Are you one of those mothers who are always shopping for something for your baby? Well, guess what? You can use your knowledge and expertise to educate other mothers on what’s best for their children. In this week’s niche tips, I’ll dig into the step-by-step on how to sell baby products online and hopefully, it will inspire some business ideas in you.
Why Is This a Good Niche
Here are some of the top reasons why this is a good niche to get involved with;
- Parents love to shop for their babies these days and there seems to be a rising trend in that behavior online. Here’s the proof of that;
- The internet has provided parents a convenient way to do their shopping while having to juggle with work and caring for their children.
- At a glance, baby product sites offer more varieties, thus allowing parents to compare prices easily.
- Most mothers especially, prefer to buy based on recommendations and product reviews are a great way to show them the quality of a product without being biased.
Who Should Get Involved
Generally, anyone with vast knowledge or experience in using baby products can get involved. The common group of people that are most likely to be interested are, stay at home moms/dads, baby caretakers, and baby product retailers.
The Niche Perspective
You’ve probably heard me mention the word ‘niche’ multiple times already. What exactly is it? It’s basically a group of people that are interested in a certain thing. So in this context, they are consumers who are looking to buy a certain baby product online.
It’s also worth mentioning that baby products alone are a very broad niche because it can consist of multiple categories. Just to give you an idea, here’s the list of the products that are available through Amazon’s Baby Store.
There are 14 categories in total and each one easily has more than 2,000 product selections. So this is obviously a very vast niche. The good side is that there are a lot of choices, but on the downside, it’s more difficult to attract a specific audience.
Why You Need to Think about a Specific Audience
Targeting a specific audience on your site has more advantages than you think because;
- These people have done their research and they are ready to buy.
- The traffic is oftentimes recurring because there are thousands of people who are looking for a specific item every day.
- Specificity could translate into longer keywords (more on this later) which you can use to rank in the search engines.
- It will actually make your site stand out from the competitors because it’s less distracting and people can focus on buying what they really want.
How to Get Started
Now that you have a niche in mind, let’s get started on some basic setups.
(1) The very first thing that you’ll need is a domain and a website. A domain is basically the URL of a site and to create one, you simply need to go to a domain registrar to search if a name is available to use. At the SiteRubix platform, you can get your very own domain for a reasonable fee that includes, privacy, protection, and emails.
Here’s an example of an interesting domain name that I’ve researched for a baby beddings niche.
Right after you purchase the domain, you just have to connect to their hosting service and a WordPress website will be automatically generated for you within minutes.
(2) Next, you’ll need to identify your product source and there are a few ways to do this;
- You could design and sell your own products.
(Pros – Build your own branding, Cons – Takes a while to get consumer recognition)
- You could buy from a wholesaler and sell in an online store.
(Pros – Potential of high-profit-margin, Cons – Have to deal with the complicated process of drop shipping)
- Work with reputable brands through affiliate programs.
(Pros – Low startup cost, Cons – Not all merchants will approve of your application)
However, of all three methods, I highly recommend that you start with affiliate marketing because it’s the easiest online business model to adopt. Even if you get rejected for one application, there are hundreds more that can offer better opportunities.
Here’s a list of baby products affiliate programs (and their commission payouts) that I’ve researched for you.
- Hanna Andersson – 3% (baby clothes)
- Chicco – 3% (gear, apparels)
- Magic Beans – 5% (gears, toys)
- Burt Bees – 5% (baby care)
- Diaper Dude – 5% (diaper bags) – I really like this one! 🙂
- Stride Rite – 7% (baby shoes)
- Gymboree – 8% (clothings)
- Kushies – 8% (clothing, nursery, gears)
- Naturepedic – 9% (organic baby beddings)
- Orbit Baby – 10% (strollers, car seat)
- Noodle and Boo – 10% (baby care)
- Umishoes – 10% (baby shoes)
If you have a brand that you personally like, but they don’t have an affiliate program yet, write to them and see if you guys can work out a mutual business agreement. There’s certainly no harm trying.
(3) Now that you have some idea about what you are going to sell, it’s time to build traffic to your site with good quality content. In other words, articles or blogs. But before that, we’ll need to do some keyword research using Jaaxy.
One of the rules in choosing keywords is that you don’t go for something that’s too general because you’ll be facing a lot of competitions. For example, the term “baby product” has more 399 competing websites. You would take forever to outrank that.
Did I mention earlier that a specific niche could translate into longer keywords? When you think about a targeted audience, your keywords would become more descriptive. The advantage of this is that you’ll be faced with less competition and hence, people will be able to find your site better online. The term “organic beddings for babies” is a good example of a long keyphrase that only has 30 competing websites.
Here are additional 13 low-competition keywords that can help you produce some good quality content, depending on what type of niche you are in.
- top educational baby toys
- non-slip baby bath mats
- custom baby car seat covers
- diaper rash yeast infection treatment
- best way to sterilize baby bottles
- portable baby travel bed
- baby shower gift baskets for girl
- laundry detergent for sensitive baby skin
- how to decorate a baby girl’s room
- travel potty seats for toddlers
- best breast pumps for working moms
- baby gates for stairs with metal railings
- backpack diaper bag for dad
So, what do all these keywords have to do with the success of your online business? Simple. The better your articles ranked on the search engine, your site would get more visibility, traffic and most importantly, revenue.
(4) After publishing your articles, remember to share it with specific communities on various social networks, related forums and reach out to other bloggers who are in the same niche as you. Meanwhile, encourage readers to leave comments on your blog as this creates a good user experience and adds to the overall quality of your site.
(5) When you have more online traffic that is converting, you could venture into other entrepreneurial ideas such as eBook promotions, YouTube video tutorials and paid ads to expand the size of your audience.
The Outlook Of The Baby Industry
By now, you have probably figured out that baby products are hot items in the market. Well, considering the fact that there are more than 4 million babies born each year in the US, that’s not a surprising trend.
In fact, it’s estimated that by 2018, there will be more than 6,000 companies joining the eCommerce platform to promote their products. Therefore, they will certainly need people like you to help with their product promotion.
What I’ve just outlined in this post will prepare you for this much-required skill and if you rinse and repeat the techniques, you could very much build your own business selling baby products online full time.
Are you excited about what this industry could bring? Then join me at my recommended training platform to learn more about getting started. Hope to talk to you soon.
Do you have any thoughts or questions about this awesome niche? Feel free to leave them in the space below and I’ll get back to you.