In this modern day of marketing, if you do not promote your products or services online, no one will know about your brand. So, how can you get more people to notice what you do? You need to build a website and in this review, we’ll find out if Yola meets your expectation in building an online presence for your business.
What Is Yola?
Yola, which means ‘hatch’ in Hindi, is a website builder and hosting service, founded by Vinny Lingham in 2007. Hailing all the way from Cape Town, the company currently serves more than 10 million users in the areas of small businesses, personal interest as well as non-profit organizations.
How Does It Work?
To get started with Yola, you need to select a template that goes well with your online niche. In your user interface, you’ll see a dashboard that has all the control panels and tools for editing. You can customize each detail by entering specific changes into the command boxes.
Like most simple website builders, Yola also comes with the drag-and-drop widgets which you can easily add images, videos and more. For more advanced use, you can optimize the website for SEO or even add an online store.
Here’s a quick peek behind the scene at Yola’s website builder.
How Much Does It Cost?
Yola offers one free and three types of paid plans. With the free account, you get to create;
- 2 free websites.
- 3 pages for each website.
- Content storage (images, videos, PDFs, etc.) up to 1 GB.
- Upload file size up to 5 MB.
With the paid plans (ranging from $4.17 to $16.66/month), you’ll benefit from a lot more features such as;
- Email support.
- Premium style templates.
- Mobile-responsive website.
- SEO support.
- Business directory listing.
Other external features that will incur additional fees are e-commerce tools at $10/month and personalized email address at $9.96/year.
For businesses that are looking to get a more professional look, Yola also offers a premium service that hires designers to create and publish websites, the way you want it to be. This package cost $499.95/ year and $99.95/year thereafter.
Whether you want a basic or advanced website, Yola certainly has plenty of options (and add-ons) for you to choose from.
What Do Most People Think About Yola?
Just like most website builders out there, Yola is recommended for its intuitive editing and designing. That means, even users with zero knowledge about website creation will not have any problem using it.
As far as SEO features in Yola are concerned, it has received some good ratings from several bloggers. While there are a few complaints about customer services, we shall not dwell too much on that topic since we are more interested in the quality of the gear here rather than the gossip.
So, Is Yola Worthy of Your Time?
Well, let’s see. If you are a new website creator, intuitive editing is certainly more attractive because it makes everything appear hassle-free. So, if you don’t want to deal with anything too complicated, Yola is a good platform to begin with.
However, having owned a business website for some time now, I can assure you that the website creation part is the least that you have to worry about. Getting more traffic to your site is far more important for brand and business recognition online.
For that reason, I think Yola fell behind due to these limitations.
- Three pages (in the free account) are way too minimal to create engaging content for your readers.
- Business blogging is done by integrating with Tumblr, an external application, instead of within the Yola site. So when viewers want to read your blog, they will leave your site for another site which is seen as outgoing traffic which isn’t beneficial for website ranking.
- Mobile-responsiveness is almost a necessity for websites these days, so it should not be limited to just paid plans.
- Likewise, creating a website without SEO is like having a fancy car with no gas. It would only sit there and serves no purpose whatsoever. Therefore, I think SEO feature should also be made available for the ranking benefits of all websites.
So obviously, the paid plans seem like a better option if you are thinking of building a business website.
But, is that all? Will having a business website sufficient for people to notice you online? How do you engage with your readers? How do you go about listing your business on Google? These are important for the success of any online business, but unfortunately, not every website builder will show you the step-by-step.
That’s why I recommend that you learn the basics of website building and online marketing first before dishing out hundreds of dollars for just a pretty looking site. At Wealthy Affiliate University, you can actually master all these skills at the fraction of the price you pay at Yola.
Here are just some of the tools and support which you can benefit from WAU.
When you have a strong website foundation, you’ll have higher chances in achieving your business goals. If you want to learn more, simply follow the link above to see how you can get started.
“Helping business owners think bigger about who they are and what they can offer to the world.” – Anonymous
Do you have any thoughts or questions about building an online presence for your business? Just leave your comment below and I’ll get back to you.