Recently, I was asked about how to start an art business online and it reminded me of my dream of becoming an artist, well, long time ago. Obviously, I ended up doing something else because a lot of people didn’t find it a profitable career at that time.
But is it really true that you can’t make money in arts? Let’s see what kind of opportunities are out there for creative people like you (and me).
What Type of Art Are You Interested In?
Art, on its own definition, is a very broad niche. When people say they like doing art, they are usually referring to something specific like drawing, painting or craft. So the first question to ask is, what type of art are you good at? Obviously, it would be the skill that you want to use as the foundation for monetization.
However, you also want to make sure that your skill is in demand. To find out, I am going to use Google Trend to check the popularity of a certain art type. I’ve randomly selected oil painting, figure painting and acrylic painting as examples.
If you look closely, each of the art trends is different. Oil and acrylic painting seem to be more popular than figure painting, hence that should give you some ideas on which type of art to venture into.
Another resource that you can check out is TrendHunter. It is a community website that regularly posts an updated collection of cutting edge trends from various niches. If you checked under the Art & Design Category, you would find some interesting trend. This week, for example, I discovered that “Tiny Still Life Portraits” is quite a hot topic.
Now that’s an art category that I haven’t thought about. I wonder what’s the trend like for ‘portrait drawing’ so I went to Google Trend and as expected, it’s a widely search term online (look at the upward trend since 2011).
Combining both information from Google Trend and TrendHunter, you now know better what type of art skills is in demand for running a business.
How To Start An Art Business Online?
There are generally two ways to do this; sell products/services created by yourself OR recommend products/services by other artists. The most popular medium used for promoting a certain thing is content sharing through blog posts.
Within each blog post, you would target a keyphrase which is essentially the core message that you want to get across to your readers. Remember those ‘hot’ terms that we discovered from Google Trend and TrendHunter? Those are the words that we want to use.
When you plug those words into the Alphabet Soup Technique, you’ll find more words that would make them more descriptive. Using the term ‘portrait drawing t…’, I could see a few suggestions from Google.
It appears that these are the four popular terms that people are currently searching online, but there’s more if you look all the way to the bottom of your search result page. Under the column that says “Searches related to portrait drawing tips”, you’ll find the LSI (Latent Semantic Indexing) keyphrases.
These are not just a bunch of words, but they are actually closely related to the original keyphrase and offers a lot of value in finding low competition keywords in which I will describe shortly.
What’s The Point of Understanding Keywords?
Firstly, a content that’s written based on a targeted keyphrase ‘speaks’ to a group of audience. If they can relate to your content, then they are more likely to buy something online following your recommendation.
Secondly, keywords when placed properly in an article, will boost the page ranking on the search results, thus getting more clicks and more audience visiting your website. Generating high online traffic over a long period of time will determine the success of your web business.
What’s a Good Keyphrase to Use?
With the help of Jaaxy Keyword Tool, I am going to look for the ‘demand and supply’ of some the LSI keyphrases. As business owners, we are generally searching for a ‘HIGH demand, LOW supply’ trends as this equates to more profit gain and less competition. See the screen below.
The term “portrait drawing tips for beginners” has 32 average searches per month (demand value) and 18 competing websites (supply value). Now, take a look at the next one, an LSI variant of this keyphrase.
The term “self portrait drawing tips” has 152 average searches and only 5 competing websites. Hence, this would be a better choice. That’s in a nutshell, how you choose a good keyphrase to write for your blog.
Link a Content to an Income Source
One of the ways to teach people about a certain drawing skill is to show them and creating video tutorials using YouTube platform, for example, can be very effective. Take a look at some of these videos and the amount of viewers that they get. These videos can be incorporated into blog tutorials, online courses or even an eBook, depending on what you want to monetize from.
Alternatively, through affiliate programs, you can also recommend tools that you personally use for drawing a portrait. When someone sees how useful it is, they are more likely to buy the product and you’ll make a small affiliate commission as a result of that. In fact, affiliate marketing is one of the easiest method to start with when you don’t have any experience running an online business. All you do is refer people to an existing art product/service without having to create a whole lot of things yourself.
In the Amazon marketplace, for example, there are a variety of drawing pencils that you can recommend, like these ones.
Amazon Associates earn from 4% for each sale, so if you can get a reader to buy the best seller “NUDGE Da Vinci 33 Piece Sketch & Drawing Pencils Studio”, you’ll earn about $1 in commission. Utrecht Art is another big online marketplace that caters to artists exclusively and their commission rate is 10%.
So, if you recommend the “Artist Swing Easel with Tripod”, you could earn up to $6.50 per sale. Although the money that you make is only a couple of dollars, bear in mind that online traffic is recurring and when people shops at reputable marketplaces like these, they usually buy more than one item so this can translate to more earnings for you too.
In other words, you can actually earn thousands of dollars by just recommending the same item to thousands of people searching online.
Art Can Be a Profitable Niche, If You Know Where to Look
Has anyone ever told you that you can’t make money in art ? Well, that was before the Internet era. If you know how to apply the techniques that I have just explained, you can build a successful online business even by just selling drawing pencils. And that is just ONE type of tools in the entire art niche.
Every art category has an interesting topic to write about and by learning how to do proper keyword research, you can write a ton of content for your business website to generate traffic and make sales. So, are you excited to create your first art business online? Join me at Wealthy Affiliate University to get started. Hope to talk to you soon.
“Everything you can imagine is real.” – Pablo Picasso
Do you have any thoughts or questions about this topic? Feel free to leave your comments in the space below and I will get back to you.
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