One of the most common barriers when it comes to starting an online business is not knowing what to create or to sell online. Every niche seems to be saturated with their own products; will there ever be a space for you? Well, fear not. With the help of Trend Hunter, finding new and cool product ideas for your business just got easier.
What Is Trend Hunter?
Trend Hunter is a community website that was created by Jeremy Gutsche in 2005 with the goal to help entrepreneurs discover new ideas and inspirations for growing their business. Based in Toronto, Canada, this innovative site has more than 60 million monthly views and engages with more than 100,000 so-called ‘hunters’ to bring you the latest trends on the planet.
Where Do You Start?
Trends are categorized into different niches and you’ll find them at the main navigation tab on the top panel of the website. Each category has its own subcategories which will be displayed on a drop down menu.
If you are looking for something more specific, you can always use the search bar on the right upper corner and type in your keywords/keyphrases. The front page of the website is constantly updated with the top 20 topics that are trending on that particular day, week or month. Each trend comes with a collection of images and a featured article.
At the bottom of each article, you’ll find a small column that looks something like this;
This is the quick stats for a particular trend and they offer some valuable information for you as a business owner.
- The Popularity Score – Higher numbers indicate more popular trends.
- Concept and Comparison Sets – Offers keywords/keyphrases ideas.
- Segments and Demographic – Indicating your targeted audience.
Using this information, now let’s brainstorm for some cool product ideas for your niche.
New and Cool Product Ideas At Trend Hunter
Brainstorm Case #1
I am going to start with a niche that I really love – food. So, if you are thinking of monetizing from a recipe blog, then this is for you. Sitting at position #11 this week, is “58 Chilli-Inspired Dishes”. That sounds yummy. Here’s the quick stats;
Right off the bat, I discovered an interesting keyphrase – homemade potato chips. I’ve always loved homemade food, but I wonder if the general population feels the same way. So I plug in the phrase into Google Trend and wow!
That’s one interesting upward trend we have there. So how do you leverage from this ‘hot’ keyphrase? You would find out what are people searching for online through keyword research and write a blog content based on that. I randomly thought of “Homemade BBQ Potato Chips Recipe” and here’s what Jaaxy, my favorite keyword tool reveals;
Only 11 competing websites (see the QSR column) for this keyphrase so this is definitely a great topic to write for a food blog.
Brainstorm Case #2
Another topic that’s trending this week is “Compact Connected Baby Carriers”. Although this is not my niche, I know a lot of parents struggle to find a good baby carrier. Here’s the stat from the article in Trend Hunter;
I use the more common term called “Baby Car Seat” to check out the popularity in Google Trend.
Again, another upward trend not to be missed. Even if you are not a baby car seat manufacturer, this term is still highly relevant if you are involved in baby products affiliate programs. By typing in “baby car seat affiliate programs” on Google Search, you’ll find a great list of business opportunities. Here’s a summary for you;
- Orbit Baby – 10% commission
- Magic Beans – 5% commission
- Baby Jogger – 5% commission
- Amazon Associates – 4% commission
Moving on, what type of keyphrase would be good to leverage traffic from this term? According to Jaaxy;
“Where to buy baby car seats” has only 16 competing websites. So, if you can write a good content helping parents to choose and buy this product online, you would earn from any of the affiliate commissions listed above.
Brainstorm Case #3
Next, I am going to check out a niche I know nothing about. Sitting at position #10 this month is “Space Saving Tiny Homes”. In the era where everyone yearns for abundance, I wonder if this trend is feasible. However, according to the stats below, it’s quite obvious that people are actually trading bigger houses for smaller ones.
So it’s not surprising to see this steep upward curve on Google Trend, either.
This time, I am going to use Google Search to find some relevant keywords. Using the Alphabet Soup Technique, I found 3 more keyphrases ideas.
And when I scroll all the way down to the end of the search result page, there are more keyword variants to be found.
I transferred all these keywords to Jaaxy and here are some interesting low-competition keyphrases that you can use if you are interested in teaching people how to build their own tiny homes.
- How to Build a Tiny Home (Competition = 54)
- Where Can I Build My Tiny House (Competition = 23)
- Tiny Houses Floor Plans (Competition = 47)
- Tiny House Building Supplies (Competition = 6)
- What Do I Need to Build a Tiny House (Competition = 3)
So, it’s official. A LOT of people do want to have their own tiny homes and with that many types of online searches, this is certainly a great niche for business opportunities.
So, Is Trend Hunter Worthy of Your Time?
In the past, I would spend a lot of time reading articles, searching for new and cool product ideas, but I always ended up with poor keywords selections. Now with the Trend Hunter quick stats, I was able to uncover 3 profitable niches in less than 30 minutes. Not only are my keyword choices more accurate, I am able to relate to my readers better by offering something that is trending and useful.
So if you are struggling to find a niche product or even looking for some inspirations to make your business more creative, Trend Hunter is certainly the resource that you want to use.
Need some help in brainstorming your niche? Check out this video training by Jay from Wealthy Affiliate for more ideas.