One of the most popular niches in affiliate marketing is promoting pet-related stuff. That is because many people can now afford to buy things for their furry companions either to pamper or to maintain their well-being.
If you are highly interested in this niche, read on to find out how you can make money with pet products online.
How to Make Money With Pet Products
Step #1 – Research The Product Range
The first thing you need to do is to explore the product categories within this niche. Keep in mind that you are running an affiliate blog – not an e-commerce store – so it wouldn’t be wise to promote every single item on the rack. Your promotion effort should focus on products that have ongoing or upward trends and positive reviews from personal or peer recommendations.
It’s also important to know which type of pet (dog, cat or exotic) and categories (food, grooming, accessories, etc.) that you are interested in so that you can use these topics as the main theme when constructing your blog.
Handy Tips – You want to build traffic with a targeted audience in mind, not just random shoppers.
Step #2 – Identify The Product Concept
Every product serves a specific purpose and as an affiliate blogger, you need to be able to relate that to consumer’s buying decisions. Having a good grasp of this concept will provide valuable keywords that can be used for writing your blogs later on.
For example, people who are searching for a dog harness probably want safety and a more comfortable method to transport their pets from one place to another.
Handy Tips – You want to sell something that can help people and their pets.
Step #3 – Identify The User’s Keywords
In this step, we are going to find out the popularity of a specific product through keyword research. These keywords (or key phrases) will describe the queries that people type when they are searching for a product online.
(a) First, let’s identify a product trend with Google Trend. In this example, we search for ‘dog harness’ and you can clearly see that there’s an upward trend for this product.
This item would be great to promote on your blog.
(b) Next, we are going to head over to Google Instant to find some trending keywords related to this product search. Using ‘dog harness’ as my root keyword, I am going to randomly add some queries in the search box and see what Google suggests using the Alphabet Soup Technique.
These are 3 great keywords and I am particularly interested in “how to put dog harness on”. As a dog owner myself, I always thought they were a bit challenging to use, especially for beginners. So I wonder how many sites are out there providing for this information.
(c) To answer this question, I am going to use my favorite keyword tool called Jaaxy to give me some numerical data.
Out of 875 (AVG) searches per month, only 6 (QSR) competing websites rank for the exact keywords. With such high ‘demand’ and low ‘competition’, this is absolutely an ideal keyword to use for recommending dog harness products.
Breaking down your keyword research into these 3 simple steps will help you achieve two important things as an affiliate blogger.
- Get your site indexed and ranked better in the search engines.
- Make your site more visible to your targeted audience.
- Get more sales!
Handy Tips – Always target long-tail keywords because they are more query-specific.
Step #4 – Searching for Affiliate Programs
When it comes to searching for an affiliate program, there are a few things that need to be considered;
- You want to aim for a higher commission rate product.
- You want to work with a reputable merchant.
- And you want to make sure that they pay you promptly.
The most common marketplace that people would join is Amazon. They offer a variety of dog harnesses, but because it is a general product, you will be earning through volume-based selling. For example, if you sell between 1-6 items, the commission is 4%. If you sell between 30-110 items, you’ll earn 6.5%.
For some, these percentages are not much. The good news is, there are other merchants that pay higher and you can search for them using any of the 3 following methods.
(1) Go to Google Search and type “dog harness” + “affiliate program”.
The very first result is ForDogTrainers and their payout is 10%.
(2) Sign up for affiliate networks like ShareASale and search for “dog harness” in the product keyword. Here, I discovered that a company called Kurgo that offers 12% per sale. (That is almost 3x the profit from Amazon!)
(3) Create an account with Jaaxy Keyword Research tool and use it to search for affiliate programs. In this example, I found 3 merchants in Commission Junction that pay between 8 to 10% in commission.
Once you identify the merchant that you want to work with, apply for the program and you should receive approval within several days.
Handy Tips – If you got rejected, simply move on to other merchants that would offer you an opportunity.
Step #5 – Blog About It
Now is the time to showcase your knowledge and promote the product of interest through your affiliate blog. (If you don’t have one already, learn how to create a WordPress website here).
Besides writing with targeted keywords in mind, you also want to add relevant images and videos to portray a more professional brand and to help readers understand the topic better. Once you have done that, join a blogging community to get more comment engagement and share your article on social media.
Handy Tips – Blogging helps to drive traffic to your site and improve your chances of selling the product online.
Ready To Start a Pet Affiliate Blog?
The pet niche is a booming industry and if you are interested in making money with it, you are definitely on the right track. All you need is some training to get the foundation in place and you can potentially work full time as an affiliate marketer.
The Wealthy Affiliate community is a great place that provides such training and I would recommend that you check out their tools and support to learn how you can get started.
Do you have any opinions or questions about making money with pet products? Just leave your comment below and I’ll get back to you.