Putting your business on the internet is great for a variety of reasons and one of it is to reach out to a bigger audience. Depending on which niche you are involved with, getting noticed in a crowded marketplace can be virtually challenging especially if you are just starting up. So, how do you make yourself stand out from your competitors?
In this week’s article, I’ll show you 5 ways on how to establish your business brand online.
How to Establish Your Business Brand Online
(1) Start with a Good Name
Your business name, aka a domain name, is what people will mostly remember you for. So, don’t take this task lightly. When I first thought of starting my own online business, I was actually reading “Overcoming Time Poverty” by Bill Quain. The book gave me a lot to think about my future and what I can do with the time that I have now.
I really immersed myself into the concept and by the end of it, I was able to envision the kind of business that I want to build – in a few words. Even so, I had to mix and match these words when deciding on a domain name because most of the ones that I can think of are no longer available.
Here are a few ways you can come up with a business name, but keep in mind that each has its pros and cons when it comes to influencing online branding.
- Use the proprietor’s name; in other words, your name.
- Use the product name – what are you selling?
- Use the product concept. – what can your product do?
- Coin new words for the business – come up with a creative brand name.
- Use intentional words, such as keywords targeted domain.
# Helpful tip – What kind of name do you think is relevant and meaningful for your business?
(2) Invite with a Tagline
When I first heard of Adidas’s slogan “Impossible is Nothing”, I thought “Wow, that’s bold!”. Until today, it makes me want to challenge myself and reach for the sky. That’s what a powerful tagline can do; it influences people.
Most popular brands have slogans and although it’s not necessary to create one, it is very beneficial for branding. When people read an inviting tagline, it makes them want to know more about your business.
So, think about the powerful words that people can relate to when it comes to your business. What would you say to them in order to start a meaningful conversation? THAT will be your tagline.
# Helpful tip – What’s the objective of your online business?
(3) Attract with Visual
In today’s modern marketing, it’s only natural to have some sort of visual association to your business. At any given time, viewers are more likely to remember a business because of an attractive visual. So, if you are thinking of getting one, here’s what you can do;
Create a Logo
A logo is a graphic symbol that represents your business image. Keep the design simple and try to stay within 2 to 3 types of colors. If you have the skills and tools, give your creativity a go. Alternatively, you can also outsource the task to a designer on Fiverr for only $5.
Create an Image Header
Alternatively, you can also include an image header on the top part of your website, if your theme has that feature to do so. Placing a header will help to create more brand awareness whenever viewers navigate through your website.
Create a Favicon
A favicon is a tiny image that displays itself on the top left corner of a browser. (Look at your current browser tab. Did you see my cute little blue favicon?) By default, most new sites will have the default one that look like this;
As you can see, it doesn’t serve any branding purpose or benefit the user experience. Ideally, you want easy bookmarking for your business site and give your viewers a peace of mind that they have landed on the right page.
So, to come up with something original, you should create your own favicon either by 1) Designing it from scratch or 2) Use a graphic similar to your logo or banner.
There are plenty of free tools out there that can help you generate a new favicon that has a .ico extension file name. Using an FTP access, simply upload the file to your server and make sure it goes into the ‘httpdocs’, ‘httpsdocs’ and theme image directory (for certain themes).
Then, refresh your website and you should be able to see the customized favicon on the browser. There is also another method that uses WordPress plugins to upload favicons, but I prefer not to use it (unless I don’t have an FTP access) because it only adds more plugin loads to my site.
# Helpful tip – Use Canva to design your graphic image.
(4) Showcase Yourself
Behind every online business is a creator and that person is YOU. You’ll be surprised how many viewers actually want to know more about you instead of your brand. It’s not nosy; people are just generally curious about other people’s story especially when it comes to starting an online business.
So, how do you publicize yourself along with your brand?
Create a Gravatar
A Gravatar is a profile image of yourself that displays on WordPress comment, forums and social networks. It basically streamlines your look so that your online presence is always consistent and easy for people to remember. Without one, your profile could look like any of the images on the right.
To create your own gravatar, simply create an account on Gravatar using an active email address and upload a good-looking picture of yourself. The image is directly linked to that email so wherever the email is applied, your gravatar will always show up. It’s that simple.
Create an Author Biography
In most cases, a website would have an ‘About Me’ page in the primary navigation, but it’s also great to add a short author bio at the bottom of your blog. Whenever viewers reach to the end of the blog post, they will have the opportunity to learn more about you as the creator and explore the products or services that you have to offer.
There are a variety of author bio tools out there, but my favorite one is ‘Author Box Lite’. It is a free WordPress plugin (they also have a paid version) that is very easy to use. At your WordPress dashboard, make sure you fill out the details at Users > Your Profile as it will pull out the biography information along with your Gravatar for display.
Here’s how my author bio looks like;
# Helpful tip – If you are shy about putting your own image, you can always be creative by using drawing apps to make it more interesting.
(5) Go Social
Now that you have completed the ‘formal branding’ steps, it’s time to have some fun with social branding. Like anything social, you don’t want to be too serious at first impression. In other words, it doesn’t always have to be about business. You can break some rules and be yourself instead. Remember, it’s all about getting to know people.
For example, I love taking photographs and that’s my idea of time freedom. So if you notice my Google Plus page, it has nothing to do with my business banner, except for the blue hue. It has a little catchy slogan for my own personal motivation and if anyone finds that interesting, they can always connect with me socially.
A business relationship always starts with a common interest and then propagates into a brand. Take Pinterest for example; it’s all about everyone’s favorite things. So, find that human touch and you’ll attract more people to your online business.
# Helpful tip – What do you like to do apart from building your business?
Building Your Brand Consistently…
Can do more than just getting people to notice your business. It also conveys elements that build trust for your site and improve your overall page ranking. These techniques will bring positive impact as you grow your online business.
If you are interested to learn more, watch the webinar below by Jay from Wealthy Affiliate to see how you can implement them yourself.
Do you have any thoughts or questions about building your online brand? Leave them in the comment area below and I’ll get back to you.