To all moms (and dads) who love shopping online for your newborn, affiliate marketing is a good way to make some extra money (or earn freebies) to cover the ever-growing expenses of your lil’ one. You won’t believe how many innovative creations exist nowadays in this popular niche market.
If you like to blog, make videos or share on social, these 11 baby product affiliate programs will surely get you excited.
#1 – Amazon
Amazon makes it to the top of the list here, not just because it’s a popular marketplace, but also because it’s home to 200,000 baby products from a variety of brands like Aveeno and Burt’s Bees.
The huge selection and extensive customer ratings are great features for shoppers as well as for writing product reviews. And since most items are qualified for Amazon Prime, parents can enjoy free shipping while they purchase other items.
The Amazon associate program pays 4.5% in commission for online sales in this category and 3% for baby registry but we’re looking at a very short cookie duration of just 24 hours. Such limitations may not favor higher-priced items which could take a longer decision-making time. And if you can’t convert any sales within 180 days, your account will likely be suspended.
To help overcome these challenges, head over to my Amazon affiliate marketing strategies to learn more about maximizing your commission revenue.
#2 – Buy Buy Baby
Established in 1996, Buy Buy Baby is a US-based retail and online store that offers many reputable brands. With an inventory size of 50K, it’s a far cry from Amazon. Yet the company still thrives in this niche, thanks to the smooth online shopping experience, good quality product offers and expertise in creating baby registries.
There are two ways to go about promoting this store. The first method is to join the Buy Buy Baby affiliate program through CJ Affiliate network and earn 1% commission on gift cards, 3% on qualified orders and $6 for new baby registry within one day referral period.
The second method is to sign up as a brand ambassador and promote through your favorite social channels. When posting photos or videos of your young ones using their products, you stand a chance of making 5% in referral commissions. This avenue is great for social media aficionado.
#3 – Etsy
Etsy is mostly regarded as a craft and art marketplace, but do you know it also sells interesting products for babies? Over here, you can actually get in touch with makers from all over the world and request personalized newborn outfits, toddler bed houses, and even wooden play gyms.
This uniqueness of these items is usually treasured as a keepsake even after the baby is all grown up so buying from Etsy certainly offers more sentimental values compared to other commercial stores, in exception to Amazon Handmade of course.
The Etsy affiliate program is available through the AWIN network and you can sign up according to the country of interest. The commission rate for standard publishers ranges between 4% to 5% while user-generated content such as images and videos pays slightly lower at 2%. The program comes with a 30 days cookie period and offers more than 100,000 product links for marketing purposes.
#4 – Ergobaby
Moving away from marketplaces, now we’re going to talk about more specific products within the baby niche. Ergobaby is an award-winning ergonomic carrier that is designed to carry babies in a natural sitting position so that their weights are evenly distributed between the adult’s hips and shoulders.
This comfortable posture allows babies to be kept close and safe while traveling with their parents. Besides carrier, they also sell accessories, strollers, and bundled savings up to 30% discount. There are many counterfeit products that may look like Ergobaby so make sure you know the difference.
The Ergobaby affiliate program is available through ShareASale where you can sign up for free. The average online order is said to be around $117 and it offers 4% commission with a cookie period of 30 days.
#5 – Goumi Kids
Many baby clothing is cute but not very functional. That’s why Goumi Kids come up with practical designs that can keep your baby safe, comfortable and stylish at the same time. Made from organic materials, the company specializes in creating toddler jammies that come with soft boots and mitts.
The Goumi Kids affiliate program is available through Rakuten Marketing and pays an 8% commission for sales that occur within the 10 days cookie period.
#6 – Grovia
Do you know that disposable diapers take about 500 years to decompose? They generate a lot of toxic waste and accelerate the process of ozone depletion. These negative environmental impacts drive Grovia to go back to old school childcare by creating cloth diapers made from high-quality breathable materials.
Grovia’s diaper range and technology are designed for daytime, traveling and overnight needs, making diapering experience a lot more convenient for parents. With an eco-friendly alternative, parents can also save money (disposable diapers are expensive!!!) during the early years of the toddler’s life.
The Grovia affiliate program is offered through ShareASale. It comes with a 10% commission and 180 day cookie period.
#7 – Dock A Tot
Dock A Tot is a company that specializes in creating a modern bassinet – a dock they called it – which is portable and flexible to use. It uses chemical-free materials and is certified safe for babies to come in contact with.
The minimalist design keeps toddlers safe within their boundaries and based on the raving reviews, it does a very good job in getting them to sleep throughout the night. Definitely a must-have for new parents in their baby registry. Besides the flagship docks, they also sell covers, toy arch, and cabana kits.
Dock A Tot is one of the highest performing merchants on ShareASale, coming close to being the top 100. The affiliate program pays 10% per sale and offers a 30 days cookie period. Alternatively, you can also join their referral program and earn a $5 cash reward for referring your friends while they get $10 off when purchasing their first docks.
#8 – Happiest Baby
Happiest Baby is the maker of a responsive baby bassinet called Snoo. The product uses soothing white noise and swaddling motion to mimic the womb’s environment in order to calm crying and boost sleep. This feature is widely proven to encourage babies to sleep better and parents too.
There are two ways for customers to experience Snoo – purchase at full price OR rent on a monthly basis. However, as an affiliate, you’ll only get paid when customers buy online. The company has a network earning of ⅗ on CJ Affiliate and offers a 30-day cookie window.
The standard commission rate is between 4% to 6% per sale. If you manage to convert more than 50 sales, the commission will be raised to 7% per action.
#9 – Lovevery
Want to raise the next Einstein? This company may have the tools you’re looking for. Lovevery specializes in creating smart toys to stimulate the toddler’s brain development and makes playtime more meaningful to both babies and parents.
Their products have been widely researched and supported by baby experts across the country. To start the learning experience, parents can buy the items as a whole for block sets and play gym toys OR subscribe to play kits delivered every 2 months, according to the age of the child.
Currently, Lovevery is among the top 100 merchants on ShareASale, offering affiliates 10% in commission and a 30-day cookie window.
#10 – Organic Baby Food
As the name suggests, this store is all about offering organic food for your baby. Their popular formula brands – Lebenswert, Holle, and HiPP – are known to derive from free-range cows and goats raised in certified organic farms in Germany. Hence the milk is free from artificial flavors, GMOs or any toxic substances.
For organic products, the prices for single or bulk purchases are quite reasonable and it comes with 2-days fast shipping delivery. The store also offers information on feeding guides, nutrition facts and feeding charts to educate parents who are new to organic milk formula.
The Organic Baby Food affiliate program is available through the CJ Affiliate network and it comes with a 30-days cookie period. The base commission rate starts at 9% but increases to 12% and 15% for higher volume transactions.
#11 – Riff Raff and Co
Getting babies to sleep well seems to be a popular theme so here’s one more solution to add to your bucket list. Unlike other stores, this Australian company only sells one type of product called the Riff Raff Sleep Toy.
The soft polyester toy is fitted with a sound box that can play a white noise with a heartbeat and a lullaby, designed to calm and soothe babies from anxiety. With the capacity to operate up to 40 minutes, this smart toy has earned raving 5-star reviews from parents all over the world.
Instead of an affiliate program, Riff Raff offers a referral program for anyone to participate. You don’t have to be an existing customer. By referring 5 new customer purchases through your referral link, they get free shipping worldwide and you’ll be rewarded with a free toy (valued at $43)
See a Baby Product You Like?
So there you go, 11 baby products affiliate programs to capitalize while raising your little one. Who knows? One of these may inspire you to start a profitable online venture. If you’ve anything to add to this list – a different brand, your own experience – just leave them in the comment space down below.
Happy blogging folks!