For the longest of time, the only social media that I was involved with is Facebook and that’s because I know most of the people there. When I started my online business and was told that I need to do more networking online, I was a bit overwhelmed.
Twitter, Pinterest, Google Plus – all these networks have their own unique entity and user behaviors – I don’t even know where to start. Last month, I discovered Podium and it has made social networking much easier to understand. So if you want to learn how to improve the social media presence for your business, read on.
What Is Podium?
Podium is an online education course that focuses on social media marketing. It is launched in September 2015 by Hootsuite, the well known social media management company, to help small businesses, website owners and bloggers build good customer relationships and boost revenues through social media interaction.
Let’s take a look at what is inside the program.
How to Improve Social Media Presence for Your Business
To get started, you need to create a user account with Podium. Following that, you’ll be invited to take a short quiz of 10 questions to evaluate your understanding about social media. Podium will then suggest the best course for you to start based on the results.
I took the quiz and much to my surprise, my basic knowledge is pretty good so I head straight to course number #2. Here’s the outline of all the 6 courses that are provided in the Social Media Education Program.
Each course is broken down into smaller topics and uses various media to deliver the information. For example, in the “Optimizing Your Social Media Profiles” course, there are a total of 10 videos, 4 quizzes and 1 downloadable document catered for your learning within the span of a half an hour. Others may also include multimedia presentation and community forum for discussion purposes.
Here’s a brief overview on the topics within the program.
- Course 1 – Introduction to Social Media Marketing (understanding the history and demographics of social networks)
- Course 2 – Optimizing Your Social Media Profiles (focusing on the essential elements of each social network profile)
- Course 3 – Social Media Strategy – from A to Z (learning to channel resources and energy towards achieving your business objectives)
- Course 4 – Growing Your Online Community (how to build trust and goodwill with your audience)
- Course 5 – Content Marketing Fundamentals (creating great content to engage with your followers)
- Course 6 – Social Advertising Fundamentals (use social media insights to make advertising decisions)
What Do I Like about This Program?
You know how confusing it could get sometimes when you read stuff online about social media? Well, what I like about Podium is that the topics are very reader-friendly, especially if you are new to this area of marketing.
Although it claims to provide you with the basics, I am surprised that the fundamentals are far more in-depth than I thought. I particularly like how they simplified information using short and engaging video presentations as well as providing short quizzes to help improve my understanding about the complexity of social media better.
For example, here’s one about setting your Twitter profile. Do you think you know the answer?
Overall, I actually learned a lot of new stuff and can’t wait to implement them on my affiliate business site.
How Much Does It Costs?
Podium’s social media education is available on-demand for free and there are no prerequisites to enroll in this course. All you need is a reliable internet connection (and a set of good speakers of course) and you are good to go.
When you are ready to learn something more advanced, you can always join one of the following paid courses which are also offered through Podium Hootsuite.
So, Is Podium Worthy of Your Time?
In case you are wondering just how big social media marketing is for business, here is the proof.
As you can see, it has been an upward trend since year 2007 and it doesn’t look like it’s going to slow down anytime soon. So if your online business has not ventured into social media already, your competitors most likely are because the more the audience, the more potential customers you will be getting.
However, if you are thinking of our-sourcing this skill to the professionals, be ready to pay between 4-7 K/month for the service. Yes, that’s the average fee PER month, if not more. Why do they cost so much? Well, the upward trend is probably your best answer.
Since Podium is offering a free education (at least for now), I personally think it’s worthy of your time to check it out. The course will not make you a social media expert overnight or get you 10,000 Twitter followers, but it will guide you towards the right direction rather than having to search all over the web for resources. Even if you are thinking of doing the certification courses, it’s still way cheaper than the cost of outsourcing.
I hope this article has given you some idea on how to improve social media presence using the Podium education platform. If you like to learn more techniques on growing your online business, check out my number #1 training site here.
“Don’t use social media to impress people; use it to impact people.” – Dave Willis
Do you have any opinions or questions regarding this topic? Feel free to leave them in the comment area below and I’ll get back to you.
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