Do you have experience with home repair and would like to transform your skills into a profitable online business? Then, this is the right article for you. In this week’s niche tips, I’ll explore the potential of this industry and show how you can make money with Home Depot Affiliate Program using three effective techniques.
First Of All, Why Affiliate Programs?
The affiliate program is a business model that allows you to earn sales commission whenever you refer a customer to the merchant’s site. Unlike a traditional business set-up, affiliate marketing requires very low capital investment (no licensing, no insurance fee, etc.), yet it offers more opportunities to acquire new clients.
Due to the nature of the program, you can always start on a part-time basis and gradually grow into a full-time online business. With their range of products, you can target different audience and maximize profit even when the season changes. Most importantly, when you can no longer work as a handyman (or woman), you can still use your passion and skills to generate income through an online business.
The Home Depot Affiliate Program – Quick Facts
- There are two types of programs available; Home Depot US where you can apply via Conversant (formerly Commission Junction) and Home Depot Canada via PepperJam network.
- It’s free to become an affiliate, but you need to provide a website address during the application process.
- The commission payout is 3% on products, mobile, and buy online pickup in-store orders and 5% on custom blinds.
- The cookie duration is 24 hours.
Now, let’s see how you can leverage from this provision in your marketing strategy.
3 Ways to Profit From The Home Depot Affiliate Program
(1) Higher Price Range Products
It’s pretty obvious that the higher priced products you promote, the more commission you’ll make. So, if you want to earn at least $1.50 per sale, you need to start with something worth $50 and above. Of course, you shouldn’t be promoting for the sake of commission alone. No matter the price, it still has to be relevant to the needs of your audience.
For example, if your niche is about house lighting, you can search under ‘Lighting and Ceiling Fans’ and select the price range on the left sidebar.
There are more than 1000 items within this price range, so that’s a lot of opportunities for product reviews. What’s even better is that, Home Depot will suggest other frequently bought items and accessories that when summed up together, can potentially increase your overall sales commission.
(2) Customer Reviews
Customer reviews are invaluable when it comes to eCommerce shopping because they are usually non-biased. Many savvy shoppers will refer to this information before deciding on their purchases. When promoting a certain product, it’s always better to choose one that has more good quality reviews (not just quantity), to backup your recommendation.
For example, this outdoor chair cushion has about 66 reviews and more than half of the customers rated it between 4 to 5 stars. Here’s a snippet of a positive review.
There is so much practical information here and I am sure if you research thoroughly, you’ll be able to come up with a comprehensive list of the pros and the cons that will benefit your readers. But what about negative reviews? Are they helpful in anyways? Well, I would use them for product comparison so that it will clearly distinguish which product is worth buying.
Remember the 24 hour cookie duration? If you can speed up the researching process for your readers, then they can decide on their purchase sooner and you can earn a lot faster.
(3) Project Ideas
Home Depot isn’t just an ordinary eCommerce site. It’s full of resources on how to build a smarter home and one of the feature which I think is indispensable to you as an affiliate marketer is the DIY section. Home improvement projects are a wonderful way to convert readers into customers because without tools, you can’t create anything basically.
Your blog will help people discover the tools they need and in the DIY section, you’ll find invaluable keywords that you can use to create content for that purpose. Each how-to guide, video tutorials and the blog, comes with topics that you can research and rank for to target specific audience to your site.
These are just some random topics that I’ve picked and found them to have high searches yet low in competition by using the Jaaxy Keyword Tool.
- how to make a garden sink (searches = 144, competition = 2)
- tools needed to change kitchen faucet (searches = 52, competition = 5)
- outdoor patio cabinets storage (searches = 80, competition = 19)
- build a deck on a sloped roof (searches = 56, competition = 6)
- how to install a lawn sprinkler system (searches = 192, competition = 29)
Each of these topics will need a tool, if not, a set of tools. So, if you merge good quality products with good customer reviews into your guides, imagine how much you can potentially earn.
Let’s Get Started
Now that you know how to go about marketing with the Home Depot Affiliate Program, it’s time to build your website. You’ll need a domain name and a publishing platform. The domain should reflect what your niche is all about and for best search engine ranking and visibility, I highly recommend that you use WordPress.
For more information on how to register a domain and connect to WordPress easily, please read my full review on Siterubix hosting solution here.
Is Home Depot Affiliate Program Worthy of Your Time
At current, there are 17 types of product categories (and many more subcategories within) on Home Depot, each of which is potentially a lucrative niche of its own. There will always be a stream of people looking to fix and refurbish their homes, whether they live in a tiny home or a mansion.
Hence, this industry will never run out of trend so the more information you can provide, the more audience you’ll attract and eventually convert on your website. I hope you’ve found these tips to be helpful and exciting. If you have any thoughts or questions on how to start an affiliate business, check out my recommended training platform here OR leave your comment below and I’ll get back to you.
“No trip to Home Depot is complete without at least two more trips to Home Depot for things you didn’t know you would need.”
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