One of the biggest components in SEO is blogging and we know that the internet loves fresh content daily. What’s even more interesting is that blog comments can also contribute to these contents and help build your affiliate business.
So, how do you do blog comments for SEO? Let’s find out more below.
First, What Are Comments?
People still get confused, but comments are not the same as feedback. Feedback is something related to the structure, designs, and layout of a website. A comment, on the other hand, is related to the content of the article.
With feedback, you can just skim through the site and offer a general impression, but with comments, you need to read the entire article and offer your opinion on the subject matter.
Even so, some ‘opinions’ can be rather plain like “Thank you for sharing this post.” While I do appreciate the fact that my articles are informative, as a blogger, I am more interested in the value of engagement.
So imagine how ecstatic I was when I came across this comment in my recent article about using PayPal for businesses ;
Peter, the blogger, offered not only his experience but also exhibits relevant knowledge of the subject matter. The comment is brilliant, in my opinion, and I am sure it will serve the knowledge of other readers as well.
Why do You Need to Have A Commenting Area?
Let’s put SEO aside and think for a minute why comments are important for your blog, from a business perspective. Potential customers come to your blog for information, hence when they get to read a lot of discussions, they can educate themselves about the topic.
If they have any concerns, they can leave a comment question on your site and you can point them to the right resources such a particular ‘How To-’ articles or a product review. Again, you are empowering the knowledge of your readers by offering them solutions to their problems.
But, what if they ask you something that you don’t know of? Well, I say that’s an opportunity for a new content idea. And what if they leave negative criticism on your blog? Then find a way to build some positive comments from it.
Now, from the SEO perspective, it works both ways.
When people leave useful comments on your site, it adds content to your preexisting article. So say, you have produced a 1000 word article; if you keep getting good comments, those will add to the quality of the content, boost the page ranking, and potentially get more social shares.
Meanwhile, when you point your readers to a resourceful page within your blog, you are creating more internal links that can boost the rankings of other pages too.
Now, when it’s your turn to leave useful comments on other people’s sites, you are building a good relationship with other bloggers. Engaging in a healthy discussion adds values to content and most bloggers generally appreciate that.
If you do this consistently, you’ll be seen as an expert in your niche and it makes people more receptive when you try to provide a backlink to your site, whether it is through your comments or guest blogging.
But isn’t that spamming? Well, not quite actually. Here’s Matt Cutts take on the subject.
How to Do Blog Comments for SEO?
When you are first starting as an affiliate marketer, it can be quite challenging to get comments for your blog, especially good ones. There are several platforms you can try, but most of the time, unless you are a super blogger, it’s really hard to get people’s attention.
However, SiteComments is different. Ever since I started using it in 2014, I have managed to get my blog posts viewed and shared many times. It has also provided me with prompt and good quality comments (such as Peter’s) right after I publish my articles.
When using SiteComments, you must offer quality comments to other people’s blogs first before requesting for your own. Since the platform is built for niche bloggers, there are a variety of topics that you can choose to participate in. Here are just some of my interests;
And here is the list of blogs that I’ve given comments to recently;
When it’s my turn to request for comments, I simply have to choose an article and list it in SiteComments. Within hours, I know I’ll always hear from someone on my blog.
- It’s okay to ‘not approve’ bad comments. If you feel it does not add any value, Google probably thinks the same too. In my recent attempt to improve on my website traffic, I deleted a lot of poor quality comments and the result was quite encouraging.
- Set your comments to the latest one first so that the readers will always get to read a fresh discussion.
- Always comment with a Gravatar so that people can become familiar with you as a person.
Engaging Comments = Good Quality Content = Good SEO
As you can see, the equation is quite simple. Offering and receiving comments for SEO is nothing more than creating an engaging discussion with your readers. The more everyone gets involved, the better the quality of your content becomes.
The other good thing about commenting is that it makes you a better thinker, a more proficient writer, and a more successful business owner too. So there’s a lot to gain and nothing to lose when it comes to blog commenting.
Are you interested to join a community that can help grow your affiliate business? Then check out my number #1 training site here.
Do you have any thoughts or questions about this topic? Please leave them in the comment area below and I’ll get back to you.