I was once told that the most common language on earth is ‘food’ and almost 99.9% of the world’s population, can relate to it. If you are reading this article, you are probably a food enthusiast just like me. Have you ever thought of using this passion to make money with a food blog?
Let me share the four secret ingredients that can help you get started.
How To Make Money With a Food Blog
Ingredient #1 – Choose a Blogging Platform
The first thing that you will need is a blogging platform. It is where you write, publish and share your blog with food enthusiasts. Most blogging sites are free to use at the basic level. Some are easy like the drag-and-drop Wix while others are customizable like WordPress.
I personally like WordPress better because it gives me more control over my webpages and design layouts. For example, this page that you are viewing right now is built on WordPress with my own choice of theme. No other websites look like this 🙂
Some people might argue that WordPress is technically challenging to use. Well, that isn’t entirely true. The best way to actually find out is to try it yourself. Simply use the SiteRubix platform to create a WordPress blog for free.
Ingredient # 2 – Identify Your Income Source
You have probably heard that writing can make money. As a food blogger, there are two ways to achieve this goal.
(1) Sell Your Own Products
Anything that you can create – a digital cookbook, an online cooking course or even a new kitchen tool – you can sell them on your blog. Now, what about the physical food? If you operate an eating outlet, you can actually promote the food menu or even better, set up an online delivery service.
“But I don’t own any food products!” No worries. That’s where the second method comes in.
(2) Sell Other People’s Products
Find out who has a popular cookbook, a great kitchen utensil or a delicious food outlet and promote them through affiliate programs. Most companies like people to write good things about their products and if they offer a good commission fee, you can promote them on your blog.
Learn the criteria for choosing good affiliate programs here or search for them directly on affiliate networks like ShareASale.
Ingredient #3 – Write for Your Audience
It doesn’t matter that you’ve never scored A in English essay or that you are better at holding a saddle over a pen; if you are passionate about food, the words will come naturally. Start by selecting a product or recipe that you like or one that you’ve personally tried before.
And then imagine that you are in the kitchen, sharing some great meal with your friends and family. Everyone is having a good time just talking and drinking. Now, translate that enthusiasm into your own words. I assure you that your readers will enjoy reading your blog post or even try out the stuff that you recommended.
In reality, not all good products will convert since everyone has got different taste buds. So here is where you can come in as a food blog reviewer. Look at all the food magazines out there; aren’t they always giving ratings for different products and services? Readers like this kind of information because it gives them knowledge value as consumers.
Essentially, you want to create good quality content based on proper keyword research techniques. This will make your blog stand out from the rest of the crowd.
Ingredient #4 – Promote Your Blog
After you publish a yummy content, you need to promote it for two main reasons;
- A good blog needs engagement from online readers.
- The search engines need to know about your blog post for the purpose of indexing.
The more you share, the more your blog gets passed around the web, bringing in more readers (and income) to your site.
So, how do you go about doing this?
- The most common method nowadays is through social media. In case you don’t know, there are tonnes of food-loving people tweeting, pinning through Pinterest and Google Plus-sharing all day long. Be part of these communities and share your blog.
- When you start getting some loyal readers, have them subscribed to your newsletter for weekly updates.
- Once you know which blog posts are more popular, advertise them through paid search to get more targeted readers and better conversion.
- Don’t feel like blogging? Then learn to make money on YouTube by creating your own cooking channel like Laura. Her delicious recipes attract thousands of viewers everyday!
Ok, Now That the Secret Is Out….
It’s your turn to use these four ingredients to create your own food blog, or video blog if you like. Sprinkle a large dose of passion and you’ll not only make money, but also get to do what you love most – exploring all things food.
So grab a pen and paper and start writing down your ideas. Once you have done that, hop over to my recommended training site to see how to get started on your online business. You’ll get to learn from the experts all about good content writing strategies, affiliate marketing techniques and most importantly, creating a profitable blog.
“The only real stumbling block is fear of failure. In cooking you’ve got to have a what-the-hell attitude.” – Julia Child
Do you have any thoughts or questions about making money with a food blog? Feel free to leave your comments below and I’ll get back to you.
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