Millions of books are being published every year, but not all will sell, much less discovered by the readers. If you are an aspiring author, you need to do something about this and one of the best ways to promote your book online is to showcase your content through various digital medias. Fortunately, there’s a simple and cost-effective tool to help you out.
What Is Booklaunch?
Booklaunch is a dedicated software that creates a professional looking launch page for book promotion. Something like a landing page if you will, except that it’s a bit ‘bookish’. It also comes with other features to help you do some marketing on your own.
How Does It Work?
Firstly, you need to create a user account, after which you’ll be directed immediately to the page editor. The launch page is primarily divided into some basic sections as you can see in the image below.
The editing process is very intuitive. You just need to click and add text or images where it is prompted and you can move or delete the sections according to your preference. When creating images, I highly recommend that you use Canva for designing book covers since it’s free and easy to use.
Additional sections that you can add to boost more engagement are video clips, enhanced social sharing and endorsement by other people.
Once you are done with that, move onto the page settings to give this page a title and a unique page URL. By default, Booklaunch will automatically create a URL that looks something like this;
This URL consists of mostly numbers and I am sure you’ll find it very difficult to remember. There are two ways to fix this.
1) You can change the last part of the URL to make it read like this;
2) OR, you can buy a custom domain pointing to the launch page. Frankly, custom domain names offer more advantages because;
- They are easier to remember.
- They belong to you forever.
- You can use it to create a webpage (like what you are doing with a launch page right now), a website or a blog.
- It provides more branding power without other default wordings in between.
To search for domain availability, you need a registrar service and I usually go to SiteRubix for this. For the price of $13.99, the fee INCLUDES privacy protection, email forwarding and great technical support. I find this reasonably priced as compared to other domain registrars out there.
Read this page to learn other features about the SiteRubix hosting platform.
Other settings that you need to include in the launch page are SEO (Search Engine Optimization) metadata such as page title, page description and keywords. This will help the search engines to understand what your page is all about and make it more visible to the readers when it appears on the search result page.
When that’s all done, you can then use the page link to share on social media, post on emails or include it on your website. Now here comes the nifty part. Within the page, you can actually invite readers to sign up for your offers – whatever it may be – and from here, you’ll be able to build your own email list. You can also integrate analytic tools to study your audience behaviors and personalized online checkouts to sell directly to your readers.
How Much Does It Cost?
If you are only promoting one book, you can start using Booklaunch for free. Going for the paid plans, however will give you more access to other features.
Is Creating a Sales Page Worthy of Your Time?
Although I am not an author myself, I think that the current time is very exciting for content dissemination especially when it comes to books. This process used to be a tedious one from the standpoint of a contemporary publisher, but now, with the help of a webpage, videos and social media channels, things have gotten a lot easier.
- You are able to create an author platform that offers more professionalism to your career.
- You can engage with your readers directly to get their personal reviews of your work or enlist them to help with future promotion.
- You can create more influence in relevant niches and connect with other aspiring authors.
- You are in better control of your online presence and marketing without having to rely on other people.
- When you grow your own network, you are growing your own online business too.
If you can write a book, creating a sales page will not take you a lot of time. This software is inexpensive and easy to integrate with other online tools that you haven’t even tapped into yet. So whether you already have a book in the stores, or in the process of writing one, it’s never too late to learn how to promote your book online and become that great author you always dream of.
I hope you have found some exciting ideas from this article and if you need any help getting started with an online platform, just leave a message below and I’ll get back to you.
“At the end of the day your ability to connect with your readers comes down to how you make them feel.” – Benjamin J. Carey
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