With today’s technology, more people are buying tickets on the internet simply because it’s more convenient. The same goes for promoting an event too. But how do you sell event tickets online if you have no experience? I had the opportunity to use a tool called Eventbrite recently while helping out a friend’s business, so I thought it would be good to show you the steps in this article.
What Is EventBrite?
Eventbrite is a one-stop platform that helps to plan, promote and sell tickets easily on the internet, mobile devices or on-site. It offers a variety of features that can send out massive invitations and potentially boost your ticket sales. Founded in 2006 by Kevin Hartz, this service is not only used for big concerts, but also for conference, fundraising and small business activities.
How to Sell Event Tickets Online?
To get started, you’ll need to create a user account after which there are 4 steps to follow through. For demonstration purposes, I’ll be using an example of a florist business that is organizing a flower arrangement class for its local community.
Step #1 – Event Details
In this first step, you are going to provide an overview for your event with this basic information.
- Give the event a name, date and time.
- Briefly describe what the event is all about and compliment it with a good quality image.
- Introduce the organizer (yourself or your company) and their credentials.
- Add FAQs (templates are provided) if you think people are going to ask some common questions regarding the event.
Step #2 – Ticket and Payment
Now, you are going to plan the ticketing such as the selling amount and the pricing option. To get the ticket sales payment, there are a few methods that you can choose from.
- Eventbrite payment processing (in which the company will send the money directly to your merchant bank account 5 days after an event ends)
- PayPal (payment will be directed to your PayPal business account)
- Other payment methods (check, pay at the event or pay via invoice)
Step #3 – Event Theme Page
In order to sell event tickets online, you’ll need some promotional materials. So EventBrite has come up with a simple online editor to design a poster that you can share with your audience.
Step #4 – Invite and Promote
Here are a few ways to promote your event to online users.
- Send via email invitation.
- Send through social links.
- Publish the event on your website using the autogenerated code.
For example, to create an event page, I would paste the code into the WordPress HTML editor and hit publish. Here’s how the page would look like on a florist website.
You can also use other website integration such as adding a customizable CTA button or create a text link on the sidebar to promote the event.
How Much Does It Cost?
It doesn’t cost anything to set up and publish an event on Eventbrite. However, the following fees will be applied when you start selling your tickets.
- Eventbrite Service Fee – 2.5% of the ticket cost + 0.99 cents / ticket
- Payment Processing Fee – 3.0% of the ticket cost in US dollars
**When hosting free events, you don’t have to pay for any fees.
As a merchant, you can choose to pass these fees to the buyers or absorb the fee yourself. Here’s a video to show how the fee system works.
What Do I Like about Eventbrite?
One of my very first impression is that the platform produces a sleek and professional looking event page, which even includes a handy map location which is something every event organizer needs.
The promotion features not only work well with websites, but are also easily integrated with autoresponders and survey sites. Behind the scene, merchants can get access to analytics, event reports and charts that provide helpful insights to understand what makes (or break) an event.
Most importantly, there’s no contract when using the service. You can un-publish, cancel or switch to another event organizing platform whenever you like without incurring any cost.
Here are other positive reviews from people who have used Eventbrite for their online business.
Is Eventbrite Worthy of Your Time?
Imagine planning for an event and no one shows up because there’s no convenient way of buying tickets. This certainly has happened to me and I wished that they have had an online ticketing system in place. It would have made a whole lot of difference.
So many people go online everyday to find out about a certain event or place that they want to attend. Just to give you an idea, here are some of the common queries that I discovered with the help of Google Search.
This shows that there is a huge demand for this kind of service. Therefore, it is definitely worth the time and effort to use Eventbrite to make your event a success.
I hope this article has given you a good idea on how to sell event tickets online. If you want to learn more ways about getting targeted audience to your website, do check out some effective training from my recommended platform here.
“The most successful event is the one that achieves your goals and exceeds your expectation.” – Anonymous
Have any thoughts or questions about this topic? Share them in the comment area below and I’ll get back to you.
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