Converting visitors into customers is one of the most important goals for online businesses. If you are planning to sell something on the internet, you are probably thinking about how to use PayPal on your business website. Well, the process is actually quite simple. Let me explain them to you.
What Is PayPal?
Established in 1998, PayPal is basically an online payment service that process payments for online vendors and commercial users. At current, the company operates in 203 markets, transfers 26 currencies and supports more than 170 million active users worldwide.
How to Use PayPal on Your Business Website
The first thing that you need to do is to sign up for a business account with PayPal. On the main page (for US sellers), you would be given two options – PayPal Payment Standard (free) and PayPal Payment Pro ($30/month). The main difference here is that you can customize and modify the online checkout experience for the latter version. For the purpose of demonstration, I am going to select the free package.
In the next few steps, you’ll need to provide some business as well as personal information before setting up your account. On the account set up, the first thing you would want to do is to confirm your email address to accept payments and linked it to your bank account to withdraw the money from PayPal. Besides that, you also need to double check your business name so that it can be clearly typed out on the customer’s credit card statement.
After that, proceed to the payment set-up. In your case, you would choose to set up on a website which will give you a few options to choose from;
- Use PayPal to process all payments OR as a fund transfer
- Use PayPal with an eCommerce solution OR as a standalone checkout point.
To keep things simple for explanation purposes, I’ve chosen the all payment process without any eCommerce integration. By now, you should have a website set up which enables HTML editing because you’ll need it to create a PayPal button.
Don’t have one? Use the SiteRubix platform to create a WordPress website for free.
Next, you’ll proceed with the following steps to create a PayPal button.
- Select/customize a button type and enter the payment details.
- Enter information to track inventory/profit and loss.
- Customized advanced features such as directing visitors to specific check out page.
- Create the button by generating an HTML code.
- Copy and paste the code on your WordPress text editor, as shown in the example below.
- Publish and test the button to make sure that it links to a PayPal payment page. If the transition is smooth, then the installation process is successful.
What Are The Advantages of Using PayPal?
(1) Here are some of the reasons why PayPal is so widely use by merchants on their business websites.
(2) It’s very easy to integrate. All the mechanics are pretty much built in. You just need to choose your options.
(3) There is no set-up fee. You only pay when you sell something, but the more you sell, the less you would have to pay. Here are the examples of transaction fees that apply if you are selling in the US.
U.S. Fees – 2.9% + $0.30 per transaction
International Fees – 3.9% + fixed fee per transaction
# For more information about the breakdown of the fee structures, please read this page.
(3) There are also no monthly fees if you are happy using the Standard PayPal Payment.
(4) Having PayPal as a check out will provide convenience and confidence for shoppers globally because it makes you appear more trustworthy.
(5) The check out interface by PayPal gives shoppers good user experience (works on mobile devices too) thus helping them complete their purchase online without confusion.
(6) The buttons can also be used for creating donation on a website, sell subscriptions and allow shoppers to buy gift certificates.
(7) Many popular eCommerce solution integrates with PayPal, so if you are a retailer, there are a lot of options to choose from.
Here is a testimonial from a merchant who shares his experience using PayPal to grow his business.
So, Is PayPal Worthy of Your Time?
Whether you are selling one type of digital product or 100 pieces of T-shirts, PayPal can be customized to suit your business needs. In my opinion, the software is worth the investment if you are interested to create an online store, a project campaign or anything that you want to monetize on the internet.
I hope this review has given you a better idea on how to use PayPal on your website. If you wish to learn other ways to grow a successful online business, check out what the tools and training at Wealthy Affiliate University can do for you here.
“You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp
Do you have any thoughts or questions about this topic? Feel free to leave a comment below and I shall get back to you soon.
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