After writing a successful article about niche ideas for the ladies, I have been getting feedback to write a similar post for the guys. It was challenging initially, but after much research, I discovered something rather interesting.
While the generalization is that most men prefer gadgets, technology and sports, there’s also an ongoing trend for men searching for fashion online.
Here’s the proof.
Hmm…looking good is clearly on the men’s list these days. So in today’s post, I am going to show you some successful online business ideas in this niche and how you too can start one on your own.
What You Are Used To Seeing Online…
Is a bunch of digital racks when it comes to shopping for men’s clothings. Does the display below looks familiar to you?
From the way the clothes are being displayed to the way they are trying to get your attention, it seems to me like the seller is just trying to push you a product. All you see is a clutter of wardrobe that doesn’t really offer any fashion sense (except for a lot of discounts and stars) and this is quite typical of a dropshipping site.
But that’s not what we are interested in here. We want more interaction and a more personal approach when it comes to choosing what to wear. We want to provide information that makes our male readers go ‘“Wow, I want that too”.
Here are some examples of online businesses that will make you think differently about men’s fashion.
Online Business Ideas for Men’s Fashion
Fashion Success #1 – Soxy
Do men like colorful socks? If your answer is no, you are wrong. According to Soxy’s customer survey, men love color-patterned socks for two reasons; it helps them to express themselves amongst dull-looking work attire and boost their confidence at work.
So Soxy’s founders set out to do just that – selling high quality, stylish socks online that is now generating a seven-figure revenue for their small company. What makes this business even more interesting is that customers can order their socks based on a monthly subscription and Soxy will deliver them to the doorstep for free.
Every package contains 5 pairs of unique looking socks that customers can actually choose online.
I bet you never thought that funky socks can be that lucrative, uh? 🙂
Fashion Success #2 – Tux Generation
We know that men look their best in tuxedos, but we also know that it will cost them a bomb to wear like that all the time. Fortunately, Tux Generation came up with a better solution by providing an online tux renting service.
With their business platform, men can now mix and match their attire to suit to their style and budget right from their home. When the company receives the order, the tux will be delivered to your doorstep in a special wrinkled free package as if you have bought a brand new one yourself.
According to some positive reviews, the rental system isn’t only convenient, but the quality of the attire is also very impressive and affordable.
Think about it – if a man needs to attend 5 formal events a year, he would have more fashion variety using a rental service like Tux Generation than buying an expensive suit which will make him look the same in every picture.
Now, that’s a smart way to look like a million dollar without having to pay for that price.
Fashion Success #3 – Dollar Shave Club
The Dollar Shave Club isn’t really a fashion business, but since good grooming plays an important role in men’s appearance, I thought it deserves some mentioning here.
For less than $10 (the cheapest one is about $3), this innovative company will send you high quality razors based on your monthly subscription so that you don’t have to drive to the drug store and wait for someone to open the rack for you.
They also provide free compatible handles, the flexibility of adjusting deliveries and skin-pampering shaving products.
Based on the positive reviews, men are clearly loving Dollar Shave Club for giving them a smooth shaving experience and affordability in the pocket when compared to other bigger brands.
What Does These Three Businesses Have in Common?
Although they might look like three different businesses on the outside, they share four factors that we can all learn as online entrepreneurs.
- They started from one person’s idea of presenting fashion in a better way to people.
- Instead of selling a range of products, they focus on one specific product.
- They focus on what their customers want and design their marketing based on that.
So, What’s YOUR Fashion Idea?
If you have the skills and creativity, invent one product and promote it with your own online store. Even if you don’t, that’s not a big deal. You can always promote other people’s fashion product through an affiliate blog.
But before you jump into your project, here are some essential web tools that you’ll need;
- Build a WordPress website using SiteRubix to create an online presence.
- Use Google Trend to find out what product is popular out there.
- Do some niche/product research using a keyword tool like Jaaxy to determine what type of fashion topics that people are searching for online.
It’s really not that difficult (or expensive) to get started. So if you want to learn more, get in touch with me within this entrepreneurship training program and I’ll be more than happy to lend you a hand.
“To me, clothing is a form of self-expression – there are hints about who you are in what you wear.” – Marc Jacobs
Do you have any thoughts or questions about starting a men’s fashion business? Please let me know in the comment area below.
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