It may not have been possible a few years ago, but with more health companies utilizing the internet to expand their business, there are now ways to make more money as a physical therapist. Improving one’s quality of life is no longer confined to the four walls of a hospital or a rehab center. With the online space, you can potentially reach out to new patients and I am here to show you exactly how.
Why Go Online
Let’s start with something that’s most familiar to you which is the niche itself.
1 – Physical rehab is a $30 billion dollar industry that has a huge demand and this is largely influenced by what you see on a daily basis – the increasing number of aging population, sports injuries, heart and neurological diseases – and so on.
While the primary treatment comes from professionals, most patients will also require accessories and devices on a daily basis to assist in their recovery and maintenance outside of these facilities. With that comes a wide range of products that can be acquired online and some, you’ve probably used before too.
From the chart, it’s clear that the market size is getting bigger every year and your valuable knowledge on these products is something to leverage from.
2 – Besides that, it’s a well-known fact that many professionals in the healthcare industry work for long hours and are pretty burned out by the end of the day. That need not be the case all the time. If you can channel some of the effort into the online space, you can still perform the job with less physical straining.
3 – However, perhaps what is most resonating is the state of your financial situation. With burdensome student loans, high cost of living and low-to-average wages, working in this profession is probably becoming a constant struggle. This realization makes it even more crucial for you to seek additional income streams and fortunately for your niche, the opportunities are abundant online.
Enter Affiliate Marketing
Notice that I haven’t mentioned anything about selling here and that’s because with the affiliate income model, you don’t need any big investment like building a center or purchasing equipment. Instead, your main ‘job’ is to guide online audience, with your professional knowledge, to products that can improve their condition via companies that supply them.
Through the referral process, you get to earn sales commissions whenever someone buys something online. And you can keep doing so for the same or multiple products over again for a long period of time. It’s basically like running an online business, except that you are cashing in from preexisting brands that are already in the market.
First Step to Getting Started
You do however need one thing to get started, which is a blog because it acts as an interface to communicate and engage with potential audience within the niche. The process is very simple and it works like this;
1 – Find a domain name (a name that you would call the blog) that is relevant to what you want to talk about. Make it end with any of these three extensions – .com, .org, .net – because it is easier to remember. A typical domain fee that comes with privacy protection and technical support should cost around $15 (or less).
2 – Next, connect the domain to a hosting provider that supports WordPress. If you haven’t used this platform before, SiteRubix has a free access for you to check out. Once familiar with the back office, simply follow their one-click installation to set up your first blog, which should go live within minutes.
Creating Content For Your Blog
Now, you are probably wondering, how on earth will people discover your blog online? Well, the strategy lies in understanding what the audience is actively searching and using that as your blog topics.
Just like you and I, patients use Google every day to look for information and products to help with their purchasing decisions. These phrases are actually reflected within the Google search bar and they vary in ideas every time you enter or add a new word.
This is not to say that they are the best topics to write about, but it will surely give an idea on how big a scope you can cover within the niche. With more relevant topics, your blog will have more chances to rank higher on the search engines.
Besides popular phrases, you can also look at trends for guidance and a good tool for that is Google Trends. I use this all the time for my niche research online and it always provides me with new exciting data to explore. Unlike the search bar, Google Trends is best used to analyze broad phrases, comprising of 1 to 3 words.
As you can see, the pattern for ‘lower back pain’ has a steady increase in search volume over the course of 5 years. Hence, this is a very popular topic to discuss online and even linking to products that can be a solution to the problem.
The ultimate strategy to select good content to write about is to do a proper keyword research by analyzing the number of searches versus competition for a particular keyphrase. For this, you’ll need a reliable keyword tool like Jaaxy that is easy to use and interpret.
For a new blog like yours, you want to be targeting keywords that are moderately high in searches (AVG > 100) and low in the number of competing websites (QSR < 100). The following phrase, for example, is a good keyword to use because 1/ it fits the criteria of our metrics and 2/ it encompasses the popular phrase and trend that I just showed earlier.
Repeat this online niche research process a few times using different ideas, until you come up with 10 to 20 targeted topics or so. That should give your blog a substantial amount of content to get started and generate traffic for the first few months. Once you’ve reached a steady stream of visitors, then it’s time to get into affiliate programs, write good product reviews and monetize from your content.
Physiotherapy Affiliate Programs
Online stores that sell physiotherapy products aren’t hard to find. You just need to enter the type of product, brand and a country location, and the search engines will often yield a few results to choose from.
In the list below, I’ve shortlisted some of the more popular companies that deliver within the US.
1 – Amazon
As you know, Amazon is a giant marketplace that isn’t niche specific, but they still offer a huge variety of items for rehab therapy. Among the advantages of affiliating with the company is that it’s a well-known retailer and when customers buy other products in the same transaction, you’ll get commissions too. However, at about 4.5%, their percentage isn’t always the highest and the cookie duration only lasted for 24 hours.
Nevertheless, it’s still a popular choice among new bloggers and to apply, you need to sign up with the Amazon associate program. The approval rate is quite high if you’ve all the information in order.
2 – iReliev
Pain is a huge deterrent to everyday’s mobility and if you can offer the audience a relief solution without using drugs, you should consider recommending the electrotherapy devices by iReliev. They are affordable, consumer friendly and FDA certified. Backed by hundreds of positive customer reviews, the affiliate program offers a lucrative 15% commission with a lifetime cookie.
To apply for the program, you need to sign up directly through the official site.
Another high-end product that’s trending in the niche is memory foam mattresses that provide not only comfort, but posture support during sleep. Nectar Sleep is one such company that has produced good quality and affordable mattresses to order online and your audience will love this brand because it comes with a unique 365-night trial which none of the competitors are currently offering.
Their affiliate conversion is quite impressive at $50 per sale and you can find out more by applying through the ShareASale network.
4 – Mosaic Weighted Blankets
Many patients that seek for physiotherapy also suffer from sleep deprivation and a good solution to help them combat the problem is a technology called weighted blanket. The Mosaic company is an expert in this field and they offer a variety of blankets that are proudly manufactured in the US.
The affiliate commission is 10% on items over $100 and you can sign up directly through their official site.
Grow Your Career Online
If you’ve always wanted to know how to make more money as a physical therapist, bringing your career to the online space will not be disappointing. As I’ve clearly pointed out, the niche is already growing in popularity and there will always be new products coming into the market that can benefit from reviews by professionals like you.
A well established blog will not only provide helpful information to the patients, but also generate long term income for yourself and THAT is something worthwhile to think about.
I hope this article has opened your mind to new ideas and if you like to learn more, please head over to my recommended training platform to create your first blog for free. I look forward to communicating with you from the inside.
Still have questions/comments about physiotherapy affiliate marketing? Just leave them in the space below and I’ll get back to you.
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