There are all kinds of blogs on the internet; cooking, traveling and etc, but how often do you see someone create a personal finance blog? Is it worth writing about money management tips? The truth of the matter is, there’s no better time than now to discuss about this topic.
Let me share with you why I think this is a popular niche to get involved with.
#1 Everyone Has Money Problems
Everyone – the poor, the rich and people like me who live paycheck to paycheck – all of us face with moneymaking decisions every day. Don’t agree with me?
Well, when was the last time you talk about buying a new car, saving for your wedding or paying for your medical insurance? Money is always a subject of our daily conversation (and sometimes, our frustration), whether we realized it or not.
Hence, it has become part of our habits to find solutions to the problem. You’d be surprised how many people actually go online to search for these answers and I’ll prove that to you in just a bit.
#2 The Flaw of Traditional Education
The modern human beings are capable of doing many great things, but there’s one thing that we failed miserably – managing our own cash flow. I am saying this from my own personal experience.
For as long as I can remember, no one at school taught me how to manage my money, not even my parents. Everyone was so focused on education qualification and I actually believed that that was the only path to success.
However, when I graduated with a huge student loan debt, I was all alone by myself. No one has prepared me for the ugly reality that I had to face. Why hasn’t the ‘more experienced’ people tell me what to do?
That’s when I realized that there has never been a special class in the traditional curriculum that teaches their students about personal finance – not one in high school and shockingly, none throughout my 5 years in college, while I was accumulating debt for myself.
Consequently, I joined the rest of the ‘lost people’ in search for money solutions online.
#3 Money Affects All Stages of Our Lives
Our problems with money come as we enter different life stages. In order to live a fulfilling lifestyle at any point in our timeline, we need to constantly keep track of how our money is coming in and where it is going out.
Given our current (lack of) knowledge on personal finance, we probably need a lot of help on that.
Just to prove my point, log onto any news site later and search for some money topics to read. You’ll find a wide array of issues that are happening in reality and solutions that are being provided to help other people.
Here are some eye-grabbing topics that I found on Google News this morning which seems like the situations that we face everyday.
- Personal Finance Tips for New Homeowners
- Finance Lessons Baby Boomers Could Learn From Millennials
- Finance Tips to Teach Your Kids While They’re Young
- What Does the American Dream Mean for Millennials?
- Prepare Your Finances for a Layoff
- Younger Employees Should Be Taught Financial Retirement Planning
- Many Women Will Be Single in Retirement. Are You Ready?
- Nearly 3 in 5 Americans Are Making This Huge Personal-Finance Mistake
- Student Loan Debt Hits Another Record High (<< I can so relate to this one!)
- Ways Debt Can Impact Your Love Life
Interesting, eh? Can you now see how money affects every stage of our lives? Can you imagine the consequences if people don’t take this matter seriously? That’s something you can discuss about in your personal finance blog to raise more awareness.
#4 People Are Searching for Solutions Online
Remember when I said earlier that people are going online to search for answers to their money problem? Well, I didn’t make that up. I have numbers to show you that it is really happening.
There’s a metric called monthly searches that reflects the popularity of a keyphrase that people would type in the search engines. The bigger the number, the more demands there are for that particular query.
For example, there are more than 8000 queries for the term ‘how to pay for college” and if you add the other variations on the keyword list, you have close to 10, 000 (potential) college students looking for ways to finance their college fee – every single month.
Multiply that by 12 months in a year and you got yourself a huge audience for just one niche!
#5 Products to Help With Money Management
Now, with all these money talks, what can you gain as a blogger? Part of your solution would be to offer products/services that can help them with their money problems such as books, online courses or consultations.
Having said that, you want to offer something that is legitimate, affordable and value-added for your audience. This creates trust and that’s what converts readers into customers for the long term.
For example, a quick search on the Amazon online bookstore reveals thousands of resources that you can help people with their personal finance. When you promote any of these books on your blog, you’d get 4.5% in sales commission as an Amazon Associate.
Alternatively, you can also share online programs that enable people to have more control over their money and careers by becoming online entrepreneurs. Wealthy Affiliate is a great platform that offer these services and for every membership you recommend, you could earn up to 49% in sales commissions through their own in-house affiliate program.
You Don’t Have to Be A Money Expert
What I mean is that, you don’t have to have a qualification in financial planning in order to be involved in this niche. It would be an added bonus if you do, but it’s certainly not a requirement.
As long as you have some experience overcoming your own money problems, you can be a mother, a teacher or even a 20 year-old and still capable of creating a personal finance blog.
To prove my point, here are some outstanding bloggers who didn’t start out as a money expert.
- Millennial Money Man – Blogger originally a teacher
- And Then We Saved – A photographer
- Money Ning – Formerly an IT Manager
- My Wife Quit Her Job – An electrical engineer
- Girls Just Wanna Have Funds – An architect
- Penny Pinchin Mom – Formerly an administrator
Today, they have become very successful in helping people manage their money more wisely while running a profitable blog at the same time. If they can do it, so can you. Before I leave you to start your own blog, here’s one more thing that I want to share with you.
Remember I said that there’s no better time to start than now? Look at the trend below and the year that we are in.
Given the reality of our financial situation, can you imagine what the curve would look like in a few more years to come? If your guess is as good as mine, then you should be able to see the potential of this niche moving forward 🙂
You might also be interested in;