When building an affiliate business, product research is one of the most important steps that you should do. Knowing what your audience is searching can help you find a targeted product to sell online within a niche. But, how do you go about collecting these data? Read on as I break down this process into 5 simple steps for you.
How to find a Niche Product?
(1) Identifying the Product Trend
If you haven’t been using Google Trend for your marketing, I urge you to. It’s an awesome tool that is able to capture the global search data, display the popularity of a product and it’s free to use.
All you need to do is to log onto Google Trend’s homepage and key in a product that you are interested in. I’ve randomly selected some products and here are the trend results for each of them. Look at the trend pattern closely.
Did you notice any difference? There are 3 types of trends here – the upward, the on-going and the downward trend. If you want a long term profitable affiliate business, you should get involved with products that are in the upward or on-going trend. However, do expect a higher level of competition (other people selling the same product) within these two trends too.
Selling products with a downward trend will produce the exact opposite results – less demand and less competition. Does that mean that the product niche is not good? Well, not necessarily. You just need to try a different marketing strategy and probably earn fewer sales.
(2) Get Ideas from Keyword Research
After choosing a popular niche product, think about how people will use it in their daily lives. What do they want to know before buying it online? Let’s take ‘fountain pens’ for example. A customer who is planning to buy this product is also likely to search for the following;
- What are the best fountain pens below $100?
- Which is the best ink set?
- How to use a quill fountain pen?
- What type of fountain pen set is best as a gift for your boss?
- How do you clean a fountain pen?
All these questions contain keywords that can give you ideas on what to write for your affiliate blog. The more you write content that people want to read, the more frequent your website will appear on the search results too.
If you wish to learn more about doing keyword research, Jaaxy is a great keyword tool that I would recommend you use.
(3) Know the Profit Range
Now, let’s talk about earning potential. We know similar products can have different selling prices so try to promote one that is within the higher price range for a bigger commission cut. A good place to source for this information is Amazon.
They have got a ton of products where you can read reviews and compare prices. Most of your competitors would be Amazon Associates too, so use this information to your best advantage.
For example, here are some higher priced range fountain pens from Amazon selling between $100-200 per item and we know that you can earn at least 4% in commission per product. So, if you manage to sell a Xezo fountain pen at $145, your profit is about $5.80.
But is Amazon your only choice for affiliate products? Of course not. Here where the next step comes in.
(4) Finding Affiliate Program with Google Search
Here’s a handy tip when you are looking for something specific on Google Search. Use the quote (“ “) and plus (+) signs in your queries. So, if I am looking for fountain pen affiliate programs, I would type something like this.
Right of the bat, I was immediately attracted to one of the offers. Cross is a well-known merchant for good quality writing instruments and they are offering 9-12% of affiliate commission for every sale. Here are some of the stylish fountain pens from the company.
Now, if you can sell a Townsend Fountain Pen at $145, you can earn up to $13 in commission – that’s double the profit compared to Amazon. Wouldn’t that be a better affiliate program to join?
(5) What about Affiliate Network?
To look for a niche product within an affiliate network such as ShareASale, or Linkshare, you need to search under a category. So, in the case of ‘fountain pen’, you are most likely to find them under ‘Stationaries’. The search results will give you some company/brand names in which you’ll have to dig to find the product that you are looking for. A bit of research work there, but not impossible.
When you do find them, do what you would with any merchants; check their original website, compare the commission structure and read some affiliate reviews before applying for the program.
A Profitable Niche…
Begins with a thorough product research and as I’ve demonstrated, it’s not really that difficult to do. In fact, paying attention to these details can actually save you more time and money than investing in a downward trend product or a low-paying affiliate program.
Hopefully, these 5 simple steps have provided some insights on how you can build a more profitable and sustainable affiliate business. Want to know more about finding a profitable niche online? Here is a great webinar by Wealthy Affiliate that you should check out.
Check out the video training below to learn how to get started.
Do you have any thoughts or questions about what kind of products to sell online? Please leave them in the comment area below and I’ll get back to you.
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