Shoes are very common, yet popular item, but do you know that the US footwear industry reap about $48 billion in revenue each year? If you are interested to start an online shoe business, you have certainly chosen a profitable niche. What’s even better, you don’t really need a lot of inventory for this. Let me show you how it works with the Crocs affiliate program.
What Is Affiliate Marketing?
In case you are new to this term, affiliate marketing basically means earning a commission by recommending a merchant’s product online. The way you partner with the merchant is by joining their affiliate programs either directly from their site or through affiliate network companies.
Where to Find Crocs Affiliate Program?
The Crocs affiliate program is available at Rakuten Linkshare.
All you need is to create an account in the network and search for ‘Crocs’ in the advertiser column. With this program, you’ll make 8% of affiliate commission every time someone buys a pair of shoe at the Crocs online store through your affiliate link.
How To Start an Online Shoe Business?
Domain and Hosting
Although there are many ways to promote an affiliate product, the cleanest approach I find to building a successful online business is through an affiliate website. If you’ve not created one before, just head over to SiteDomains and search for a custom name. In this example, I came up with a business name called ‘dailycomfortshoes.com’ and it is available for purchase at $13.99/year.
After buying the domain, you just need to hook it up to SiteRubix hosting and within minutes, it will automatically launch a WordPress website. There’s no need to download any software and you can start to use it immediately.
The next step is to fill your site with content, but before you jump into the selling part, think about what type of female shoppers that you want to focus on your website. There are plenty of people who buy shoes online every day, so what reason can you give them to buy from you instead of the competitors? What unique information can you provide in order for them to trust your product recommendation?
A good approach is to address the situations/problems that women have when it comes to choosing shoes. Here are some topics that I’ve brainstormed using Google’s Alphabet Soup Technique.
- How to choose shoe size?
- How to choose comfortable shoes?
- What shoes to wear for traveling?
- Can I wear the same shoes everyday?
Before people buy shoes, they would ask these type of questions and usually search for the answers online. That’s where keyword research comes into the picture. How popular are these queries and how easy can you rank for these keywords? Let’s use the Jaaxy Keyword Research tool to find out more.
This is a popular term; about 64 searches per month (see AVG score) and low competition of 17 (see the QSR score). The lower the QSR value, the easier it is to rank for that particular keyphrase.
Not a popular term; too low searches (AVG <10).
Moderately popular term; has 24 searches per month and low competition score of 13.
Following the analysis, we would target the popular term and write an article based on that keyword idea. You would repeat the same thing until you get some traffic coming to your site. After that, apply for the Crocs affiliate program and wait for the approval. Once you have been accepted, you can tie in some products on your content by using the affiliate links provided.
For example, if your article is about “What shoes to wear for traveling”, you can introduce the Duet Busy Day Heather Multi Skimmer which is a casual looking yet comfortable shoes for women. Crocs also provide high-quality image product links which you can add to make your article more visibly engaging.
This pair of shoes sells for $54.99, so if someone were to purchase the product through your recommendation, you’ll make $4.39 (8%) in affiliate commission. Now, I know a couple of dollars probably isn’t a lot of money, but here’s where you can leverage from your online traffic.
- Hundreds of people are going to read your article and product recommendation.
- One shopper may choose to buy more than one product.
- People are willing to spend more money during promotional seasons.
So, if you can convert 100 readers into buyers, you’ll earn a minimum of $439, if you get 1000 readers, then you’ll earn $4390 AND that’s only for ONE product alone.
Shoes for Everyone in the Family
Crocs also offers a great selection for men and kids shoes so remember to include those range when you are writing your product reviews. Here are some great keywords that you can consider for these categories.
- mens flip flop with arch support
- comfortable sandals for men
- what shoes to wear with khakis
- crocs rain boots for kids
- loafers for baby boy
- girls flats on sale
Just by thinking out of the box, there are so many fun ways that you can start an online business selling Crocs without having to stock any inventories.
So, Is Crocs Affiliate Program Worthy of Your Time?
Although Crocs shoes aren’t the cheapest footwear, they are very well known for their comfortable designs. Since I own a pair, I know how it feels like on my feet and I am very sure a lot of people like them too.
Navigating their online store is a pleasant experience for the shoppers and there are plenty of positive reviews to read. Plus, when the shoes go on sale, the mark down can be quite irresistible not to buy. Currently operating in more than 90 countries, Crocs has become a household brand that many people trust. Therefore, this is a worthy online opportunity to consider.
I hope this article has given you some idea on how to start an online shoe business using affiliate programs. You can also apply the same techniques – create a website, write content and convert your traffic – on other shoe brands that you favor.
If you think this niche is exciting, do get in touch with me within the training at Wealthy Affiliate University to learn how to get started.
“If Mondays were shoes, they’d be Crocs.” – Annoymous
Do you have any thoughts or questions about this topic? Feel free to leave a comment below and I’ll get back to you.
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