Today, we are going to look into yet another website building service that goes by a very cute name. If you are a business owner based in the UK or have been doing online marketing for a while, you’ve probably heard of them. In this Moonfruit website builder review, we are going to see how things are set up behind the scene and find out if this is the right solution for growing your online presence.
How Does It Work?
Moonfruit is a what-you-see-is-what-you-get (WYSIWYG) type of builder. The layout is pretty much preset and all you need to do is just to add the visual elements and content using a few simple clicks. There are four types of plans available and their pricing details are as follows;
- Lite – $9/month
- Standard – $12/month
- Plus – $20/month
- Max – $35/month
For the annual subscription, you are entitled to 25% off and a free domain. Now, let’s see what are the advantages of using this website builder.
1) Like the others, the software is generally simple and easy to understand. With good intuition, you can create a website without having to learn any codes. This is great for people who are totally new to this set of skill.
2) All the plans come with an online store so this is definitely great for small business owners that have a retail set up. Besides that, I am happy to see that they have a blog section and it’s good to know that the company consider the importance of blogging in the business world since web content is what really drives traffic to one’s site. On top of that, there are also no Moonfruit ads to overlap with your brand logo so the site will appear more professional.
3) Each product listing (as well as blog posts) has its own meta tags, specifically called meta-title and meta description. This is important for search engine to identify and display your product when someone is searching for something similar online. It also helps your store to stand out amid a crowded marketplace.
4) In terms of pricing, the Standard package which costs about $9 to $12/month is quite affordable for a small sized business. This takes away the burden of having to hire professionals to set thing up for you.
5) Other features that I find convenient is the in-house domain which helps to quickly link a site and membership sites which is great for growing your customer base. Also, I like to see that they offer customer support for all four plans and not just the higher paying ones.
But as I was testing out, I found a few problems that need to be mentioned.
1) Despite the intuitiveness, the Moonfruit user dashboard is not navigational-friendly. You get new windows popping out at different times and it could get very annoying when trying to return to the previous screen. This made me very clueless.
2) The other technical hiccup that I experience is that the editor is slow to load whenever I make any changes or save something. It took so long that I had to reload the browser and start everything all over again.
3) I am a blogger so having my content organized is a priority. However, the blog editor is not the easiest to use. There’s no clear command for adding videos or adjust image placements to compliment your content. There are also several editing layers to the blog that makes the whole writing process quite confusing.
4) Apparently, at this point of writing, the mobile responsiveness is currently in beta testing, which means, some features will be limited until their system is fully developed. As of when, we don’t really know. That seems a bit lag, considering the huge number of website templates out there that are ALREADY responsive from the very start.
5) Last but not least, the knowledge base is very brief. They don’t offer information about backups, how to export your website if you decide to change hosting company and most importantly, how to get traffic to your site.
At the end of the day, you’d be left with a site that you don’t know how to optimize and generate profit from.
So, If Moonfruit Worthy of Your Time?
For me, this software is just ‘okay’ – good for testing out and feel what a basic business website should be like, but not that great when you use it for a long term. In regard to that, I would always recommend using WordPress as the publishing platform.
Not only does the blogging feature rocks, it can also be converted to a very powerful eCommerce site by using the latest plugins and themes. Best of all, there’s a special SEO plugin to help your business get noticed by the search engines as well as the online audience. In other words, WordPress will give you more exposure.
There might be a little learning curve involved – after all, it’s not an intuitive builder – but that can be overcome when you have a sound training on the basics of online marketing AND keyword research. I created my first WordPress website using the tools and resources from Wealthy Affiliate and I think that will benefit your online business too.
I do hope that this Moonfruit website builder review has given some insights on what to expect with simple solutions. If you need any help getting started with an online business, do check out my recommended hosting and training platform or leave your questions below and I’ll get back to you as soon.
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