this program and would like to offer some advice for you.
- You don’t need expensive training kit, or high-end software to launch a business. Practically speaking, you would need a website and learn what keyword research is all about. Until you know how to drive good quality traffic with these two, all the other shiny objects are secondary.
- High ticket products are great, but they are less affordable to the general public. Something that is expensive will take people a longer time to consider and hence, delaying the purchasing cycle (meaning up to the point that they actually pay for something).
- A profitable niche is not determined by the price tag of a product and certainly not limited to just digital ones. It has a lot more to do with current shopping trends, consumer behaviors, affordability and the overall value that makes people want to buy them online.
- As for the in-house tools, I must say that there are more reputable lead capture software out there, the free Canva is great for graphic designing and Google Analytics is by far, the most comprehensive tool that you can use for tracking sales.
So, my verdict is that the Six Figure Mentors cost of joining is not really worth it. For a dollar a day, you can build a WordPress website, get access to training AND a keyword tool at the Wealthy Affiliate platform. Their program features are second to none when it comes to helping people like you, start an online business.
I hope this review has given you a better sense of direction in selecting a program for your online venture. Take a look around WA and if you have any thoughts or questions, just leave them in the comment below and I’ll get back to you.
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