Creating your own blog can be very exciting, but also very daunting when you are doing it for the first time. If you are new to niche blogging, you will probably find yourself stuck with too many (or too few) ideas and do not know how to move forward from there.
In this article, I am going to share with you some tips based on my experience and hopefully, they will help you become a more successful blogger too.
Tips for People Who Are New To Niche Blogging
Tip #1 – Who Are Your Targeted Audience?
This is the single most important factor to think about when it comes to doing your market research. By knowing the demographic of your target audience, you can identify their search intent and purchasing behavior. You can then learn to speak in their language while talking about your niche.
This creates a strong sense of empathy when they read through your blog and it is the first thing that you really want to establish when it comes to niche blogging – building trust and good relationship with your readers. When you constantly work on that, your information stands out from the crowd and you will be able to interact with them in a more personal manner.
Tip #2 – What Can You Offer Besides Selling?
No doubt, getting people to buy your own or affiliate products is the ultimate conversion goal, but how do you rephrase that without sounding like a salesperson? People are smarter at using the internet these days; they know better than to buy on impulse, they know how to make comparison and most importantly, they want to know what they are actually paying for.
Every niche has a certain knowledge base to offer, something to educate the customers so that they understand why they need a certain product. Work on creating this pool of knowledge. Offer more of this information rather than just promoting your products and you’ll be surprised how much more you can actually sell.
Again, cultivate on that positive relationship which I mentioned earlier. Knowledge will empower people (more than products do) and it reinforces the trust that they have on you too.
Tip #3 – Develop Your Brand From The Beginning
Even if you just started blogging yesterday, it’s never too early to develop your own online brand. I think there’s a big misconception that branding is only reserved for professionals – it shouldn’t. I believe if you already have an audience in mind and a concept to support your niche, you should start working on the logo and the colors immediately.
There are two impacts to this.
Firstly, people remember you easily even without reading your blog (remember, you want to build that connection first) and secondly, it gives you an opportunity to explore your creativity in terms of visual and not just textual. It doesn’t matter if you are not a designer. It’s your blog so you can do whatever you like to make it look good.
Through branding, you’ll become more aware of what it means by making a good impression online; why less is sometimes more, what colors attract and most importantly, how to make blog reading comfortable to the eyes of your audience. If you asked me, I think these visual factors are highly relevant when it comes to your blogging success.
Tip #4 – Do Your Keyword Research Before Writing
If you are just starting out, it’s okay to write the first few posts without thinking about keywords. However, by the time you reach the 5th post or so, you should be writing based on the targeted keywords.
You see, what the keyword does here is that it gives you an idea based on the search trend so that you spend more time writing articles that matter. Besides that, the search engines also use keywords to index and rank your webpages.
So, if you hear someone telling you that keyword research is not important, they are dead wrong. If they are still using the search engines to look for something online, then they are actually using keywords themselves too.
Check out how you can use Jaaxy to simplify your keyword research here.
Tip #5 – Checking On The Stats Too Soon
When you are blogging and marketing at the same time, the next thing you’ll find yourself doing is checking on the stats. This is not entirely a bad thing, but if you only have a few posts and your blog is only like 2 months old, the stats are not going to be impressive.
And if you are going to judge your performance based on that, then you are totally misleading yourself. Traffic takes time to mature, especially with search traffic so be patient even if you don’t earn any money in the first few months.
Instead, spend more time improving on the quality of the blog, learn to brainstorm for good long-tail keywords and network with other bloggers in the same niche. When the traffic starts to get more traction, you can check the stats 2-3 times per week and evaluate your performance from there.
Tip #6 – Writer’s Block Is Not a Big Deal
Writer’s block, analysis paralysis and information overload are some of the common ‘symptoms’ shared by all niche bloggers, including the experienced ones. They make you feel unproductive and the more you try to think your way out of it, the more you would feel stuck.
My advice – don’t dwell on them when you encounter any of these situations. Get away from the PC, walk your dog or meet up a friend for coffee. Fuel the exhausting mind with something fun so that it gets a chance to refresh itself.
Experiencing these ‘symptoms’ doesn’t mean that you are not a good blogger. It is just nature’s way of saying that you have been working very hard and you deserve a rest. So, take a break buddy.
Tip #7 – Keep Learning about Your Online Traffic
You’ll find a lot of resources out there that teaches you how to get traffic; which channel to use, what strategy is the best and etc. If you plan to do everything at once, you’ll be overwhelmed because in order to get traffic, you must first understand how they behave and where they come from.
Unfortunately, this sort of information isn’t always straight forward. What seems to work for your friend’s blog might not necessarily work for you so you’ll need to do some experiment. One of the best ways to learn and monitor your traffic is to use Google Webmaster Tools and Google Analytics.
Whatever you do, make sure that you earned the traffic instead of buying them from some hyped marketing tool. If the traffic is not natural, it’s going to make your blog look suspicious and it’s just a matter of time before Google penalize your site.
If you want to learn more about getting online traffic – the right way, sign up to watch this training webinar by Jay from Wealthy Affiliate University.
Bonus Tips – Don’t Give Up
If you are new to niche blogging, everything on the web is going to look very unfamiliar and challenging. But that doesn’t mean you are not smart or incapable; you just need time to build a strong foundation and learn the skills.
When things get tough, focus on your goals and stick to your convictions. Only good things will come to those who don’t give up.
“If folks focus in on a niche and own it, there is a good chance they could make half a living from blogging.” – Jason Calacanis
Do you have any thoughts or questions about blogging? Please leave them in the comment area below and I’ll get back to you.
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