Whether it is for a personal project or to kickstart an online business, one can certainly benefit from learning how to make a logo online because it’s convenient and wouldn’t cost as much as hiring a professional service. Most software have some kind of templates to get things started so let’s walk through some designing criteria and see what type of programs are available before we transfer the final piece to your WordPress website.
Criteria for a Good Logo Design
Since most of us don’t have a designing background, it’s good to follow some guidelines as to what constitutes an ideal logo for branding.
- First and foremost, a logo should look SIMPLE in terms of graphic and art. Using two to three shades of colors should be sufficient to make it look presentable without over complications.
- The design should also be MEMORABLE in a way that people can relate to visually and UNIQUE from other brands within the same niche.
- Most importantly, the overall impression of the logo should be RELEVANT to your business goals and the audience that you are engaging with.
Moving on, there are four different design frameworks that you can choose to construct a logo using the elements that have just been described above. They are;
- Wordmark – This design uses the entire wording in a brand to display as a logo, for example, Disney.
- Lettermark – This design uses only the initials of a brand, such as the case of IBM.
- Brandmark – This design is what most of us can relate to – a brand in the form of a graphic image – like the company, Apple.
- Iconic – This design uses a combination of words and graphics to represent a brand, such as Dunkin Donuts.
But before we go into the designing process, let’s see what is the basic requirement of a WordPress logo.
WordPress has more than 2,000 free themes that can be used for a variety of online ideas and each has its own layout structure; some are more customizable, some are not. When it comes to using a logo, you want to choose a theme that can accommodate this. To search for this feature in a particular theme, go to Appearance ⇒ Customize at your WordPress dashboard and look for a tab that says ‘Site Identity’.
This is usually the section that is related to a website branding and you want to make sure that it allows you to upload a logo. If it doesn’t have the ‘Logo’ section, that means you are only limited to using a site title and a tagline – no graphic design whatsoever.
Once you’ve identified a theme that allows this feature, click on ‘Select Logo’ and a new window would pop up to suggest the image size and the dimensions. While most file size allows up to 32MB, the dimension specificity is bound to be different from theme to theme. For example, a 240 x 240 pixels will produce a square shape logo and a 290 x 70 pixels will give you a rectangular size.
The importance of understanding this is that you don’t want to dive right into designing only to find out later that the logo doesn’t fit into the WordPress theme that you want to use.
Another dimension to pay attention to is the Site Icon, which can also be found under the Site Identity tab. This image is basically the Favicon that appears on the tab browser whenever someone visits your site. Most WordPress themes uses 512 x 512 pixels, so you may also want to create an icon resembling your logo for this particular measurement.
Alright, enough with all the theories – let’s see how we can actually create a logo from scratch using some interesting software.
Free Designing Tool – Canva
Canva is a tool that I often use for creating graphics on my website. It’s multi-functional and you can actually get a lot of work done for free. They have a lot of marketing material templates and if you are looking to create a square logo, the default size available is 500 x 500 pixels.
When you are on the logo editor, there is a ton of free layouts to be found on the left-hand panel. Simply select one that you like and that design will be automatically transferred to the white canvas editor on the right.
As you can see in the example above, I’ve selected an iconic design (the combination of words and graphics) and even tweaked the elements (color, font, size) to make it different from the original piece. Once you are happy with the final result, download the logo and save it in PNG format.
Since this measurement is already the same as the one we want to create a site icon, I proceed to remove the wording elements and just retained the graphic. I have also enlarged the graphic size a bit so that it filled up the extra space and this is how our favicon looks like.
Both of these logos are now ready to be uploaded to your WordPress theme. If you are looking to create a rectangular logo instead, you could use the custom dimension feature on Canva. Simply go to Select a Design ⇒ Use Custom Dimensions and enter the pixel measurements that you want.
However, when using this feature, you wouldn’t have access to the free layouts like the one you get on the logo editor, but don’t worry. There are plenty of designing elements (frames, shapes, icons) that you can use on the left-hand panel so learn to be creative and come up with something unique for your brand.
If you like to know more about using Canva, please check out this video class from my recommended training platform.
Paid Designing Tool – Logojoy
While free designing tools are great, sometimes they may not have the originality that you want. In such cases, you could consider using paid designing tools instead and one such software is called Logojoy.
Logojoy uses an artificial intelligence program to create a logo that is tailored to your desired color, style and layouts. It also allows specific symbols to be used for better representation of your brand. Using these combinations, the program will come up with several logo choices for you to select from.
If you are happy with the design and only wanted a single file, you can purchase the soft copy for $20. This dimension gives you a 1000 x 1000 PNG logo, which can be edited to whatever size you want to fit into your WordPress theme. If you want higher resolutions files, social media materials, and professional support, then the premium (at $65) or the enterprise (at $195) would be a better choice.
For starters, I think the basic package is really more than sufficient and if you know how to do simple editing, that could save you a lot of money.
What Is Your Logo Inspiration?
Creating your own logo is one of the most exciting parts of turning an online idea into a reality, so I do hope that this quick tutorial has benefited you in some ways. Have fun with the process and visualize how you can use a brand to transform your goals into something successful for the long term.
While we are on the topic, would you like to learn more about starting your own online business? Have a look at what Wealthy Affiliate has to offer and do get in touch with me if you need any help. Hope to hear from you soon.
Questions – What challenges do you face when creating your own logo and what type of software works for you? Please leave your thoughts and comments in the space below so that we can interact.