I know how it feels. You are excited about starting your online business, but don’t know what to call it. You have an idea, you have the vision, but you don’t have the right words. Don’t worry, you don’t have to go through this alone. In this article, I will brainstorm with you on how to come up with names for your business. It’s actually easier than you think.
#1 – Proprietor’s Name
This method goes all the way back to the traditional business set-up where people named their company after their own or family name. We see this a lot in the 60’s where people would call their shop as ‘The Nancy’s’ or ‘John’s Place’.
Having a name authenticates the business and gives more transparency on who the business proprietor is. However, it doesn’t suggest what the business is all about. You have to do a lot of marketing to show people what you do and if you do it well, the business name can then be very exclusive.
A few outstanding businesses that use their proprietor’s name are Oprah, Ford and Zang Toi.
#2 – Product Name
You could add some description to the products or services that you are selling. The description could come in the form of again, the proprietor’s name, a different language or any words that can enhance the presence of the business.
This will make the product more attractive and gives people some ideas as to what your business is all about. A few examples are Wong Fu Productions, Au Lit Linens and The Food Network.
#3 – Product Concept
A product concept is a vision or impression you would like to portray to your customers. You can use your creativity to make it sound inviting or spark curiosity among potential customers. Some of the businesses that adopt this concept are New Zealand Natural, The Body Shop and Victoria’s Secret.
My website TimeRichWorryFree for example, uses this method. It’s a site that shares tools, ideas and motivation to help people achieve time freedom through starting their own online business.
#4 – Branding Words
We commonly see a variety of business brands around us. They are usually short creative words that you probably can’t find in the dictionary (yet) and they can be used to label any products that you can think of.
This method can be pretty challenging because you are literary creating a new word that people have never heard of. Yet, it has to be unique enough to make your business look attractive.
Just like using a proprietor’s name, if you work hard enough on your marketing, brand names can sell on its own for a very long time. Such examples are LSTN, MOZ and of course, our very own Google.
#5 – Intentional Words
These are your regular day to day words. In addition to having a direct representation of what your business does, it also communicates ‘intention’ with the readers, thus leading them to take action such as visiting or buying from you. Not many brick and mortar business carries such names, but you can find a lot of online businesses using it as their domain name.
This is because intentional words are also long tail keywords that can help people discover your business on the internet. So while local businesses get local customers, intentional words can bring you tonnes of global audience because your business can offer what they are searching for online.
Some examples of intentional words are Learn To Grow Wealth Online and Keep Calm And Travel.
To come up with good intentional words, you have to be descriptive and preferably, know how many people are searching for similar terms online. Using a keyword research tool like Jaaxy can certainly help you with this.
Break Some Rules
While there are a lot of suggestions about the do’s and don’ts of business names, I am in the opinion that it is okay to break some rules and sprinkle some creativity on your branding. Don’t stress out yourself in finding the perfect name. A business is only good if you put in effort to building it, not naming it.
An Awesome Business Name…
Isn’t just about uniqueness. It begins with the passion and purpose that got you into this entrepreneurial journey. No one will know this better than you do. So, if you are still trying to figure things out, ask yourself these questions;
- What makes me create this online business?
- What can I offer to my readers?
- How will my business grow in 10 years time?
I hope these tips have helped you learn about how to come up with names for your business. If you still need any brainstorming, please get in touch with me and I am more than happy to help you out.
“Whenever you see a successful business, someone once made a courageous decision.”
– Peter F Drucker
Do you have any thoughts or questions about finding the right business name? Just leave your comments below and I’ll get back to you.
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