If you are someone who loves to indulge in skin and beauty care like me, then you’ve probably used The Body Shop’s products before. But do you know that you can actually build an online business from this interest? In this week’s article, I am going to reveal how The Body Shop Affiliate Program works and why this is such a profitable opportunity.
Understanding Affiliate Marketing
Affiliate marketing is an online business model whereby a publisher (that’s you) joined an affiliate program and earns a commission when the customer he/she refers to the advertiser (the company who pays), purchase something from the site.
How Does The Body Shop Affiliate Program Work
The affiliate program is available through the Rakuten Linkshare network and you can apply to join for free. Once your application is being approved, you will get access to the affiliate links – text, product images and banners – which you can use for conversion on a website. These links will bring readers to the The Body Shop online store and when they purchase something from the site, you’ll make a certain commission for each sale.
What Can You Promote
If you go over to their online store, you’ll find a ton of products in various categories. Let’s have a look at what they are;
- Bath and Body (shower gels, fragrance, moisturizer, etc.)
- Skin Care (facial cleanser, lip balms, serums, etc.)
- Make Up (eye shadow, lipsticks, nail polish, etc.)
- Hair (shampoo, conditioner, hair treatment, etc.)
- Fragrance (body mist, perfume oil, reed diffuser, etc.)
- Men (deodorant, shaving, cleanser, etc.)
The program offers more than 600 affiliate links that you can use so you shouldn’t be short of any products to promote to your readers at any given time. Now, let’s see how we can get those links to turn into sales.
How Do You Attract Readers?
Step 1 – Domain and Website
The first step to starting any affiliate business is to build a website and to give this website a name, you’ll need a domain name. Whether you are promoting one type of product or the entire range, it’s important to note that you shouldn’t use the term “The Body Shop” in the domain as this is considered as copyright infringement.
However, you can come up with something creative that reflects a particular niche such as;
All these domains go very well with promoting Body Shop products and you can purchase them for a reasonable fee at SiteDomains. For as low as $13.99/year, the fee also includes privacy, protection and email support.
After securing your domain, you just need to connect to the SiteRubix hosting and launch a WordPress website within minutes.
Step 2 – Keyword Research and Conversion
Keyword research is basically a technique to help you create content that matters to the readers in the form of articles. People go online everyday to search for a variety of things, and if your articles appear on the first page in the search results, they are more likely to read it and buy based on your recommendation.
These are all influenced by the type of keywords that you used to target a specific audience. Remember all the different products in The Body Shop online store? A good way to attract people to your site is to write product reviews. Using the Jaaxy keyword tool, I discovered some low-competition keyphrases that are pretty interesting.
- The Body Shop shaving brush review
- The Body Shop Maca root shave cream review
- The Body Shop home fragrance oil
- Body Shop makeup reviews
- Body Shop shampoo reviews
Say you are writing a review for the Maca Root Shave Cream, you would use the high quality image product links provided through the affiliate program and get readers to check it out on the online store.
Alternatively, you can think of each product as if they represent a certain group of people. Who would buy this? How can it help to solve their skin/body problems? Why should they buy it from The Body Shop store? These are some of the questions to think about when writing informational or how-to articles. I did some brainstorming for you and here are some trending low-competition keywords that you can use.
- What is the best face wash for sensitive skin
- Vegetable based soap brands
- Organic makeup for black skin
- Best shampoo and conditioner for natural hair
- How to apply body mist
To get your readers to convert, you would link these articles to your product review pages and that will direct them to purchase at The Body Shop online store.
Step 3 – Share Blogs and Get Comments
Once you have published an article, share them on your favorite social network, niche forums and invite other bloggers to leave comments on your blog. The more social engagement you get, the more content you are creating and that will actually improve the overall search engine rankings and traffic to your site.
Another method to promote a product is to create video tutorials to show people how to use them effectively. In the video, you can post a link to your product review articles so that they can go and check it out themselves. Here are some bloggers who are actively promoting The Body Shop Products on their YouTube channels.
How Much Can You Make?
There are two types of affiliate programs; The Body Shop US pays between 3%-9% commission and The Body Shop Canada pays 8%.
Say you are an affiliate with Canada and someone buys the Maca Root Shave Cream for $18, you’ll make about $1.40 from the sale. Free shipping is offered for orders $75 and above, so if the shoppers wish to take advantage of that, you’ll get a minimum of $6 per total sale.
Generally, the more articles you publish, the more commission you’ll earn so there’s really no limit to how much you can make. It’s all about finding the right keywords, generate traffic to the content and let shoppers do what they do best.
Is The Body Shop Affiliate Program Worthy of Your Time?
Here are some of the advantages of being affiliated with this global brand;
- The Body Shop is a trusted brand that has been established since 1976.
- The brand advocates Community Fair Trade that offers good trading practices and independence building prices with suppliers from 21 countries from all over the world.
- It’s well known for its green practice – no testing products on animals and striving to create a sustainable environment for the community.
- The variety of product choices can translate to more sale commissions for affiliates. This kind of sales could drive a lot of traffic during the shopping seasons.
- The company’s online store offers a great shopping experience such as customer ratings for each products and smooth checkout process.
- It’s actually cheaper for shoppers to buy from The Body Shop than to buy from online marketplaces like Amazon.
I hope these techniques and facts have given you a better understanding on how to start an online business with The Body Shop affiliate program. If you wish to learn more, connect with me on Wealthy Affiliate University and I’ll be more than happy to walk you through the process all over again. Talk to you soon.
“If I can’t do something for the public good, what the hell am I doing?” – Anita Roddick
Do you have any thoughts or questions about this affiliate program? Let’s hear about it in the comment area below.
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