Many of you who write content regularly should be familiar with the Long Tail Pro (LTP) keyword tool. It’s been around for a long time and recently has a new branding facelift. In today’s review, we’ll take a deeper look at its feature, what it can deliver and whether you should use it or not.
Who Is Behind LTP?
LTP was created by Spencer Haws from NichePursuits in 2011. He’s an online entrepreneur who wears many hats – as an Amazon seller, website flipper and niche marketer, just to name a few. So he’s a pretty legit guy whose products have earned an endorsement from big names in the internet marketing industry like Pat Flynn and Darren Rowse.
Who Is It Meant For?
The main purpose of this tool is to create niche related content using descriptive and less competitive keywords (hence the name long-tail) so that the page can rank and monetize over a long period of time. Hence, it is designed for anyone who wants to capture sustainable online traffic to their sites such as affiliate marketers, eCommerce sellers, small business owners as well as PPC marketers.
Main Key Features
Some time ago, LTP was a software that needs to be downloaded in order to run. That’s not the case anymore. With the current version, you can basically operate the tool from a PC or mobile, as long as there’s internet access.
The tool serves four functions.
1 – Keyword Research – It brainstorms for new long-tail keywords using seed keywords (Related Keywords) and keywords drawn from a competitor’s page. That means, it will mix and match those keywords and display the ones that are most relevant.
If you already have a list ready to go, up to 200 keywords can be manually entered to retrieve metrics on their search volume and difficulty (Average Keyword Competitiveness). For advertising and PPC, you’ll also get indications of CPC and Adwords Competition.
2 – Rank Tracker – Want to know how a page is faring after publishing? The rank tracker feature will check on the progress based on certain keywords (you have up to 200 for this). It will show which search engines have been indexed, the region where the page is most visible and an estimate of the ranking position.
3 – Backlink Analysis – Web page ranking based on backlinks has changed over the years and what matters most now is to link to quality sites in a contextual manner. In case you want to check on the domains that are linking to a particular page, this feature can be somewhat useful.
4 – SERP Analysis – This feature basically analyzes competitors’ performance for a particular keyword in which you can visit the top 10 pages to see how they fare in terms of content quality, number of backlinks and internal links, just to name a few. It also indicates the age of a page, hence a mature site is more established and harder to outrank.
In terms of pricing, LTP is a subscription-based keyword tool. When it was a software version, it used to be a one-off payment that offers lifetime access. Now, it comes with monthly and annual plans that are divided into 3 categories (Starter, Pro, and Agency) to suit the different load of usage in terms of keyword research, rank tracking and the number of admin logins.
Monthly plans range between $37 to $147 per month while the annual plans could go up to $297 to $1177 per year. All plans come with 10-day money-back guarantee, but there’s also a 7-day free trial if you decide to start with an annual plan.
Here’s a breakdown of what’s included in each package under the annual subscriptions.
It’s also worth mentioning that in every annual plan, Spencer has included a free keyword tutorial course called Long Tail University. It comprises ten lessons and several webinars that will walk you through keyword intent, on-page SEO and all the way to the keyword tracking process. On its own, the course would have cost you $397.
With that said and done, let’s see what are the perks of using LTP as a keyword tool.
1 – Grouping keywords in an organized manner is a good practice to keep your content ideas in order. It helps to plan your writing tasks for weeks and months to come so it’s extremely helpful if you are managing several topics or multiple niche blogs at the same time. Inside LTP, keywords can be grouped into ‘Project’ so it’s convenient to view or retrieve your list when necessary.
2 – One of the most important metrics is called keyword competition and I like the fact that the values automatically display on its own instead of having to click on each individual line. They load pretty fast too so it saves a lot of time.
3 – LTP is flexible in a way that it can be used to discover keywords for SEO as well as paid traffic. All plans come with this feature so every (new) user will have at least a tool in hand when they want to get into PPC marketing. For those who just want to focus on organic traffic, the column can be customized to reflect metrics that matter to them.
4 – If you want to research for geo-targeted keywords, you just need to change the language and the country settings. This feature is great for those involved in local businesses and marketing.
5 – Not all generated keywords will come with the ideal values that we want. For SEO keyword competitiveness, LTP suggests less than 30 so you can actually use the filter feature to set the values you want to see. The same thing can be done for other metrics like search volume, CPC bids or advertiser competition.
6 – When it comes to competition analysis, LTP provides up to 12 metrics for you to methodically examine the top 10 pages. If you like to scrutinize the number of backlinks, internal links as well as the maturity of a site, this feature can offer pretty good insights.
7 – The tool comes with 14 free video tutorials (not to be confused with Long Tail University course) on how to search for long-tail keywords and steps to implement them in your content. If you are totally new to keyword research, it will serve as a good introductory training on the subject matter.
8 – When I first started blogging, I got to know about LTP through the Clickbank marketplace. That means one can leverage from their affiliate program to earn additional income through their sites. This product will be most appropriate for people in the blogosphere and the content creation niche.
Since April 2017, the company has joined the ShareASale network as a merchant and they are offering 30% commission per sale. Unlike Clickbank where hoplinks can be applied for immediate promotion, approval is required in this network before you can market as their affiliates.
9 – Lastly, I have to give kudos to their prompt customer support via live chat and email. When I ran into some payment issue, they were quick to respond and the issue was resolved within minutes.
For a keyword tool that is almost wholesome, it’s hard to find any negativity to talk about. However, there are a few minor setbacks that I still want to point out.
1 – By default, the keyword results will be stacked onto one another after each research. For example, 50 different suggestions from keyword A and keyword B (and so on) will merge into a long list of 100 over keywords. Since it doesn’t open on a new display, it makes examining a bit more exhaustive. This isn’t such a big deal as you can always delete the first display before moving on to the next research process, but it’s just another extra step that you need to take.
2 – If you are looking for domain suggestion and availability, you’ll not find it within LTP for sure. This feature is mostly needed for people who are interested in buying and selling domains or wanting to discover a profitable niche.
3 – The rank tracker feature is a bit slow in the sense that it doesn’t show you the result immediately. LTP could take up to about 24 hours to show the performance of my web pages, while the keyword tool that I frequently use is almost always instantaneous.
Is Long Tail Pro Worth It?
Overall, LTP is a decent keyword tool. It’s created by someone who has experience in this field, the interface is easy to use and it caters to users from different backgrounds and budgets. The latest version has shown quite an improvement from the old one and I am sure that it will continue to evolve for the better in the future.
In any case, if you are on a shoestring budget or still looking to explore other online opportunities, this robust platform has a free basic keyword tool, website hosting, and marketing training – all for the price of one – to help you get started. Do check it out and if you have other questions or comments, just leave them in the space below.