A link is a very important element on a website because it serves as a gateway to guide readers to their next destination on the web. Without it, there will be absolutely no traffic on the internet. As a website owner, how well do you know your links and most importantly, are you using them correctly to drive traffic to your site?
Let’s find out.
Permalink is the URL of a post or page that direct readers to your website content and helps search engines to index your website. Basically, it is made up of two segments; the first part being the domain name followed by five different formats (aka slugs) as shown in your WordPress settings.
The default permalink structure, if you look very closely, doesn’t really translate into any human information. As for the others, although none is more superior than the other, the preferred structure for most website owners is the ‘post name’ setting because;
- It’s easier to remember.
- It makes more sense from a reader’s perspective.
- It has a slug that contains keywords to boost a website ranking.
So if you are creating a business website, do consider changing the settings before publishing the contents. However, if you already have a few published posts/pages containing the default settings and decided to change it, you can create a 301 redirect to send traffic to your new user-friendly permalink.
To do this, install a plugin called “Simple 301 Redirects” by Scott Nellé. In the setting, type in the old slug under ‘Request” and the new slug under “Destination”, then hit save. Now, any traffic going to the old URL will be redirected to the new URL.
Backlinks are inbound links from an external webpage to a website. They are like road maps for readers to discover your site. Theoretically, backlinks are used to indicate the popularity of a site which can also boost page rankings.
Over the years, many internet marketers have abused this technique by paying for backlinks to garner more (inorganic) traffic. As a result, Google’s search algorithm no longer consider backlinks as an important ranking metric.
In other words, you can blast a lot of backlinks on the web, but Google won’t pay much attention to it. The better practice now is to share your website links through;
- Social networks and social bookmarking.
- Video submission.
- Guest blogging.
- Leaving your website URL when commenting on a quality blog post.
When you create good and relevant content, quality inbound traffic will naturally find their way to your website.
(3) Internal and External Links
Internal links are URLs pointing towards a webpage within the same website while external links work the opposite way. Internal linking is very beneficial for web navigation because;
- From the reader’s perspective, it provides relevancy from content A to content B.
- From the writer’s perspective, it helps to create keyword ideas for your blog.
- From the search engine’s perspective, relevant anchor text leads to better page ranking.
To create an internal link, simply use the ‘insert link’ button in your WordPress editor.
In the settings, you can look up for previous articles to link to by going through the search tab if you are internal linking.
If you are external linking, simply copy and paste the URL and allow it to be opened in a new window. When doing so, you are actually providing a back link to that particular website so make sure that you choose a good resource that you want to give credibility to.
(4) Affiliate Links
An affiliate link is a special URL provided by an affiliate program to track the traffic, which an affiliate sends to the advertiser’s site. It often contains an identification number and a little file called ‘cookie’.
When an affiliate link is clicked, a browser cookie can be stored in the visitor’s browser from days to months depending on the terms of the agreement. So even when a conversion takes place several days after the click, the affiliate could still earn a certain percentage of the sale that was made.
The best way to use an affiliate link is to integrate it within a post or a page on a website. Ideally, the web content should provide useful information about a product or service within the niche that you are promoting.
Blasting a short post with a lot of affiliate links or posting them directly on various social networks are considered spamming. As a result, your website could potentially look like an online scam (even if you don’t want it to be) and readers might not appreciate the information that you are trying to share with them in the first place.
Linking It Right
These are the four fundamental links that you should know when building a web content. Learning to use them correctly will not only give your website a good foundation, but it will also drive both quality traffic and better conversion for your business in the long run.
Do you need any other help growing your online business with WordPress? Visit my recommended training platform to learn more. Have some thoughts or questions about using links on your website? Just leave your comment below and I’ll get back to you.