Before I knew what business blogging was, I was merely glancing through articles which I thought was written specifically by professional writers. About a year ago, I read a lovely post about Necker Island and the author was Richard Branson.
I thought, why would the founder of a successful airline company write a blog when he could be spending his time working on his business instead?
As I found out, blogging is actually marketing in progress and very benefiting for businesses, big or small.
(1 ) Visualizing Business Value
As anything else online, blogging makes everything more transparent – your business goals, values and outlook in the industry. It creates awareness for your employees about the business direction and help them understand how their work can contribute to the progress of the company.
When you strengthen the relationship with your team through such positive manner, they are more likely to take on proactive roles in growing the business as they feel could feel their involvement as well.
(2) Establishing Online Branding
Back in the old days of brick-and-mortar business, one has to be physically present in the storefront to know what the business is all about. Nowadays, if you know how a business website works, you can build your business brand through blogging by incorporating written text, images and even videos.
This interesting way of showcasing products and services are more captivating and certainly gives more enjoyable purchasing experience for your customers. Besides, an outstanding promotional feature will set you apart from your competition who might only practice the typical sales-pitch style.
(3) Reaching Out to Wider Audience
Whether you realized it or not, your blog will attract viewers who want to know more about you as a person before they are convinced about your brand. I don’t think Virgin would be as popular as today if Richard Branson hasn’t walked out of his office suite, or donned an air stewardess uniform for charity fund raising.
The fact that general readers can relate to you in terms of humor, lifestyle and dreams (and not just some fancy CEO title), puts you in a very significant position to educate people about your company and its products.
Knowledge is empowering and satisfied consumers will leave positive reviews about your business on social networks and forums, thus boosting your brands and overall sales.
(4 ) Becoming a Better Thinker
If you think that sticking to the conventional mindset is the only way to drive your business forward, blogging will prove you wrong. A blog is very much like a two way communication; you write and trigger a conversation.
Comments in the form of positive opinions, suggestions or even criticism will make you think about the direction of your business and tap into areas that need improvement.
You’ll also find yourself participating in online discussions with experts in similar field and keeping abreast with the latest news and technology that can add dynamics to your business growth. As a result of that, you’ll be seen as a forward thinker and as a leading model of a successful online entrepreneur.
(5 ) Optimizing for Google
Google is like a huge marketplace where everyone comes to shop for something. In order to know exactly what they want, you’ll have to find out the specific phrases that are in their minds when they search online.
Conducting a proper keyword research helps you to determine that and by structuring your blog content based on keywords, your brand will be able to help answer a buyer’s need, desire and curiosity.
And just like any market, Google only wants to ‘sell’ fresh stuff. New blogs are like fresh apples – they sit on the top pile and sell off quickly. So, the more you write blog with good quality content, Google will recognize (index) you as a ‘good seller’ and reward you with higher rankings in the SERPs.
Still not convinced? Listen to what Matt Cutts has to say about the benefits of blogging for your business.
Exciting Times for Your Business Lies Ahead
In this era of mobile technology, there has never been a more crucial and exciting time to start blogging. A lot of virtual monetization is taking place daily and your business will be missing out on these profitable opportunities if you are not doing it already. Blogging can make a huge difference and bring your business brand to a new level that you have never seen before. In fact, it’s very easy to get started on your online business.
Simply create a business website with WordPress here to get started.
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” – Jon Morrow
Do you have any thoughts or questions about business blogging? Simply leave them in the comment area below and I’ll get back to you.
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