Automation is a nice thing to have because it makes life easier. When it comes to ranking on Google however, I have my reservation. Those who can’t tolerate the time consuming process will most likely opt for solutions like SENUKE. But, does it actually work for SEO? Well, it might temporarily before all your effort is wasted. Here’s why.
SEnuke At a Glance
SEnuke is an SEO software, installed on your computer, that can accelerate your position on Google by enhancing certain ranking metrics on the site. Also known as SEnuke TNG, it’s basically a link building tool plus content generator that claims to help you dominate the search engines in the shortest amount of time.
The software is marketed through JVZoo, an affiliate network and that means, you’ve probably seen someone promoting this product (as an affiliate) before landing on my review.
This controversial program comes with two sets of prices – $97 for single license use (Pro) and $147 for three licenses (Enterprise) – with upsells and downsells in between. If you are willing to share your email, you can get a $20 discount off the Pro subscription for every month. The free trial link isn’t readily visible, but if you stay on the official sales page long enough to exit, you should be able to see the pop-up offer.
If you haven’t tried automated SEO before, this is a good opportunity to have a peek on what’s inside and how the mechanism work. This isn’t to encourage you to apply the program, instead why you should avoid using it altogether once you know what kind of harm it could do to your website.
Before getting into the details, you should know by now that search engines, primarily Google, have a set of guidelines called an algorithm that regulates what gets shown on the search results. The main objective for constructing these guidelines is to provide valuable and relevant content to the users at all times.
Two algorithms are extremely important in what we’ll be talking about in this review. The first is Google Panda, released in February 2011 with the aim to eliminate the following problems;
- Low quality and thin content – Pages that lack research and in-depth information.
- Duplicate content – Pages that bear resemblance in terms of content with other sites with very few variations.
- Content Farming – Aggregation of low-quality content gathered from other sites or short articles produced by cheap writers.
The second one called Google Penguin, is released in April 2012 to address two main issues;
- Link schemes – The acquisition of backlinks from low quality websites in the attempt to increase online popularity.
- Keyword stuffing – Repetitive usage of relevant keywords in a specific phrase or text
With these checkpoints in sight, now let’s see what type of fraudulent tactics SEnuke is trying to make you do with the aid of their software.
1 – Captcha Solver
I am pretty sure you’ve seen a Captcha before on some sites that require a specific action to be carried out. It’s basically a short test that verifies human vs non-human users, based on the theory that non-humans, such as bots, are most likely to fail the test, hence eliminating fake users.
In reality, this form of ‘security’ can be breached through a technique called ‘Brute Force’ and one of SEnuke features actually allows you to do just that. Here’s what it says in the user guide;
In the settings, it lets you set the number of attempts you want the Captcha solver to perform and even have a backup service to carry out the job when the primary one fails. Once you are able to break through, you can post numerous comments with links pointing back to your site, theoretically to boost your rankings. In doing so, guess what? You officially violated Google Penguin rule number #1 (see above).
2 – Proxy
A Proxy server is basically an intermediate computer between your home’s and the rest of the internet. By connecting through proxies, your home IP address is hidden and therefore, you could perform search queries, comment on blogs and forums, anonymously.
There are thousands of proxies for access within your SEnuke subscriptions, allowing backlinks to be created more rapidly.
Again, the sum of this action will not agree with the Penguin rule.
3 – Auto Generated Content
In order to be visible on the internet nowadays, a site needs to have a substantial amount of content for Google to pick up the keywords it intends to rank for. Without that, it’s almost impossible to compete with more established sites or even to get traffic from the internet.
When writing isn’t our strongest forte unfortunately, producing content on a consistent basis can be a challenging task. Most webmasters would outsource the job to professionals and those who don’t wish to pay for such services, may opt for a thing called auto generated content.
Inside SEnuke, you can literally scrape for articles on a particular topic from the web and then, recreate the content using spinning programs like WordAi. In fact, you can even spin up to 50 articles a day, publish them on your site, in hope to escalate traffic.
Imagine the cost you could save and completing a task within minutes, which would have otherwise require a week’s time or more. Tempting, right?
But before you get all excited, let me ask this – have you ever read a spun content before? I have and they DON’T read anything like humans. Even if they do, the application of words is awkward and unnatural and that’s expected because the content doesn’t come out of the mind of a human. It was copied and reprogrammed to satisfy the volume for publishing, instead of prioritizing the reader’s interests or concerns.
Besides the fact that you’ve just violated ALL the rules within Google Panda using such feature, you’ve also chosen to deceive the readers by offering auto generated content that serves very little values. In other words, you are simply dishing out crap that are likely to be uninteresting, disengaging or in the worst case scenario, resulting the visitors to click away from your link.
Will this have any positive impact on your SEO? Of course not.
4 – Crowd Search
Getting a lot of clicks on a link and spending time on that page is another factor that could potentially boost SERPs rankings because it gives Google the impression that your site is popular for a particular keyword. In real life, people who visit interesting sites are more likely to stay on the page longer or navigate to other links through that page.
Crowd searching is a tactic within SEnuke that mimics such actions through the use of programming instead of engaging with actual humans.
It’s almost the same as buying traffic except that, this fake traffic will only produce a certain number of ‘spikes’ within a day before the clicking patterns stopped. Consequently, the bounce rate will increases and causes loss of rankings in the long term. You can’t expect computers to be reading your page as intent as a human, can you?
So, Is SEnuke Worth Your Time?
Unless you are looking for spikes of traffic that don’t last or trying to sabotage your site, using softwares like SEnuke to manipulate rankings can be unrewarding and even dangerous. Google ain’t no puppet. When they find out about the unnatural inflated backlinks, the bulk of low-quality content and all the fake clicks, it’s just a matter of time before penalization takes place.
From there on, it’s almost impossible to revive your site and you may as well start all over again. The point is, all this automation of links, content and clicks are black hat techniques that are frowned upon by the search engines because they are fake, unethical and deceptive for online marketing. It produces no long term positive effects and that’s why Panda and Penguin were created to keep things in check on the internet, otherwise we’ll end having a lot of scammers and anonymous users.
At the end of the day, SEO is best achieved through natural links, natural content and the engagement of real humans. Yes, it takes time and painful effort, but for the sake of long term traffic acquisition and profit making, it’s worthwhile than investing on automatic software. You can never go wrong with the organic method and getting all the fundamentals right for the growth of your site will ensure its longevity on the internet, no matter how many times Google updates their algorithms.
Through this review, I hope you don’t have to put your site at risk and now know better about where to invest your precious time. To educate yourself with good SEO techniques or legitimate ways for making money online, feel free to pop by my recommended training platform and see how you can take your marketing skills to the next level.
If you have any experience with SEnuke or similar automation software, please share your thoughts in the comments below.