Let’s face it. Blogging can be exhausting, especially when it comes to creating new content on a regular basis. You want something fresh without boring your readers, but on a typical writing day, you can only come up with so many ideas. Well, I recently discovered a solution called Quora and in this article, I’m going to show how you can use it to find great keywords (thus, content ideas) for your blog.
What Is Quora?
Founded in 2009, Quora is a social Q & A platform that crowd source information from general users and field experts. You can ask almost anything on the site, get someone within that field to give a knowledgeable answer and vice versa.
Millions of users visit Quora every month and some of the popular topics for discussion are technology, startups and entrepreneurship.
How to Find Keywords for Blogging?
Like most social networks, you need to register for a user account in order to access the site. Once logged in, select a few topics that you are interested in following. Ideally, you want to get involved with the ones related to your blogging niche.
Then, list the topics that are within your knowledge or skills. In this example, I have selected blogging.
On the dashboard, you’ll see two important tabs; ‘Home’ and ‘Write’. ‘Home’ basically displays questions that are trending within the topics of your interest and ‘Write’ is the section where you offer your answers to other people’s questions.
Both of these threads are constantly updated and here’s where your research begin. Say, you are looking for keywords for a health niche and you found a few trending questions like these ones;
Straightaway, I was attracted to the first one (my mom is diabetic) so I grab that question and type it into the Jaaxy keyword research tool. Now, when it comes to choosing the right keywords, make sure you pick one that can help your blog post get top ranking and good traffic over a long period of time.
To achieve this, the keywords need to meet these criteria;
- They should make human sense, as in people would talk like that in real life.
- They should be long-tail, as in descriptive and contain at least 3 (or more) phrases long.
- They should have low competition, as in very minimal websites are ranking for the exact keywords (the ideal metric for competition; QSR is less than 100)
Now, let’s have a look at Jaaxy’s result.
Right off the bat, I identified 3 more relevant (√) topic ideas;
- What do diabetics eat for breakfast (QSR = 9) > Original keyphrase
- Good diabetic breakfast (QSR = 29)
- Healthy diabetic breakfast (QSR = 78)
- Diabetic breakfast food list (QSR = 6)
These are all great keyphrases and they meet the criteria that I mentioned above. If you are blogging for this niche, which one would you choose?
Next example, let’s say you are writing product reviews for a food blog and saw these trending questions.
We know that there’s quite a number of Asian population in San Diego so this question really feels appropriate. However, when I checked with Jaaxy;
This particular keyphrase doesn’t get a lot of searches (<10) so this post might take a lot longer to get a decent traffic. In this case, it’s probably better to retarget our content idea to other relevant keyphrases that people are already searching online such as;
- Family restaurants in San Diego (QSR = 34)
- Barbecue restaurants in San Diego (QSR = 38)
- Fine restaurants in San Diego (QSR = 14)
So, that’s actually THREE different keyword ideas that should keep you busy writing for a week.
- Keep an open mind when researching for content ideas; what’s popular on Quora isn’t always a good keyword choice.
- Likewise, a question that may appear ‘silly’ can surprisingly get a lot of searches and low competitions with a keyword tool.
- When researching for a particular keyword, always look out for other relevant and high performing phrases in the Jaaxy keyword research tool. It’s okay to search for something and end up with another.
- Combine two questions together and see if you can get more interesting keywords with better result.
Meanwhile, help answer some questions that are within your expertise. This will generate new ideas and information for other users in Quora as well.
So, Is Quora Worthy of Your Time?
As mentioned before, Quora is a Q&A platform so there’s a lot to gain from the discussion area, especially information that you might not usually get directly from Google Search.
For example, if you look at the thread for “What do diabetics eat for breakfast?”, you will find some really good replies from people with experience in the topic such as dietitian, prediabetic patient, doctor and physiology instructor. Leverage this information and add them to your article.
Besides that, do you know that you can use Quora to drive some traffic to your site too? When you involved yourself regularly in answering other people’s questions, you can offer solutions by getting more people to read your blog.
Keyword Ideas Are Everywhere
Before Quora, I was trying to generate ideas from thin air and I always ended up having writer’s block. Now, I not only know how to find keywords for blogging, I am also able to tackle real-life questions that matter to my audience. This will help a great deal in keeping my blogs relevant and up to date with what’s trending in my niche. I hope you’ll find some value from this discussion platform as well.
If you want to learn more about refining your keyword research skills, check out my recommended training platform for resources to help you out.
Do you have any thoughts or questions pertaining to this topic? Feel free to leave them in the comment below and I’ll get back to you.