Getting married is a big deal for many people and so is organizing the event. For some, it can be a tedious task, but by learning how to set up a wedding website, the entire process can be more streamlined and manageable. In fact, with a bit of creative thinking, you could even cash in with your experience.
Curious to know what this is all about? Let me explain.
Personal Wedding Website
The general idea of a personal wedding website is to serve as a planning tool for the couples and an information hub for the guests. It doesn’t take a lot of technical skills and if you are comfortable using a computer, you will most likely enjoy the experience of creating one too.
Among the features that you’ll benefit from are;
- Organize a wedding registry by linking to the retail stores that provide such services.
- Create an RSVP page to keep track of the guest’s attendance.
- Send up-to-date direction of the event venue.
- Showcase photos and videos that are taken from pre to post wedding.
- Integrate a virtual guestbook while saving time and money.
Cool uh? The best part is, most of these features are available right out of the box, making it much more easier to get the website up and running. Here are a few companies that provide this service.
- The Knot – Free to use
- With Joy – Free
- Zola – Free
- Wedding Wire – Free
- Minted – Free and Premium ($20 for a one time fee)
- eWedding – Free and Paid ($9 per month)
- Appy Couple – Premium only (for $49 and $149)
The Pros – As you can see, most of them are free to use and that basically means free web hosting. The template designs are usually gorgeous looking on both desktop and mobile viewing. You may also get unlimited gallery storage and have the website password protected for privacy purposes.
The Cons – However, the free features would mean that the site is hosted with a subdomain which can be quite lengthy for guests to remember like janeandjohndoe.ourwedding.com. Other than keeping (digital) memories, the website actually serves very little purpose after the event is over.
A Wedding Blog
Unlike the previous format, a blog is a tool that generates information for users and it is rapidly becoming a marketing strategy for many businesses that seek to penetrate the online market. This is no exception in the wedding industry too, if you look into the following facts;
- 2.5 million people get married in the US each year.
- There are over 300,000 active vendors in the wedding market
- More women (and men) research online for inspiring ideas and use apps to plan for their weddings, especially Millennials.
- Major bridal magazines have gone online to serve their readers with up-to-date content.
That means, content play an important role here for customers to find vendors online. If you have your own products or services, then creating a local business website is a must. If you are someone who is interested in all things wedding, you can become an affiliate and promote other companies through a wedding blog.
Blogging is a great way to share ideas on a variety of subjects and for your effort, companies are willing to pay a small commission for every customer referrals. Running a full time business through this income model is not impossible if you do it for the long term.
The whole idea is to monetize from what people are interested in knowing AND purchasing online so it’s important to analyze the market demands, and then match them with products/services that consumers will like.
To get started, you’ll need a domain name that best reflects your niche. I prefer to use one that ends with a .com because it is easier to remember and fairly affordable to renew on an annual basis. The next step is to connect it to a publishing platform and my top pick would always be self-hosted WordPress because their features are more flexible and diverse.
Just like personal websites, there are many free themes that can be used for a wedding blog. Premium wedding themes usually cost about $50 – $100 and it is something that you can switch to when your blog becomes more developed. The important thing to do first is to install an SEO plugin so that the search engines can recognize what your site is all about.
Once that’s all set, we can now look for topics to write about and different affiliate programs to join.
Finding Content Opportunity
When people go online to search for something, they would use specific terms and from a marketing perspective, these are keywords that businesses can leverage from to drive customers to their sites. With the help of Google, I hunt down a few keywords just to show the kind of opportunities that are available to you as an affiliate.
One of the most popular items on a wedding to-do list is bridal clothings and people can spend weeks to months, searching for the right piece. Clearly, the internet is a great source of inspiration that has also led to many searches like these ones;
The good news is, wedding dresses can now be purchased online and while some might be hesitant, the trend is certainly picking up. So if you think you have a fair bit of knowledge in this department, do consider joining the following affiliate programs.
- BHLDN – 3% in sales commission within 14 days cookie. Has a good network earnings of ⅘ on the Commission Junction network.
- The Dessy Group – 15% commission within 365 days cookie. Currently the top 500 merchants on the ShareASale affiliate network.
- Coco Melody – 10% commission within 90 days cookie. Sign up via ShareASale.
- Kiyonna Clothing – 8% per sale within 60 days cookie. Via ShareASale.
- Dorris Wedding – 10%-12% per sale within 90 days cookie.
- Eric Dress – 10% per sale within 60 days cookie.
- Azazie – Earn 10% per sale within 90 days cookie.
- Kennedy Blue – Earn 5% per sale within 90 days cookie.
With that said, a wedding would never be complete without decorations and gifts so these are also the things that people often browse online. Here are some keywords that are already trending.
So, if you like crafts and designs, these companies may be interesting to work with.
- My Wedding Favors – 12% in commission within 90 days cookie.
- Shutterfly affiliate program – 25-10% per sale. Sign up via Pepper Jam network.
- Wedding Star – 20% in commission within 60 days cookie. Direct sign up through merchant site.
- Evermine – 15% per sale within 60 days cookie. Currently the top 200 merchant on ShareASale.
- For Your Party – 10% in commission within 90 days cookie. One of the top 500 merchant on ShareASale.
- Beau Coup – 10% per sale within 90 days cookie.
- Robes By Silk And More – 10% in commission within 30 days cookie.
- Paper lantern store – 7.5% per sale within 30 days cookie.
- Fiftyflowers – 10% in commission within 90 days cookie.
- Amazon Associate Program – Earn between 1%-10% within 24 hour cookie window.
On the other spectrum, there’s an increasing demand for wedding services such as reception venue and honeymoon packages. Take a look at what I found from Google.
This type of service review is interesting to write about, especially if you are a wedding professional, because the experience is something that most people can relate to. Plus, they usually sell at a higher price range and this could also mean bigger commission sharing for you.
- Little Chapel – 15-25% per referral and up to 12% for other wedding add-ons.
- Honeymoon wishes – 20% per referral. Direct sign up through the merchant site.
- Sandals Resorts – 4% per sale. Sign up via Affilinet (all-inclusive holiday company, offering luxury Caribbean holiday packages for couples, honeymoons and even wedding destinations across 15 resorts around the world)
- HoneyFund – 3.5% per sale
What’s Your Wedding Website Idea?
Now that you know the differences, it’s time to take a pick. Do you want a personal wedding site or an income generating blog? If you plan to go for the first, then choose a free website builder from the list above. If this article has somewhat ignite the entrepreneur in you, then I highly recommend that you check out my online training platform to learn more about making money from a wedding blog.
I hope you’ve found this piece of information helpful and inspiring. Let me know your thoughts and questions in the comment section below. It would be great to get some discussion going.