When a friend asked me this question, my straightforward answer was yes. It was one of the few things that I learned when I started my online business in 2014 and I didn’t think that it was an exception. I know that the technicalities of setting a website and optimizing for the search engines can be a steep learning curve for some people.
So, do you actually need a website for affiliate marketing? Here’s my personal view regarding this matter.
Is It a Legal Requirement?
After hours of researching, from Wikipedia to the Federal Trade Commission (FTC) Guides, I actually can’t find a single legal statement that reads or suggests that you MUST have a website in order to become an affiliate marketer. Also, there is no fixed standards to abide to (not that I know of); only a ton of guides and advise coming from experienced marketers.
The lack of these rules and regulations seems to subject the industry to various interpretations. One of which is that you don’t need a website and to some degree of exaggeration, you can make a lot of money online without one.
In other words, you are putting the affiliate link directly in front of the viewers and getting them to click on it. In order to generate a big amount of sales commissions, these links must then be published frequently to increase their visibility.
Ways Marketers Promote Without a Website
When using a non-website platform for promotion, one has to think about 1) Where your audience is and 2) How to get them to click on your links. Contrary to what you may think, most of these advertising methods are actually legit, but they don’t necessarily produce the result that you want in the modern online marketing landscape.
1) Online Forums
This is probably one of the most popular ways of dropping affiliate links. In the past, one would enter a discussion thread and sign off with a signature image that links directly to a product promotion on a merchant’s site.
Needless to say, this method is pretty outdated and scorned at as an act of personal gain. Even in a well-respected platform like Quora, some people will still take the advantage to leave so-called ‘helpful’ links, which are actually their affiliate links in disguise.
Pros – Most forums are free to join so there’s really no cost of investment on your side.
Cons – However, most forums have rules that prohibit spamming so make sure you read through them first. If you are ‘actively’ posting links regardless of the topic of discussion, you may get flagged or worse, banned from the members area.
2) Classified Sites
Classified website is another online place where you can place ads based on your locality. The main aim is to target audience within your vicinity and to establish a business or working relationship. Is it relevant to affiliate marketing?
Well, not really. But it’s a free marketing platform (most of them are anyways) so some people may find that convenient. Out of curiosity, I ran a quick search about ‘online jobs in Las Vegas’ on Craigslist and here’s an advertisement that caught my attention.
The content is pretty much a call-to-action intending to lead you to a product via the affiliate link – not exactly the typical local ad that you would see.
Pros – Again, this is a free platform to join.
Cons – No one really monitors what goes in and out of the listing. As a result, these kind of sites are full of spammy ads – whether they are local or affiliate businesses – which makes viewers more wary about the legitimacy of these ‘opportunities’.
3) Video Marketing
For people who prefer visual engagement, video platforms like YouTube is the go-to place for promoting a product. Although YouTube’s terms and conditions does not clearly forbid the use of affiliate links, marketers are advised to publish only relevant content that offers value and NOT to use the platform solely for financial gains.
In the example above, the promotion is very subtle and you would only see the affiliate link if you choose to read more in the description area. Even so, the marketer clearly indicates that he’s an affiliate which provides more transparency to the viewers.
Pros – Besides the free video hosting service, you can also make money on YouTube based on the size of your audience and this is always a nice additional income to have.
Cons – There are a lot of things that go into a good video production – personal skills, creativity, time and gadgets – way more than creating a website. Often times, you have to build your audience first before you can expect to monetize at a large scale.
4) Email Marketing
This method is more targeted because you’d actually be advertising directly to potential customers through their personal emails. In the promotional content – whether it is a newsletter or an eBook, the marketer would clearly state his affiliation and offer a link for you to follow through.
Pros – A more personal method of advertisement and highly profitable if done right.
Cons – Getting and sending the emails in bulk is the tricky process. Without a website or an autoresponder subscription, you might go down the route of buying email lists which can do more harm than good. And if you don’t have an autoresponder, get ready to do a lot of laborious emailing stuff yourself.
5) Paid Traffic
Paid advertising is another targeted way to reach out to your audience on search engines or on social platforms. You would create a sales page (a webpage rather than a website) and bid on a certain keywords to compete for the most visible spot that attracts the most readers. When someone clicks on this ad, it would lead them to that page where your affiliate link resides.
Despite the dwindling popularity, there are still places that teach you how to create and promote sales page without the use of a website. This class in Udemy is one of them.
Pros – You can focus your marketing effort in targeting specific audience online.
Cons – You do need to have a good grasp of keyword research (and a lot of money) before you invest in this channel. It works very well with digital product promotions, but in most cases, physical product companies will not allow you to bid on certain keywords because it’s considered as an act of trademark poaching.
But Why Creating a Website Is More Important
Apart from advertising on low quality sites, video marketing, email marketing and paid traffic can be highly successful IF you’ve covered your groundwork properly. Understanding your niche and analyzing good quality keywords, prior to using all these advanced marketing channels, will help you appreciate what online traffic is all about.
In my opinion, the best way to put this skill into practice is to write your own content and promote them through YOUR OWN WEBSITE as you reap other advantages along the process;
- You are able to offer helpful information to other people instead of just selling products.
- The search engines will find your content and ranked your site for various keywords, thus offering more exposure for your marketing effort.
- It humanizes your brand as compared to some random ad listings.
- Getting approved for reputable affiliate programs such as the Amazon Associate is a lot easier.
- You don’t have to rely on other people’s platform for your promotion.
- You can obtain good quality emails to build your own audience.
- When you own a website, you have a business asset that appreciates in value over time.
So although it’s not a prerequisite, your affiliate links will convert much better in that manner over long period of time when they are placed strategically on a website.
Here’s the Good News
It’s actually not difficult to create and frankly, not that expensive to maintain a website either. If you choose a platform that’s optimized for the search engines like WordPress, your site can go live within minutes. As long as you keep publishing good content on a regular basis, you would be making steady affiliate commissions for years to come.
If you are looking for a reliable web publishing and hosting solution, read my personal recommendation about SiteRubix in this review.
“Don’t build links. Build relationships.” – Rand Fishkin
Do you have any thoughts or questions about this topic? Just drop me a comment below and I’ll get back to you.
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