Are you a designer or an artisan who is looking for an opportunity to sell your work online? Then you have probably heard of Zazzle before. What can you do with it and most importantly, can you make money on Zazzle? This review will answer these questions and show you an effective way to start an online business from your passion, so read on.
What Is Zazzle?
Zazzle is an online marketplace that allows designers to offer their artwork on custom made products as well as artisan to sell their homemade crafts. Founded in 1999 by Robert Beaver, the platform currently attracts more than 30 million visitors and serves more than 100 countries worldwide.
How Does It Work?
Generally, there are two ways to sell on Zazzle. If you are a designer, then you would start by creating a store and choose a blank product to go with your artwork. After uploading the images and editing the necessary dimension, you can publish the design for sale.
When an order comes in, Zazzle will do the printing on your behalf and ship the products to the customers. The way you earn is from the product mark-up, also known as royalty. The royalty value is determined by the seller and it could range between 5%-99%.
For example, if the base price of a white T-shirt is $20 and your royalty is 5%, the product would sell for $21 and you get to keep $1. However, if your royalty is more than 15%, Zazzle will charge a 5% transaction fee.
The next method applies if you are an artisan who sell handmade products. In this case, Zazzle is going to function like an eCommerce platform, but before you can list your products, they must first be reviewed by the Zazzle team.
Once you are approved, you can create a store and start selling. For every transaction, you’ll need to pay Zazzle a small commission and take into consideration the shipping cost and sales tax.
What Are The Advantages?
As a designer who has no experience selling online, Zazzle may appeal to you for these reasons;
- The set-up cost is very minimal as there are no joining or listing fees involved. There is also no limits as to how many designs that you can upload.
- Since Zazzle deals with product acquisition and shipment, you don’t have to worry about inventory at all. Plus, they offer a wide range of day-to-day use merchandise, so this gives you an opportunity to be creative with your designs.
- You can leverage from Zazzle’s huge daily traffic to promote your designs to potential shoppers.
What Are The Disadvantages?
Despite the perks, there are a few downsides to take note if you want to be a Zazzle seller.
- If you look through the calculation that I showed you earlier, you can see that the earnings are marginally low. To achieve a targeted income stream, you’ll need to create and list as many designs as you can, frequently and consistently. If you only have like 5 designs, you are not going to be earning a lot.
- Shoppers pay Zazzle first, before you can get your royalties. So there’s a slightly longer fund-transfer time in which you don’t have much control over.
- Due to the ease of listing on Zazzle, many people will flock to open their online stores and this creates a huge competition for any given product category. For example, in the women’s T-shirt section, you are up against four hundred thousand items by other designers.
That’s a very tough competition to beat if you are a newbie.
So, Can You Make Money on Zazzle?
To answer this question, there are two situations that need to be addressed first. First, it’s very difficult to get noticed in a crowded marketplace. Second, without visitors, it’s almost impossible to make any sales no matter how skillful you are.
The truth of the matter is, if you are dependant on Zazzle’s internal search mechanism and store features to attract shoppers, you’ve got to try harder because you actually don’t have any control over the marketing of your store. Over time, your listing will only get pushed down and disappear along with other ‘passive’ sellers.
So, what can you do to solve this problem? You’ll need an independent platform and the best way to do this is to create a business website which gives you more control along with these benefits;
- Through blogging, you can leverage from keyword research to attract a specific audience from the search engine such as Google or Bing. For example, you can target people who want to print customized T-shirt to your site and lead them to your store on Zazzle.
- It allows you to create an online presence through your own branding so that people can recognize your unique skills apart from other Zazzle sellers.
- With a website, you can get to know and interact better with your buyers.
- Heck, once you become an authority within your niche, you can even sell directly from your site and keep all the profits to yourself. No sharing commission with anyone.
- As a website owner, you can diversify your income streams. So, if for some reasons, you stop producing designs down the road, you can use other strategies such as affiliate marketing and earn from recommending other company’s product online.
And in case you think creating a website is only for techies, it’s not. With the help of SiteRubix, you can install a WordPress website within seconds. All you need to do is enter your brand name, choose a theme and your site is ready to go.
Another awesome feature about SiteRubix is that it is also linked to an online entrepreneurship training in Wealthy Affiliate University. So if you are thinking about how to make more sales, whether it’s for your Zazzle store OR through your own personal website, this training course will give you a good foundation that will ensure success for your online business.
I hope this review has helped you understand that you can make money on Zazzle, if you implement the right technique from the beginning. Learn more about the their awesome training here and if you need any help getting started, just give me a shout.
“Design is not just what it looks and feels like. Design is how it works.” – Steve Jobs
Do you have any thoughts or questions about this topic? Feel free to leave them in the comment below and I shall get back to you.
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