Just when I thought traditional marketing is dead, I came across a postcard from a company, purportedly offering a work from home opportunity that only requires you to mail postcards across the country. To whom and for what purpose? This review about PostCard Networker aims to uncover the truth about a scheme that’s actively operating under broad daylights.
Postcard Networkers at a Glance
Joel Broughton is the creator behind this company that lets you earn money from mailing postcards. He appears to be an experienced network marketer who has a lot of success generating leads for other MLM companies and is now setting out to do the same thing under the brand name Postcard Networkers.
He also runs a Youtube channel, sharing tips on how to become successful in network marketing. Based on the video content, dated between 2016 to current, we could tell he’s more or less a legit person.
Initially, I thought the company pays you to do mailing jobs, but that wasn’t the case. As it turns out, the whole idea is to get you started on a money-making system, using traditional marketing (sending postcards) to get prospects in order to build a sustainable offline business (yes, you read that right – an OFFLINE business).
If you follow the instructions on the postcard, you’ll land on a website that looks something like this.
Setting up your affiliate membership will require an email address, a physical address, a phone number and ultimately, your credit card information. You can test the system for $1 (good for 30 days) and get access to the following features before committing to the $9.95 monthly fee.
- Personalized Sales Website
- Automated Recruiting System
- Real-Time Prospect and Customer Tracking
- Professionally Written Auto-responder Email System
- Access To Full-Color Postcards with Leads Printed On Them
- Recorded Online Marketing Training
- Done-For-You Sales and Marketing Videos
It seems like a neat back-office to have for a small investment, right? For most people, this can be misinterpreted as an easy and low-risk business to set up and honestly, I won’t blame you for thinking like that.
What Attracts People to This Opportunity?
Unlike other networking companies that pitch about financial freedom and all the materialistic stuff, Joel uses a different strategy to lure you into the business by simplifying the money-making process.
- Firstly, he claims that the marketing messages on the postcards, websites, and videos have been tested and proven to attract prospective leads. Therefore, you just need to use what’s provided – no need to come up with any copywriting of your own.
- Using the ‘unique marketing system’, there’s no need to push sell with phone calls, talk face-to-face, or do any recruiting so the chances of getting rejected are almost nil.
- You will be supplied with professional looking postcards, printed with the prospect’s names and addresses. All that’s needed on your end is to put stamps and mail them out which is a simple task anyone can do. When the prospects receive them, they will signup online through your link and all subsequent activities done by that person will track back to your member’s ID.
- The company then follows up with customers, fulfilling their orders and making promotional offers. You do not need to do anything to maintain that relationship.
- By simply mailing the postcards and letting the company do the rest, you can make commissions directly from the member’s purchase and generate residual income from all the referral below you.
In other words, it’s pretty much a done-for-you system. Who doesn’t want to make easy money, right?
But There’s a Catch…
The company doesn’t just supply you the postcards for free. You actually need to pay to receive the postcards (+ shipping cost) which are essentially your marketing material. Apparently, you can also get hold of some for free when you refer a certain number of members, but until then, the cost is yours to bear.
The postcard package price starts from $90 and can go up to a couple of hundred dollars, depending on the order size. And when they arrive, you also need to pay for stamping or else, how do you think the postcards are going to get to the prospects? Technically, the more volume you order, the more referrals you are going to get and thus, increasing the overall income potential.
So, What Exactly Are You Referring?
I am glad you ask because that’s where the scheme is exposed. You see, when mailing the postcards, you are essentially advertising the networking opportunity to others who are also interested to earn some extra income or start a business.
It teaches others to do the same thing and repeat the process in order to increase the pool size of the members. When your referrals and their subsequent downlines make commissions from postcard sales, you’ll be compensated and so will others. If you think everyone is benefiting from this business model, then you’ve been officially sold to a Ponzi scheme.
You see, the money invested into the postcards is nothing more than adding to the profit sharing funds where experienced members earn bigger portions while newer members earn lesser. There are no actual consumer products that are being transferred from one to the other. Buying postcards and paying for the membership fee don’t count because those are just marketing materials.
When you join the business, they call you an affiliate, but that’s a completely twisted fact. Affiliate marketing involves offering consumers goods – whether it’s physical or digital – that carry values. The Amazon Associate program, for example, is a good representation of this business model. In most cases, you don’t need to pay to join and when payment is necessary, you need to question the value.
On the other hand, network marketing companies also sell consumable goods like health products or essential oils as part of their compensation plan for the members. They let you buy items at discounted prices and also offer starter packages containing real goods – not just marketing materials.
Yet, Postcard Networkers has none of those. No matter how deep I tried to search, I just couldn’t find a single product that could convince me otherwise.
Should You Become a Postcard Networker Member?
Hell, no! If you still think you can make money, then your ethic is truly questionable. Just because someone tries to revive traditional marketing and call it affiliate marketing doesn’t remove the fact that it’s not a real business. The whole system and the simplicity of it exist purely to benefit paid members and Joel, at most.
What concerns me most is that this program preys on people who don’t know any better about Ponzi schemes or their way around online research. Elderly people, those without access to the internet or naive individuals who are simply attracted to the business opportunity are not going to find out what Postcard Networkers truly is until they spent hundreds of dollars and realized that something isn’t right – if they even sense that at all.
Since recommendation to the company is mostly done through mailing, it’s pretty hard to find any genuine positive or even negative reviews about it online. So I hope by writing this, someone out there will at least Google the name when they receive the postcard and do some diligent background check on their own – like what you are doing right now – before investing valuable time and money into a crappy program.
There are two things we can draw from this conclusion. Number one – if a money-making opportunity sounds too easy to execute, it’s likely not a real deal. Number two – if you really want to start a business, go online where all the shopping activities are happening nowadays. There are billions of transactions taking place on the internet every single day and this is something you can leverage from.
Want to know how? This awesome training platform has got all the tips and tools to help you get started. No scams, I promise 🙂 If you have any questions or opinions about this topic, feel free to comment in the space below.