The health niche is a popular blogging topic that offers a lot of opportunities to online business owners as well as affiliate marketers. However, it is also a very broad topic to write about. As a blogger of this niche, where do you start? In this article, I will show you how to find related keywords that can help you write a more targeted health blog.
Let’s Do Some Brainstorming
There are a lot of things you can write about when it comes to health, but being specific here can help you reach out to your audience better. What particular health topic are you interested in? Here are some examples;
- Women’s health
- Men’s health
- Children’s health
- Geriatric health
- Healthy Lifestyle, etc.
Before you make a decision, take a moment to think about the concept of health in each topic. For example, what exactly are people looking for in women’s health? Probably beauty and fitness, I would say. What about children’s health? Most likely the growth and development of a strong body and mind.
Once you can grasp the concept, you will know what kind of information people are likely to search for online and what type of product you can promote as part of their solution.
How to Find Keywords for a Health Niche
Find a Trend – A Case Study
I have always been interested in a healthy lifestyle and I want to find a driving factor that motivates people in this direction. We all know that a healthy body has a lot to do with our lifespan. So I was really curious – do people want to live longer?
I began my research using Google Trend and this was what I found.
But what kind of topic can you talk about longevity? Google Trend has some answers for me. If you look closely at the graph, you can find a few news headlines in the last couple of years, discussing this topic.
After reading the articles, I have gained a better perspective on the idea of longevity. Here are just some of the highlighted discussions;
- Exercising to develop a strong muscular system and to control body weight.
- Developing strong bones to prevent osteoporosis.
- Developing a healthy mind and spirit through meditation.
- Ways to prevent cancer.
- Quitting smoking earlier in life.
- Type of foods that help to extend your lifespan.
These are really interesting topics to write about so now let’s move on to do some keyword research for each of them.
Find Long Tail and Low Competition Keywords
If you are not familiar with niche blogging, it all starts with the right choice of words specifically, long-tail keywords. They can help you to focus on writing blogs that people will want to read. From here on, I am going to use my favorite tool called Jaaxy, to perform some of the keyword research for you.
(1) For example, are people interested in “exercise for stronger muscle”? Pay attention to the AVG (number of searches per month) and the QSR (the level of competition for that keyword) values. Ideally, you want to select keywords with high AVG and low QSR (and green KQI).
Although there were insignificant searches for ‘stronger muscle’, there are quite some searches for exercising core muscle, muscle gain, and weight loss which have fairly low QSRs. If you can recommend any relevant types of equipment or exercise programs, those are good topics to write about on your blog.
(2) What about “preventing osteoporosis”?
According to the results, you can write about how to prevent it from getting worse and the type of food that can help to reduce the significance of this condition. These are good ideas if you know of any food or tips in helping older people manage the disease.
(3) Now, let’s check on “ways to prevent cancer”.
As you can see, there is a lot of competition with this variation of keywords, so your best bet would be to choose ‘natural ways to prevent prostate cancer’ or ‘5 ways to prevent cancer’. Alternatively, I think it’s better to refine the topic according to the types of cancer for better keyword results and also look into the potential of using a natural remedy to avoid or manage the disease process.
(4) Next, let’s see what Jaaxy says about “quitting smoking”.
Now, these results are very interesting. The competitions are extremely low for ‘quit smoking in a month’ and ‘in 90 days’ so I think they make very good articles if you know of any programs or books that can help people to achieve these results.
(5) Lastly, let’s look at what food to eat because obviously, it has got a very strong correlation to living a healthy lifestyle.
Aren’t these results awesome? Just look at the variety of low competition keywords that you can write about – food to help with lowering blood pressure, depression, cholesterol, and lose weight. These ideas can make great articles to go along with food recipes.
Rinse and Repeat The Technique
In case this is confusing, what I did here is that I have broken down a broad niche (health) into sub-niches (healthy lifestyle) and found a growing trend (how to live longer) as the concept for my health blog. With that in mind, I was able to discover articles that can help me generate ideas (6 of them) and most importantly uncover long-tail keywords (about 15 of them) for writing my blog content.
Repeat this technique with other sub-niches and you should have more than enough to write for a month. As long as you can find a growing trend as your point of focus, the rest is just a matter of refining your keywords until you find one with plenty of searches and minimal competition.
Give Your Keywords an Interesting Twist
If your keyword research tool is capable of brainstorming ideas, it’s worth looking down the list for other interesting topics. In this example, I did a quick check on “how to live longer” and look at what I found.
Publish some interesting articles with those long-tail keywords and pretty soon, you will be getting traffic from short people, dog owners, and vegetarians flooding your blog too. Bet you never thought about that, uh? 🙂 Now, it’s your turn to do some brainstorming using the Jaaxy Keyword Tool.
Hey, if you need more help with keyword research for your niche (it can be ANYTHING), please visit my recommended blogging platform or leave me a comment below and I’ll get back to you, okay.
What techniques and tools do you use for your niche keyword research? Do you have a lot of success with it? Please share your experience with us.