You and I both know that creating content for marketing takes time. It would be nice to get some help from somewhere so, should you buy PLR articles instead? I’ve thought about this before and have used something similar, but soon found out that it’s quite a risky business. Here’s why.
What are PLR Articles and Why Do People Use Them?
First and foremost, Private Label Rights (aka PLRs) is a licensing term used for labeling digital products and it should not be mistaken with the other two licenses.
Resale Right (RR) license allows you to sell the products as it is without making any changes. Meanwhile, Master Resell Right (MRR) license lets you sell the products, without changes AND pass the rights to the customers to resell the same thing.
The one that has the most flexibility is the PLR license because it allows editing, modifying or combining with other products and then reselling under your own brand name. The only downside is that you can’t claim the copyright because the product is also available to other people.
In the case of PLR articles, it is basically prewritten digital content that can be bought online and republished as blog posts, marketing materials or repackage into eBooks, special report or online tutorials.
Such practice has been around since the dawn of the internet and despite the many Google updates advocating the importance of original content, numerous blogs and videos are still teaching people how to make money with this product as of 2019.
Clearly, there is sizeable market demand, otherwise, no one will be searching for it. If anything attracts you to PLR articles, it’s probably due to one of the following reasons;
- Fresh content is crucial for marketing. From blog posts to sending out emails, your plate can be full of various writing projects that will never meet the deadline because you can only do so much in a day. Everyone knows that it takes a full day to write a well-researched 2500 words article – who has that kind of time when there are so many things to manage, right?
- You’ve probably experienced this more than once – staring at a blank screen and nothing is coming out from your mind. Writer’s block is very frustrating to deal with and it could suck the productivity out of your schedule if you don’t plan ahead.
- You have more than one niche website that requires an equal amount of content investment so it’s challenging to keep up with the work. Imagine writing about topics in Niche A and Niche B back-to-back. You are going to stretch yourself thin.
- You are looking for more content ideas for general topics to build good internal linkings and niche authority. With so many PLR articles to choose from, you are likely to find something interesting.
- Hiring a professional writer is likely out of your budget at this point. They usually cost between $30 to $50/hour, so unless your site is bringing in a handsome profit or you are willing to invest more money, you are pretty much on your own.
Overall, using PLR in these situations can dilute the tedious process of content creation. In return, your precious time and effort can be channeled into other aspects of your online business.
Where Can You Get Them?
Prewritten articles are generally inexpensive, so much so, you can even get them for free – initially anyways. While most sites do not ask for payment upfront, they will ask for your email address in exchange. It’s like joining a membership with a free account that gives you access to some basic stuff and later promotes other products in the future.
There are also offers on internet marketing forums that will lead you to products created by a particular blogger or freelance writer who are looking for leads. This can actually give you an idea about the identity and the skills of the writers, something that isn’t as transparent with public sites.
Other times, the offers come from affiliates who market the use of PLR products online. Remember all the YouTube videos I mentioned earlier? They are likely affiliates earning commissions from the following sites.
- PLR.me – Get two free downloads per month. Their membership fee range between $22 to $990 depending on monthly or annual plans. The affiliate offer is 40% on all monthly plans and pay-as-you-go credits and 30% on all annual plans. The application for the program is by invitation only.
- IDPLR.com – Create an account to download 220+ free products. The membership fees are $39 (for 3 months), $69 (for 1 year) and $89 (for lifetime access). The affiliate offers are 20 cents for free member referral and 35% for membership sales. The application is through the Clickbank marketplace.
- Indigitalworks.com – Create an account to access 200 free products. The membership costs $39 (for 3 months), $69 (for 1 year) and $79 (for lifetime access). The affiliate offers are the same as IDPLR plus 10% for the second tier commission. That means you make commissions from your referred members who become affiliates themselves too.
Another place to get them is through service marketplaces like Fiverr. These products aren’t free, but they are often sold for cheap, within the range of $5 to $25 per package. And that brings me to the next point.
Have you ever considered the quality of these products? Do you know what they look like? More importantly, are you aware of the dangers of using PLR articles as it is? Let me give you a few heads up.
The Risks of Using PLRs
The main problem here is that anyone can buy and republish PLR content. It’s almost like content regurgitation so say, even though a product is only limited to 50 buyers, there are still 49 people who are potentially sharing the same content as you.
And that poses a big problem – content duplication. In Google’s eye, copy-cat content doesn’t offer value so it carries lower merit. So, either one of the sites is going to perform better than the other or in the worst case scenario, both sites will be demoted from their rankings, if they achieve any at all.
Another thing is plagiarism. For all you know, the anonymous writer is someone who copies someone else’s work online and sells it for a profit. In such cases, you can get into legal troubles if the original creator finds out. That’s so not cool because that wasn’t your intention in the first place.
And then there’s the quality of the content to consider. Is it written by a native English speaker? How many numbers of words are you paying for the package? If someone specific is promoting the product, you should be able to guess the language power.
As for the number of words, it would be a tall order to wish for a long article. In most cases, you are likely getting 500+ words per content or less. It may work if you are compiling multiple topics in an eBook, but if your goal is to get higher rankings on Google, you’ll be disappointed.
By standards, most pages that are dominating the top spots nowadays have an average of 2,500 words or more. That’s almost 5 times the length of a typical PLR article. That means you still need to ‘top up’ on the content with your own words or work on some kind of combination strategy.
Now, for product reviews or the latest trend topics, it is very unlikely that you will find them in a PLR package. It’s not practical to have prewritten reviews because product features changes all the time. Since most articles don’t get updated once they are put up for sale, the person who should be doing the job is you – the buyer.
So, Should You Buy PLR Articles?
Using PLR is a much-debated topic in the past (and still is today), but I think the industry is changing. Due to the intensity of digital content consumption, there’s a need to acquire content from elsewhere beyond your capacity.
For that purpose, I think the product can play a supportive role rather than a harmful one. The key point here is to use PLR the ‘smart way’ without backfiring your time and money.
- Draw keyword ideas and content inspiration
- Use it as a structure to build your own original content that offers more value.
- Inject your own voice, personality, and expertise so that it engages naturally with your audience.
- Don’t take the short-cuts, no matter how tempted you are.
If cost isn’t a problem and you are willing to work through the steps, buying PLR articles is no different than researching for content ideas to help build and grow your business. If you find the work redundant and doesn’t produce a desirable result, then you are probably better off writing your own content. That’s something you need to figure out for yourself.
Don’t naively believe that you can easily make money with PLRs, yet at the same time, don’t treat it as something toxic that must be avoided entirely. Experiment with the idea and see what it can AND can’t do for your online business while adhering to the fundamentals of modern marketing.
After reading this, I hope you are now better informed as to whether you should buy PLR articles or not. For more tips on how to start and grow a successful online business, join me at this awesome training platform to learn more.
Have you had any experience using PLR for publishing content? Please share your comments and questions down below.