Everyone can write, right? But writing for a blog is slightly different from your typical English essay assignment. It involves organizing some ideas and visual skills in order to make your blog more appealing to the internet readers. Having blogged for a few months now, I have experimented with various techniques and think I might have found the right recipe on how to create a great blog post.
(1) Read and Identify Problems
Ideas do not derive from the vacuum. Even an ‘aha moment’ is connected to something. So start with a broad term in mind by reading other people’s blog relating to your niche. This method can help you gauge the popularity of the topic and generate some ideas as to what you can elaborate further.
Would you write an article which is similar to that blog? Probably not, because you could unintentionally copy most of the information there which then makes your blog a duplicate content. But if you scroll all the way down to the commenting area, you might find something interesting.
For example, this was a comment which I recently found on a travel photography blog that I frequent.
Doesn’t “trying to find a decent bulk image compressor” sounds like a concern that you can address in a new article (if you write about photography, that is)? Now, let’s grab that phrase to do some keyword research.
(2) Keyword Research
You have identified a reader who’s looking for something, but how many more are out there, searching for the same thing online? To find out, I reconstructed the phrase to “what is the best image compressor” and plug it into a keyword research tool called Jaaxy.
It turns out, 48 (estimated) online searches were made in one month, but only 1 (one!!!) existing webpage addresses that keyword. In other words, this phrase is super low in competition and if you write an article about that topic, I am pretty sure your blog post can quickly rank on the first page of the search result.
(3) Draft Your Points
Next, let the keywords ‘incubate’ in your thoughts for a minute. Take a few moments to digest the idea behind it and draw a mind-map on how you want to elaborate on this topic. Write down the ideas in point form, but don’t be too analytical about it. We are just warming up here.
This stage marks the originality of your post because it is the framework based on your own thoughts, even though the idea derives from others. Besides, if you are the author, your opinions deserve to be heard too, so there’s shouldn’t be any reservation about making your points stand out.
(4) Expand with Google
By now, your draft should have a title (the keywords) and a few important points (your opinions). If you think you have nothing to add to it anymore, no worries. Google is here to help. Perform a search for EVERY point listed and you are likely to come across some of these resources;
- Websites/blogs that provide reviews, techniques and solutions.
- News/publication/statistics that offer insightful and up-to-date information.
- Product knowledge to educate users.
- Images/videos/infographic/slide presentation that provides interesting media to be added to the written content.
Use these resources creatively to make your blog content more interesting and remember to bookmark these sites as you’ll be using them for references later.
(5) Start Writing
At this stage, your framework has completed. Now it’s time to do some focused writing. Write as if you are talking to someone and use common words as much as you can so that your sentences flow smoothly from one to another.
While you are connecting all your points, make sure that your post contains these elements for good readability;
- An introduction that highlights the main point of your article.
- Subheadings to keep your points organized.
- Small chunks of paragraph to break down your information.
- Creative media to add in between paragraphs to make reading more interesting.
- Bullet tabs when you want to present in points (like what I am doing now).
For the purpose of SEO and reader’s engagement, you may want to;
- Sprinkle your keywords (the one you got from Jaaxy) in the introduction.
- Include keywords in the ‘alt text’ of your images.
- Link a few anchor texts to your other posts to promote internal linking.
- Link one of two anchor texts to the references that you have bookmarked earlier to create external linking.
- End your article with a concise summary plus a call-to-action.
- Add humor lines to keep the reader’s engagement going.
- Avoid using (too many) sales pitch lines, confusing jargon or cliches.
- MOST IMPORTANTLY – Write as fast as your thoughts would allow you. Don’t spend too much time analyzing (you have done that with Google Search already) or finding that perfect sentence (perfection is overrated) otherwise you’ll only end up with writer’s block.
(6) Touching Up
Are you still with me? Good.
Your post is almost complete by now and you have achieved two important things; 1) Creating an original post and 2) Including useful resources pointing in and out of the article.
Now, you just need to touch up some loose ends.
- Proofread for grammar and spelling mistakes with free tools such as Ginger – even good old Microsoft Words will do.
- Read the article out loud so that it makes sense to you. If it doesn’t, tweak it.
- See if you can add variation to the title to make it more attractive. Check out this cool blog post title generator.
- Surely you want to hear feedback from your readers so remember to always enable commenting.
To summarize the whole thing, watch this 2 minute video from Volusion on how you can write a better blog post.
Be proud of your creation and share it with everyone online. Remember to check on your reader’s comment, social feedback and make an effort to keep the conversation going.
I hope this article has been beneficial to you. It does take a while to get into the routine of writing a great blog post, but as long as you keep practicing, you’ll eventually become good at it.
Do you want to know where I got all these helpful blogging tips? Follow the link below to check out my recommended blogging platform where I learn to start my online business from scratch. It is where great bloggers and exciting ideas come together.
How do you go about writing your blog post? Do you have any set of rules? We would like to hear from you.