Before the birth of languages, our forefathers drew paintings on rocks and caves. Even until today, researchers could still trace those paintings to stories of prehistoric cultures and rituals in the ancient civilization.
This goes to show that human beings have the innate ability to process our mental thoughts into pictures and the capability to understand the message of visuals even without words.
In modern times, images are widely used as a creative tool to communicate with online readers. Why are images so important for websites and how does it impact your business? Let’s find out.
(1) Image Is Information
The adage “A picture is worth a thousand words” could not have been more timely. These days, we are bombarded with tonnes of data on the internet.
Deciphering lengthy information can be tedious, especially when we have so little time in our hands. Studies have shown that, by incorporating images, we could help readers to process their thoughts 60 000 times faster than text alone.
The brain also stores visual information better than prints and because of that, we learn and remember things more effectively with visual aids. Another factor is the element of cognitive emotion.
More than words, images are capable of delivering messages that can stir the human emotions and leave a lasting impact in our memories.
(2) Capture the Attention
At current, the average attention span in humans is reported to be 8 seconds. That’s not a lot of time for the brain to concentrate on a task like reading online.
The constant distraction of electronics and concurrent online advertisements make it even more challenging to engage with readers as well. In order to increase engagement time, we need to make our business content more attractive by adding relevant images.
The proper use of images on a web content can make online reading more interesting and drives the point home without taxing the reader’s mind.
(3) Psychology of Colors
Images with the right element of colors are undeniably influential. Like visual, it helps us to recall things better than a string of words. It is also known to have profound effects on consumerism and branding power.
By applying the psychology of colors (watch video), we could give a competitive edge to our website content and business outlook.
(4) SEO and Social Networking
Just as written content uses proper keyword research for search ranking, images can also benefit from the same strategy.
By adding keywords in the title name and alt text, we are describing to search engines what an image is all about. It helps us produce higher quality content that is essential for ranking in the internet search.
If you haven’t already noticed, social media loves images. With the convenience of mobile devices and faster internet speed, it’s now easier than before to upload pictures onto the internet.
Have you engaged visually with your readers on these social networks already?
(5) Boost Marketability
As an image switches role from merely artistic to branding, it can be used as a tool to increase your website traffic to make a page sell better. Powerful images are highly persuasive. A reader who likes a certain image on a page is more likely to initiate sharing on social media and willing to respond to a call to action such as subscribing or buying a product. That’s the power of conversion.
Everyone Loves Images!
And a good one will create a lasting impression for your online business presence. So if you are running a marketing campaign and wondering where all the traffic has gone, chances are, it lacks the use of powerful images.
Are you looking for ways to improve your business online? Check out my recommended training program at Wealthy Affiliate University for more information.
“I don’t fancy colors of the face, I’m always attracted to the colors of the brain.”
― Michael Bassey Johnson
Do you have any thoughts or questions about using images on websites? Leave them in the comment area below and I’ll get back to you.
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